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Tourism and Hospitality, Volume 6, Issue 3

2025 August - 38 articles

Cover Story: Metaverse hotels are reshaping hospitality, but their success hinges on frontline staff. This study explores hotel employees’ perceptions through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) lens, revealing perceived strengths in immersive guest experiences, operational efficiency, and training benefits, alongside concerns over loss of human touch, technical complexity, and privacy risks. Employees also identify opportunities in market differentiation and new revenue streams, while warning of guest skepticism and adaptation challenges. Practical recommendations focus on hybrid service models, robust training, infrastructure investment, and transparent data governance to balance innovation with hospitality’s human core. View this paper
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Articles (38)

  • Article
  • Open Access
1,359 Views
20 Pages

Aim: This study extends existing research by focusing specifically on the perceptions of hotel employees, a crucial yet often overlooked group of stakeholders in the adoption of new technologies within the hotel sector. The objective of this research...

  • Article
  • Open Access
4 Citations
4,073 Views
31 Pages

Unveiling the Outcome of the Implementation of Experiential Value Co-Creation on the Behavioral Intention of Online Travelers

  • Parlagutan Silitonga,
  • Juliana Juliana,
  • Gilang Puspita Rini and
  • Anastasia Posmaria Setiasiwi Sitohang

Augmented reality has hastened innovators to create things instantly. It has long been understood that the tourism industry is an industry of cultural exchange and visitation seeking experience, satisfaction, and pride. This study aims to increase be...

  • Article
  • Open Access
2 Citations
2,993 Views
20 Pages

In response to increasing global sustainability demands, this study examines how green dynamic capabilities influence business performance in Bali Island’s tour and travel SMEs, with green service innovation as a mediating mechanism. Drawing on...

  • Article
  • Open Access
2 Citations
3,625 Views
22 Pages

Innovation in Services and Environmental Practices: An Analysis of Sustainable Competitive Advantage in the Hospitality Sector in Brazil

  • Silvânio da Silva Gomes,
  • Julio Cesar Ferro de Guimarães,
  • Jakson Renner Rodrigues Soares,
  • Carla Santos Borba,
  • Vilmar Antônio Gonçalves Tondolo and
  • Viviane Santos Salazar

The hospitality sector plays a crucial role in the tourism industry, undergoing a transformation driven by the intersection of service innovation and environmental practices. Competitiveness in this sector requires adaptation to market demands, with...

  • Study Protocol
  • Open Access
1 Citations
2,676 Views
16 Pages

Prior studies have generally confirmed that Environmental, Social, and Governance (ESG) practices have a positive impact on perceived value and sustainability performance. However, empirical research examining the mediating role of employee-perceived...

  • Article
  • Open Access
1,065 Views
21 Pages

This study examines the intersection of renewable energy and tourism by exploring why domestic tourists visit wind farm sites for recreation. Traditionally seen as industrial facilities, wind farms are now recognized as dual-purpose attractions that...

  • Article
  • Open Access
1 Citations
3,291 Views
19 Pages

An Integrative Model Analyzing Revisit Intentions and Behavior in Halal Tourism: Evidence from Indonesia

  • Abror Abror,
  • Dina Patrisia,
  • Yunita Engriani,
  • Erly Mulyani,
  • Vanessa Gaffar,
  • Nurman Achmad,
  • Mukhamad Najib,
  • Long Kim and
  • Somnuk Aujirapongpan

The purpose of this study is to investigate the factors that influence tourist behavior and revisit intentions in the context of halal tourism. The antecedent variables in this study included religiosity, digital halal literacy, halal destination fea...

  • Article
  • Open Access
3 Citations
3,561 Views
28 Pages

Place Identity and Environmental Conservation in Heritage Tourism: Extending the Theory of Planned Behavior to Iranian Rural Heritage Villages

  • Zabih-Allah Torabi,
  • Mohammad Reza Rezvani,
  • Colin Michael Hall,
  • Pantea Davani and
  • Boshra Bakhshaei

This study examines the determinants of environmentally responsible behavior among tourists in the heritage villages of Paveh County, Iran, through an integrated theoretical framework that synthesizes place-related psychological constructs with the T...

  • Article
  • Open Access
3,421 Views
23 Pages

Social media platforms like Instagram significantly shape destination images and influence tourist behavior. Understanding how different cities are represented and perceived on these platforms is crucial for effective tourism marketing. This study pr...

  • Article
  • Open Access
1 Citations
3,331 Views
23 Pages

Community-Based Halal Tourism and Information Digitalization: Sustainable Tourism Analysis

  • Immas Nurhayati,
  • Syarifah Gustiawati,
  • Rofiáh Rofiáh,
  • Sri Pujiastuti,
  • Isbandriyati Mutmainah,
  • Bambang Hengky Rainanto,
  • Sri Harini and
  • Endri Endri

This study employs a mixed method. In-depth interviews and observational studies are among the data collection approaches used in qualitative research. The quantitative method measures the weight of respondents’ answers to the distributed quest...

