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Journal: SustainabilityVolume: 16Number: 10744
Article: The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)
- Authors:
- Ya-Lun Chou1,
- Chen-Yueh Chen2,* and
- Ting-Hsiang Lin2,*
- et al.
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