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Sustainability 2018, 10(8), 2851; https://doi.org/10.3390/su10082851

An Analysis of the Factors behind the Citizen’s Attitude of Rejection towards Tourism in a Context of Overtourism and Economic Dependence on This Activity

1
Department of Business, Faculty of Business and Communication, International University of La Rioja, Avenida de la Paz, 137, 26004 Logrono, Spain
2
Faculty of Business, Valencian International University, Carrer del Pintor Sorolla, 21, 46002 Valencia, Spain
3
Department of Spanish and International Economics, Faculty of Economics and Business, University of Granada, Campus de Cartuja s/n, 18071 Granada, Spain
*
Author to whom correspondence should be addressed.
Received: 21 July 2018 / Revised: 7 August 2018 / Accepted: 9 August 2018 / Published: 10 August 2018
(This article belongs to the Special Issue Sustainable Innovation in Organizations for Improving Decisions)
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Abstract

New tourism trends, such as vacation rentals websites and low-cost tourism, have generated a new environment of interactions between tourism and the citizens. To this, we must add the fortuitous increase in demand in some touristic destinations. This has derived in situations of rejection in traditionally tourism-dependent environments. In this study, which is focused on the city of Barcelona, we use work-field data to analyze the elements that lie behind the popular aversion to tourism. Assuming a non-forced analysis that takes the Social Exchange Theory as a framework, we have determined that the negative economic effects derived from the increase in the number of accommodations destined for vacation rentals and in the demand lie behind this rejection. The main impacts that are perceived directly from these factors are: the increase in residential rentals prices and a shift from a traditional market to one oriented to the tourist with higher prices. It has also been determined that the most vulnerable population groups are those who manifest a stronger rejection, tenants of apartments in city centers, and citizens with a low/medium income, who perceive rises in the prices and a change in the market focus to a larger extent. View Full-Text
Keywords: social sustainability; tourism; sharing economy; economic impacts; overtourism; anti-tourism movements; tourism-phobia social sustainability; tourism; sharing economy; economic impacts; overtourism; anti-tourism movements; tourism-phobia
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Martín Martín, J.M.; Guaita Martínez, J.M.; Salinas Fernández, J.A. An Analysis of the Factors behind the Citizen’s Attitude of Rejection towards Tourism in a Context of Overtourism and Economic Dependence on This Activity. Sustainability 2018, 10, 2851.

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