- Article
Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UNESCO Creative Cities in Gastronomy—The Case of Popayán, Colombia
- Pablo Henrique de Oliveira Moreira,
- Carla Fraga,
- Joice Lavandoski,
- Paulo Almeida and
- Lucília Cardoso
Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies align...

