Green Promotion Service Allocation and Information Sharing Strategy in a Dual-Channel Circumstance
Round 1
Reviewer 1 Report
Comments and Suggestions for Authorssustainability-3143440- “Green Promotion Service Allocation and Information Sharing Strategy in a Dual Channel Circumstance”
After carefully reviewing the manuscript, I am happy to report that the paper is highly satisfactory, with the quality, contributions, rigour and insights that the paper seeks to offer. Actually, the paper discusses an interesting topic. Please find my detailed comments below:
1. Originality: I read this paper with great interest, as the authors has clearly demonstrated a novel new insight in green promotion, information sharing, and supply chain management in China.
2. Relationship to Literature: The paper demonstrate an adequate understanding of the relevant literature in the field and cite an appropriate range of literature sources. I would suggest that the author could add some references that the author can enrich the study by the discussion of relevant past literature and add more studies that can reflect the contextual ramifications of the study context.
3. Methodology: I have one comment regarding the methodology that the author needs to add more clarification regarding the theoretical framework as the study has no clear theoretical framework, I think if the author connect their study to a theory this would add to the study contribution.
4. Results: The results are particularly interesting and I found that they will add to the literature.
5. Implications for research, practice and/or society: the paper contribution is clear, however, I would suggest that the implications needs more details and suggestions from the author.
6. Quality of Communication: If possible, please have a professional proofreading service to ensure the appropriateness of this writing style.
The paper is very well written and includes original ideas and conclusions. please change the references in text to be inline with the journal format. I noticed some references that are written fully, followed by the number between brackets. I found around 14 places where you used this style of intext referencing. Below are examples of this, please search for all of them and make sure they are changed.
Zhang et al. (2019) [20] line 97
Perdikaki et al. (2016) [28] line 159
Li et al. (2014) [27] line 162
Comments on the Quality of English LanguagePlease proofread to make sure no English mistakes are there.
Author Response
Please refer to the attached word named 'cover letter to reviewer 1'
Author Response File: 
Author Response.pdf
Reviewer 2 Report
Comments and Suggestions for Authors1. In the beginning of the Introduction section 1, it is suggested to emphasize the practical significance on green promotion service study. And, the research questions should be consistent with major contributions of this research.
2. In the Literature Review section 2, it is suggested to review dual channel literature from the past three years.
3. In the Model Setting section 3, the four CASEs should be clearly introduced and compared. In addition, four cases in the Fig.2 should be explained.
4. Fig. 3 should be revised and clarified the relationship of pre-sales services in the figure and key part on green promotion services in the research.
5. It must include the managerial insights in the Conlusions Section 6.
Comments on the Quality of English Language6. The English writing should be minor improved for concise description.
Author Response
Please refer to the attached word named 'cover letter to reviewer 2'
Author Response File: Author Response.pdf
Reviewer 3 Report
Comments and Suggestions for Authors1. Line, 72, "....experiential products...." and line 87-88, '...the experiential consumer goods industry...' both are suggested to provide further operational definition with literature support.
2. Line 94, '...consumers’ free-riding behavior..' requires operational definition with supported literature.
3. Line 101-102, '..green promotion service deployment and information sharing..' requires operational definition with supported literature. Also, what are the two green promotion service allocation strategies?
4. It is suggested to embbed theory or justification for developed models. The reason why variables were chosen. Also why is Gome chosen as the study company.
5. Where is the database for models development came from?
Comments on the Quality of English LanguageQuality of English Language is fine.
Author Response
Please refer to the attached word named 'cover letter to reviewer 3'
Author Response File: Author Response.pdf
