- Article
You Look like You’ll Buy It! Purchase Intent Prediction Based on Facially Detected Emotions in Social Media Campaigns for Food Products
- Katerina Tzafilkou,
- Anastasios A. Economides and
- Foteini-Rafailia Panavou
Understanding the online behavior and purchase intent of online consumers in social media can bring significant benefits to the ecommerce business and consumer research community. Despite the tight links between consumer emotions and purchase decisio...

