Impact of Spatial Characteristics on Gendered Retail Consumption in Seoul: A Gender-Sensitive Urban Planning Perspective

This study examines the impact of spatial characteristics on gendered retail consumption in Seoul, South Korea, providing empirical evidence for gender-sensitive urban planning. Gender-sensitive urban planning integrates gender perspectives into all stages of urban development, aiming to address the diverse needs and experiences of all genders spatially. While existing research has predominantly focused on gender differences in labor participation, this study shifts the focus to retail consumption, which is a critical aspect of daily life. Our research analyzes the spatial attributes of urban spaces at the neighborhood scale and their influence on aggregated retail consumption by gender. The aggregated retail sales by census output area (jipgyegu) represent the aggregated retail consumption. Utilizing spatial regression methods, this study identifies significant spatial autocorrelations and clustering patterns in retail sales data. The findings reveal that traditional markets, less-developed commercial areas, and specific retail sector (retailing, medical, and educational services) densities positively impact SMW (subtraction of men’s retail sales from women’s retail sales), while city center areas, developed commercial districts, special tourism zones, and specific retail sector (restaurants and entertainment) densities have negative impacts.