Chou, Y.-L.; Chen, C.-Y.; Lin, T.-H.; Zhou, Y.-W.; Lee, Y.-F.
The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM). Sustainability 2024, 16, 10744.
https://doi.org/10.3390/su162310744
AMA Style
Chou Y-L, Chen C-Y, Lin T-H, Zhou Y-W, Lee Y-F.
The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM). Sustainability. 2024; 16(23):10744.
https://doi.org/10.3390/su162310744
Chicago/Turabian Style
Chou, Ya-Lun, Chen-Yueh Chen, Ting-Hsiang Lin, Yi-Wen Zhou, and Yuan-Fu Lee.
2024. "The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)" Sustainability 16, no. 23: 10744.
https://doi.org/10.3390/su162310744
APA Style
Chou, Y.-L., Chen, C.-Y., Lin, T.-H., Zhou, Y.-W., & Lee, Y.-F.
(2024). The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM). Sustainability, 16(23), 10744.
https://doi.org/10.3390/su162310744