Meta-Analysis of the Relationship Between Green Entrepreneurial Orientation and Sustainable Firm Performance

The purpose of this study is to examine the relationship between green entrepreneurial orientation and sustainable firm performance. In order to examine this relationship, a meta-analysis method was used, and analyses were carried out with a Comprehensive Meta-Analysis Software (CMA) v4 package program. In the study, a sample of 23 articles, 42 effect sizes, and 6666 enterprises was reached through a systematic literature review. The studies included in the research were accessed by searching the keywords “green entrepreneurial orientation” and “sustainable firm performance” from Web of Science, EBSCO Host, Scopus, and Google Scholar databases, and only articles without any year limit were included. Throughout the study, statistical analyses were performed on Fisher z values and conducted under the random effects model. The effect size, heterogeneity, and publication bias analyses of green entrepreneurial orientation and sustainable firm performance and its sub-dimensions were tested separately, and the findings were interpreted by converting them into correlation coefficients. As a result of the analyses, it was found that the relationship between green entrepreneurial orientation and sustainable firm performance is positive and highly significant (p < 0.05). In addition, the relationship between financial, environmental, social, sustainable, entrepreneurial, and green innovation performance, which is the sub-dimensions of sustainable firm performance, and green entrepreneurial orientation, was found to be high and significant (p < 0.05). However, it was concluded that there is no significant relationship between green innovation performance, which is another dimension of sustainable firm performance, and green entrepreneurial orientation. Moderator analyses revealed that sector and continent have a moderating effect on the relationship between green entrepreneurship orientation and sustainable firm performance.