Detection of Auction Fraud in Commercial Sites

Online auctions have become one of the most convenient ways to commit fraud due to a large amount of money being traded every day. Shill bidding is the predominant form of auction fraud, and it is also the most difficult to detect because it so closely resembles normal bidding behavior. Furthermore, shill bidding does not leave behind any apparent evidence, and it is relatively easy to use to cheat innocent buyers. Our goal is to develop a classification model that is capable of efficiently differentiating between legitimate bidders and shill bidders. For our study, we employ an actual training dataset, but the data are unlabeled. First, we properly label the shill bidding samples by combining a robust hierarchical clustering technique and a semi-automated labeling approach. Since shill bidding datasets are imbalanced, we assess advanced over-sampling, under-sampling and hybrid-sampling methods and compare their performances based on several classification algorithms. The optimal shill bidding classifier displays high detection and low misclassification rates of fraudulent activities.