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Sustainability 2013, 5(2), 617-628; doi:10.3390/su5020617

How Can Stores Sustain Their Businesses? From Shopping Behaviors and Motivations to Environment Preferences

Center for Sustainable Business and Tourism, 311 Conference Center Building, The University of Tennessee, Knoxville, TN 37996-4134, USA
Received: 2 January 2013 / Accepted: 18 January 2013 / Published: 5 February 2013
(This article belongs to the Special Issue Sustainable Branding and Marketing)
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The purpose of this study was to (1) discover consumer purchasing behaviors while shopping as a tourist and shopping at home, and (2) investigate tourist shopping preferences for an ideal shopping environment. A sample of 1,235 respondents participated in this study. Survey participants were asked to evaluate what store attributes they desired and what sources of information they used while selecting a store to shop in during their trips. Results indicate that consumers utilized various shopping channels while shopping in various environments. Also, different types of consumers exhibited clear preferences toward their ideal shopping environment. The results of this study are helpful for future service providers, tourism businesses, and tourism retailers to plan product development, provide better services, and equip a wider range of service skills.
Keywords: shopping behaviors; shopping environment shopping behaviors; shopping environment
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).

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Chen, R.J. How Can Stores Sustain Their Businesses? From Shopping Behaviors and Motivations to Environment Preferences. Sustainability 2013, 5, 617-628.

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