Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit
Abstract
:1. Introduction
- 1.
- How does sustainable tourist behavior affect the VR experience?
- 2.
- How does the VR experience affect tourist intention to visit and revisit?
- 3.
- How does content quality affect the VR experience?
- 4.
- How does portability affect the VR experience?
2. State-of-the-Art Review of Literature and Hypothesis Formulation
2.1. Local Wisdom Sustainable Tourist Behavior on VR on Tourist Destination Experiences
2.2. VR Experiences and Tourists’ Visit and Revisits Intentions
2.3. Content Quality of VR Experience
2.4. Portability and VR Experience
3. Research Method
Respondent Profile
4. Findings
4.1. Location
4.2. Outer Model Testing (Measurement Model)
4.2.1. Convergent Validity
4.2.2. Hypothesis Tests
5. Discussion
6. Conclusions
7. Limitation
Author Contributions
Funding
Institutional Review Board Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Item | Classification | Number of People | Percentage |
---|---|---|---|
Gender | Male | 96 | 47 |
Female | 108 | 53 | |
Age | Under 17 | 8 | 0.04 |
18–30 | 62 | 30 | |
31–40 | 79 | 38 | |
41–50 | 35 | 17 | |
51–60 | 20 | 14.96 | |
18–30 | 62 | 30 | |
Origin | Foreign | 132 | 64 |
Domestic | 72 | 36 | |
Visit Kebon | Not Yet | 200 | 98 |
First Time | 4 | 2 |
Variables | Indicators | Indicators Notation | Outer Loading |
---|---|---|---|
Sustainable Tourist Behavior | Value | SCB1 | 0.887 |
Belief | SCB2 | 0.853 | |
Norms | SCB3 | 0.771 | |
VR Destination Experiences | Immersion | VR1 | 0.863 |
Interaction | VR2 | 0.807 | |
Usability | VR3 | 0.754 | |
Illusion | VR4 | 0.829 | |
Visit Intention | Newness seeking | VI1 | 0.786 |
Learning local knowledge | VI2 | 0.878 | |
Natural environment | VI3 | 0.749 | |
Social environment | VI4 | 0.839 | |
Content Quality | Ease of use | CC1 | 0.869 |
Degree of users’ immersion | CC2 | 0.769 | |
Visual attractiveness & quality of 3-D images | CC3 | 0.806 | |
Portability | Ease of utilization (easy to carry) | P1 | 0.849 |
Mobility | P2 | 0.813 | |
Hedonic value | P3 | 0.795 |
Content_ Quality | Probability | Sustainable_ Tourist_ Behavior | Virtual Reality_ Destination_ Experience | Visit Intention | |
---|---|---|---|---|---|
CC1 | 0.869 | 0.248 | 0.323 | 0.200 | 0.363 |
CC2 | 0.769 | 0.249 | 0.347 | 0.136 | 0.262 |
CC3 | 0.806 | 0.310 | 0.340 | 0.189 | 0.342 |
P1 | 0.318 | 0.849 | 0.452 | 0.332 | 0.457 |
P2 | 0.251 | 0.813 | 0.517 | 0.300 | 0.481 |
P3 | 0.237 | 0.795 | 0.412 | 0.283 | 0.513 |
SCB1 | 0.413 | 0.527 | 0.887 | 0.334 | 0.607 |
SCB2 | 0.313 | 0.451 | 0.853 | 0.287 | 0.576 |
SCB3 | 0.287 | 0.427 | 0.771 | 0.247 | 0.560 |
VI1 | 0.301 | 0.481 | 0.495 | 0.347 | 0.786 |
VI2 | 0.358 | 0.487 | 0.625 | 0.380 | 0.878 |
VI3 | 0.328 | 0.466 | 0.524 | 0.303 | 0.749 |
VI4 | 0.322 | 0.484 | 0.606 | 0.354 | 0.839 |
VR1 | 0.187 | 0.348 | 0.330 | 0.863 | 0.404 |
VR2 | 0.163 | 0.292 | 0.291 | 0.807 | 0.354 |
VR3 | 0.172 | 0.323 | 0.252 | 0.754 | 0.309 |
VR4 | 0.192 | 0.242 | 0.249 | 0.829 | 0.307 |
Composite Reliability | Average Variance Extracted (AVE) | |
---|---|---|
Content_Quality | 0.856 | 0.665 |
Portability | 0.859 | 0.671 |
Sustainable_Tourist_Behavior | 0.876 | 0.703 |
Virtual Reality_Destination_Experience | 0.887 | 0.663 |
Visit Intention | 0.887 | 0.663 |
Content_ Quality | Probability | Sustainable_ Tourist_ Behavior | Virtual Reality_ Destination_ Experience | Visit Intention | |
---|---|---|---|---|---|
Content_Quality | 0.816 | ||||
Probability | 0.330 | 0.819 | |||
Sustainable_Tourist_ Behavior | 0.409 | 0.562 | 0.838 | ||
Virtual Reality_Destination_Experience | 0.219 | 0.374 | 0.348 | 0.814 | |
Visit Intention | 0.402 | 0.588 | 0.692 | 0.426 | 0.814 |
Content_ Quality | Probability | Sustainable_ Tourist_ Behavior | Virtual Reality_ Destination_ Experience | Visit Intention | |
---|---|---|---|---|---|
Content_Quality | |||||
Portability | 0.434 | ||||
Sustainable_Tourist_ Behavior | 0.527 | 0.724 | |||
Virtual Reality_Destination_Experience | 0.272 | 0.466 | 0.422 | ||
Visit Intention | 0.501 | 0.748 | 0.856 | 0.508 |
Original Sample (O) | Sample Mean (M) | Standard Deviation (STDEV) | T Statistics (|O/STDEV|) | p Values | |
---|---|---|---|---|---|
Content_Quality → Virtual Reality_Destination Experience | 0.061 | 0.067 | 0.070 | 0.876 | 0.381 |
Portability → Virtual Reality_Destination Experience | 0.251 | 0.251 | 0.088 | 2.840 | 0.005 |
Sustainable_Tourist_Behavior → Virtual Reality_Destination Experience | 0.182 | 0.184 | 0.086 | 2.115 | 0.035 |
Virtual Reality_Destination_Experience → Visit Intention | 0.426 | 0.430 | 0.072 | 5.899 | 0.000 |
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Share and Cite
Wismantoro, Y.; Aryanto, V.D.W.; Pamungkas, I.D.; Purusa, N.A.; Amron; Chasanah, A.N.; Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability 2023, 15, 446. https://doi.org/10.3390/su15010446
Wismantoro Y, Aryanto VDW, Pamungkas ID, Purusa NA, Amron, Chasanah AN, Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability. 2023; 15(1):446. https://doi.org/10.3390/su15010446
Chicago/Turabian StyleWismantoro, Yohan, Vincent Didiek Wiet Aryanto, Imang Dapit Pamungkas, Nanda Adhi Purusa, Amron, Amalia Nur Chasanah, and Usman. 2023. "Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit" Sustainability 15, no. 1: 446. https://doi.org/10.3390/su15010446
APA StyleWismantoro, Y., Aryanto, V. D. W., Pamungkas, I. D., Purusa, N. A., Amron, Chasanah, A. N., & Usman. (2023). Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability, 15(1), 446. https://doi.org/10.3390/su15010446