Green Skepticism? How Do Chinese College Students Feel about Green Retrofitting of College Sports Stadiums?

This paper examined the factors influencing Chinese college students’ psychological perceptions of green retrofitting of college sports stadiums. It focused on the roles of green skepticism, future rational cognition, and future perceptual cognition. A total of 551 college students from five universities in Xi’an were tested. The results indicated that college students’ green skepticism, future rational cognition, future perceptual cognition, and psychological perceptions of green retrofitting of college sports stadiums were at a moderate level and that green skepticism had a significant and negative influence on college students’ psychological perceptions of green retrofitting of college sports stadiums. Green skepticism was a significant negative predictor of environmental values ($\beta$ = −0.183, p < 0.001), natural empathy ($\beta$ = −0.164, p < 0.001), and moral elevation ($\beta$ = −0.187, p < 0.001). In addition, future rational cognition and future perceptual cognition served as parallel mediators in the college students’ psychological perceptions of green retrofitting of stadiums. It is notable that the mediating effect of future rational cognition was greater than that of future perceptual cognition. The findings indicate that resolving green skepticism and enhancing transparency and trust are crucial for enhancing college students’ psychological perceptions and the behavioral benefits of green retrofitting of college sports stadiums. Furthermore, the facilitating effect of future rational cognition and future perceptual cognition assists college students in making more rational and ethical decisions and in garnering broad support for environmental actions.