Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions
Abstract
:1. Introduction
2. Literature and Hypothesis
2.1. CSR Associations and Environmental Concern
2.2. Consumer-Retailer Love
2.3. Behavioral Intentions
3. Research Methodology
3.1. Data Collection and Sampling
3.2. Measurement of the Variables
3.3. Data Analysis
4. Findings
4.1. Demographic Profile of Respondents
4.2. Measurement Model
4.3. Structural Model
5. Discussion
6. Conclusions
6.1. Managerial Implications
6.2. Limitations and Future Research
Conflicts of Interest
References
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Construct | Measurement Items | Loading | α * | CR ** | AVE *** |
---|---|---|---|---|---|
CSR associations (CSR) | X’s CSR actions sincerely aimed at contributing to society. | 0.863 | 0.87 | 0.92 | 0.80 |
X took a lot of effort to be socially responsible. | 0.909 | ||||
X protects consumers’ rights. | 0.908 | ||||
Environmental concern (Env) | X cares for the natural environment. | 0.921 | 0.89 | 0.93 | 0.82 |
X is well established about environmental concern. | 0.899 | ||||
X is sensitive to ecological issues. | 0.904 | ||||
Consumer-retailer love (C-R) | X is “my” store; my favorite retailer that I can count on. | 0.947 | 0.94 | 0.96 | 0.89 |
If I were describing myself, shopping at X would likely be something I would mention. | 0.952 | ||||
I always enjoy shopping at X. | 0.936 | ||||
Attitude (Att) | I will say positive things about X. | 0.938 | 0.93 | 0.95 | 0.88 |
I always consider X as my first choice. | 0.940 | ||||
I give a high valuation to X. | 0.930 | ||||
Repeat patronage (ReP) | I will definitely keep shopping at X. | 0.907 | 0.92 | 0.95 | 0.86 |
If there is another retailer’s environmental performance as good as X, I prefer to shop at this retailer next time. | 0.945 | ||||
I shall continue considering X as my main store in the next few years. | 0.932 | ||||
Willingness to Pay (WTP) | Buying X’s product seems smart to me even if they cost more. | 0.947 | 0.94 | 0.96 | 0.89 |
I’m ready to pay a higher price for X’s products. | 0.955 | ||||
I’d still buy X’s products if other products reduced their prices. | 0.929 |
Mean | SD | CSR | Env | CR | Att | ReP | WTP | |
---|---|---|---|---|---|---|---|---|
CSR | 3.905 | 0.860 | 0.89 | |||||
Env | 3.900 | 0.924 | 0.78 | 0.91 | ||||
CR | 3.829 | 0.849 | 0.81 | 0.75 | 0.94 | |||
Att | 4.020 | 0.837 | 0.84 | 0.79 | 0.85 | 0.94 | ||
ReP | 3.658 | 0.966 | 0.65 | 0.68 | 0.73 | 0.73 | 0.93 | |
WTP | 3.766 | 0.963 | 0.73 | 0.73 | 0.77 | 0.79 | 0.73 | 0.94 |
Hypothesized Relationship | Coefficient | t-Value | Supported | |
---|---|---|---|---|
H1a | CSR→Attitude | 0.332 *** | 3.252 | Yes |
H1b | Env→Attitude | 0.222 ** | 2.656 | Yes |
H2a | CSR→C-R love | 0.574 *** | 5.465 | Yes |
H2b | Env→C-R love | 0.303 ** | 2.762 | Yes |
H3 | C-R love→Attitude | 0.415 *** | 3.983 | Yes |
H4a | Attitude→ReP | 0.408 *** | 3.259 | Yes |
H4b | Attitude→WTP | 0.479 *** | 4.316 | Yes |
H5a | C-R love→ReP | 0.380 ** | 2.844 | Yes |
H5b | C-R love→WTP | 0.367 *** | 3.159 | Yes |
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Ho, C.-W. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions. Int. J. Environ. Res. Public Health 2017, 14, 1558. https://doi.org/10.3390/ijerph14121558
Ho C-W. Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions. International Journal of Environmental Research and Public Health. 2017; 14(12):1558. https://doi.org/10.3390/ijerph14121558
Chicago/Turabian StyleHo, Ching-Wei. 2017. "Does Practicing CSR Makes Consumers Like Your Shop More? Consumer-Retailer Love Mediates CSR and Behavioral Intentions" International Journal of Environmental Research and Public Health 14, no. 12: 1558. https://doi.org/10.3390/ijerph14121558