  • Article
  • Open Access
1 Citations
7,728 Views
18 Pages

This study integrates Expectation–Confirmation Theory (ECT) and the existing literature on service failure to propose a novel service gaps model. This model categorizes service gaps into three dimensions: Gap 1—the service delivery system...

  • Article
  • Open Access
1 Citations
1,308 Views
15 Pages

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

  • Manuel José Serra da Fonseca,
  • Bruno Barbosa Sousa,
  • Tatiana Machado Carvalho and
  • Andreia Teixeira

Globalization and market saturation have led Portuguese textile companies to seek international markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization o...

  • Article
  • Open Access
3 Citations
2,274 Views
19 Pages

Online reviews increasingly shape experiential travel decisions. This study investigates how structural and linguistic features of user-generated content influence peer endorsement in wine tourism. While prior research has explored review valence and...

  • Article
  • Open Access
3 Citations
1,849 Views
30 Pages

How Beautiful Memories Stay and Encourage Intention to Recommend the Destination: The Moderating Role of Coastal Destination Competitiveness

  • Kristi Karla Arina,
  • Diena Mutiara Lemy,
  • Innocentius Bernarto,
  • Ferdi Antonio and
  • Indah Fatmawati

This study examines how memorable tourism experiences (MTEs) influence tourists’ intention to recommend coastal tourism destinations. Using a quantitative approach of PLS-SEM analysis and a disjoint two-stage approach, this study examines MTE a...

  • Article
  • Open Access
1 Citations
1,214 Views
17 Pages

This study analyzes how Vietnam’s Ministry of Culture, Sports and Tourism (MoCST) communicates policy implementation in tourism governance through 35 official responses to citizen petitions, using Heidbreder’s Multilevel Policy Implementa...

  • Article
  • Open Access
1,578 Views
23 Pages

This paper focuses on regeneration projects in ‘first-generation’ seaside resorts in England from the perspective of those leading and managing such projects. There have been numerous recent initiatives intended to revive seaside resorts...

  • Article
  • Open Access
1 Citations
3,342 Views
22 Pages

Sociodemographic Determinants of Consumer Experience and Loyalty in a Food Hall

  • Orden-Mejía Miguel,
  • Alejandro-Lindao María,
  • Moreno-Manzo Jessenia and
  • Aguirre-Suárez Tannia

Sociodemographic aspects influence consumer perception in a food hall. This study evaluates the attributes that determine the gastronomic experience and examines how sociodemographic aspects (age, education level, income, consumption) affect the perc...

  • Article
  • Open Access
2 Citations
2,711 Views
19 Pages

As health and well-being become central concerns in the post-pandemic tourism landscape, health tourism is evolving to prioritize not only physical recovery but also psychological engagement and emotional value. This study explores how gamified desig...

  • Article
  • Open Access
2 Citations
10,856 Views
21 Pages

This study introduces a novel reflective–formative hierarchical model specification for the classic push–pull tourist motivation construct, aligning its measurement with the theoretical distinction between intrinsic “push” dri...

  • Article
  • Open Access
2 Citations
2,476 Views
20 Pages

Higher education in tourism plays a pivotal role in the development of the tourism sector in Portugal—one of the country’s most vital economic pillars. In recent years, there has been growing interest in the adoption of innovative teachin...

  • Article
  • Open Access
1,031 Views
22 Pages

The increasing use of Global Positioning System (GPS) tools reshapes nature-based recreational practices. While previous research has examined the role of GPS technologies in outdoor recreation, limited attention has been given to the specific factor...

  • Article
  • Open Access
3 Citations
2,284 Views
25 Pages

Blue Marketing: New Perspectives for the Responsible Tourism Development of Coastal Natural Environments

  • Gema Ramírez-Guerrero,
  • Alfredo Fernández-Enríquez,
  • Manuel Arcila-Garrido and
  • Juan Adolfo Chica-Ruiz

Tourism development in coastal zones is often guided by marketing strategies focused on promotion, without real integration with the ecological, identity, and planning challenges facing these territories. This disconnection compromises environmental...

  • Article
  • Open Access
1,823 Views
22 Pages

A Framework on Eudaimonic Well-Being in Destination Competitiveness

  • Eduardo Moraes Sarmento,
  • Sandra Loureiro,
  • Zorro Mendes,
  • José Mascarenhas Monteiro and
  • Sandra Fernandes

This research proposes a framework for Eudaimonic well-being in destination competitiveness. This framework is based on the theoretical Ritchie and Crouch’s model (1993, 2000, 2003) and the recent theoretical notion that a travel trip may influ...

  • Article
  • Open Access
3 Citations
2,424 Views
25 Pages

The COVID-19 pandemic revealed long-standing vulnerabilities in island tourism economies such as Crete and Chios, including seasonality, overdependence on mass tourism, and limited innovation adoption. This study investigates how sustainable tourism,...

  • Article
  • Open Access
3,038 Views
23 Pages

The COVID-19 pandemic severely impacted Japan’s inbound tourism, but recent recovery trends highlight the growing importance of Chinese tourists. Understanding their motivations is crucial for revitalizing the industry. Building on our previous...

  • Article
  • Open Access
4 Citations
1,792 Views
21 Pages

The purpose of this study is to reveal the characteristics of wine tourists by determining their demographic and psychographic profiles, the effects of their travel motivations and lifestyles on their attitudes towards wine tourism, and the relations...

  • Article
  • Open Access
1 Citations
2,165 Views
19 Pages

Residents’ Well-Being and Sustainable Governance in Island Tourism: The Evidence from Aceh, Indonesia

  • T. Meldi Kesuma,
  • Riha Dedi Priantana,
  • M. Ridha Siregar,
  • Radhia Humaira and
  • Abdul Muzammil

This study develops and tests an integrated structural equation model (SEM) linking Butler’s Tourism Area Life Cycle (TALC), residents’ quality of life (QoL), and community participation in sustainable tourism governance (STG) across thre...

  • Article
  • Open Access
3 Citations
4,550 Views
23 Pages

Sustainable tourism has become a strategic imperative, particularly in Bali Island, where tourism drives regional economic growth. In this study, we investigate the mediating role of green service innovation in the relationship between the marketing...

  • Article
  • Open Access
2 Citations
5,530 Views
23 Pages

In the context of macroeconomic recovery and accelerating digital transformation in the post-pandemic era, the hotel industry in China is undergoing profound structural changes. This research investigates the core competencies required for hotel mana...

  • Article
  • Open Access
1 Citations
2,147 Views
19 Pages

The European Wine Tourism Charter and Its Link with Wine Museums in Spain

  • Ángel Raúl Ruiz Pulpón and
  • María del Carmen Cañizares Ruiz

The European Charter for Wine Tourism (2005) promotes the sustainable development of tourism activities associated with viticulture. The document identifies the active role that wine-growing territories must play in the conservation, management, and...

  • Article
  • Open Access
1,900 Views
19 Pages

Workplace bullying is a widespread yet rarely recognized stressor that impairs employee productivity and organizational harmony. It requires attention in the hospitality industry, where a high volume of interpersonal interactions occurs. It is essent...

  • Article
  • Open Access
1 Citations
5,014 Views
34 Pages

This study examines the psychological mechanisms through which BTS’s perceived star attributes—expertise, authenticity, likability, and similarity—influence fan loyalty within fandom-driven tourism. Anchored in activity theory and c...

  • Article
  • Open Access
1 Citations
3,997 Views
29 Pages

Dissecting the Economics of Tourism and Its Influencing Variables—Facts on the National Capital City (IKN)

  • Iis Surgawati,
  • Surya Darma,
  • Agus Muriawan Putra,
  • Sarifudin Sarifudin,
  • Misna Ariani,
  • Ihsan Ashari and
  • Dio Caisar Darma

The field of tourism economics has consistently attracted big attention from scholars across various countries. Tourism is inherently linked to economic aspects. Concurrently, Indonesia has relocated its Ibu Kota Negara/National Capital City, now nam...

  • Systematic Review
  • Open Access
6 Citations
6,897 Views
27 Pages

Open Innovation in the Tourism Industry: A Systematic Review

  • Rúben Pinhal,
  • Ana Estima and
  • Paulo Duarte

Although open innovation is not novel within the business sector, it has recently garnered increasing scholarly interest. However, empirical investigations applying this concept to the tourism industry remain scarce. Despite tourism being one of the...

  • Article
  • Open Access
3 Citations
5,825 Views
18 Pages

Perceived Authenticity and Tourist Behavior Toward Local Restaurants: An Empirical Study in Thailand

  • Sukanya Wareebor,
  • Chompoonut Suttikun and
  • Patcharaporn Mahasuweerachai

Tourist behavior is evolving rapidly, and local restaurants must develop strategies to capture the attention of these changing tourists. This study, conducted in Thailand, investigates the relationships between perceived authenticity, consumer self-e...

  • Article
  • Open Access
1 Citations
2,542 Views
15 Pages

This article presents findings from an investigation into the role of business process management and performance measurement in fostering innovation and enhancing competitiveness within hotels in Slovakia. Its aim is to assess the current applicatio...

  • Article
  • Open Access
4 Citations
4,612 Views
11 Pages

Addressing Food Waste in Restaurant Training: Practices and Challenges

  • Kelly A. Way,
  • Nicholas E. Johnston,
  • Josephine Reardon and
  • M. E. Betsy Garrison

Food waste significantly impacts the restaurant industry’s financial viability and environmental sustainability. This study explores training practices used to minimize food waste and identifies obstacles encountered in implementing these pract...

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Tour. Hosp. - ISSN 2673-5768