Tour. Hosp., Volume 6, Issue 2 (June 2025) – 71 articles

Exploring the cognitive and affective image dimensions involved in the formation of attractive sports destinations is essential to understand how sports activities influence participants’ experiences. This study explores how municipal sports programs and small-scale events shape both the cognitive and affective image of a destination. The research was conducted among 456 adult participants engaged in public sports events and recreation programs in various municipalities across Attica, Greece. Participation was voluntary and based on an open public call. The questionnaire was adapted from (a) scale, which examines the influence of a sports event image on a destination image—it included 17 items measuring the cognitive image destination grouped into four factors: (1) environment, (2) experiences, (3) attractions, and (4) entertainment–infrastructure, as well as 5 items assessing one factor of affective image destination—and (b) a scale for the intention to participate in sports events and exercise programs. The findings provide insights into how community-level sports initiatives contribute to form a favorable destination image, not only through tangible elements like facilities and environment but also through emotional engagement and social connectivity. These results can inform the development of more targeted and impactful local sports programs that enhance participant’s satisfaction and foster long-term community involvement. Full article

This study analyses the economic impact of tourism in Iceland, focusing on its contributions to GDP, employment, and foreign currency earnings. This study employs descriptive and comparative secondary data analysis based on available statistics and an extensive literature review to assess the sector’s development, resilience, and sustainability within global and national contexts. The findings confirm that tourism is a key pillar of Iceland’s economy, surpassing traditional export industries in value and generating significant employment opportunities. However, the sector’s volatility exposed during the COVID-19 pandemic and its dependence on international markets reveal structural vulnerabilities that threaten a sustainable future. Beyond economic considerations, this study critically engages with the growing pressures of over-tourism, seasonality, and environmental degradation, particularly in ecologically sensitive areas. Recent scholarship and policy shifts emphasise the need for sustainability indicators, equitable taxation mechanisms, and participatory governance to guide Iceland’s tourism development. This research highlights that balancing economic growth with environmental limits and community well-being is essential for building a more resilient and future-proof tourism model. These insights help inform policymakers, stakeholders, and researchers in aligning tourism strategies with sustainability and diversification goals. Full article

This study investigates the impact of wellness tourism motivation (WTM) on tourist satisfaction (TS) and tourist experience (TE), while also examining the mediating role of TE in the relationship between WTM and TS in the context of luxury spa resorts situated in the Himalayan regions of India. Drawing on an extensive review of the literature, this study proposes a conceptual model that hypothesizes the influence of WTM on TS and TE, as well as the impact of TE on TS. Data were collected through 260 questionnaires distributed to tourists visiting prominent spa resorts to validate the proposed model empirically. Structural equation modeling (SEM) was employed to analyze the relationships between the constructs. The results revealed that wellness tourism motivations have a positive impact on both TS and TE. Additionally, TE serves as a mediator, further enhancing the connection between WTM and TS. This study contributes to the growing body of literature on wellness tourism by providing empirical evidence on the unique dynamics of WTM, TE, and TS in Himalayan spa resorts, which cater to a distinct segment of wellness tourists. The results offer valuable insights for tourism operators and policymakers, enabling them to design tailored wellness experiences that enhance customer satisfaction and meet the specific needs of wellness-focused travelers. This research underscores the importance of prioritizing tourist experiences as a strategic tool for fostering satisfaction and loyalty in the luxury wellness tourism sector. Full article

Exploring international travel behavior helps to understand the diverse factors that motivate travelers across cultures and demographics, offering valuable insights into their unique travel patterns and preferences. This paper examines generational differences in motivational drivers and travel preferences among Slovak women, focusing specifically on their international travel behavior. The study investigates how different generations (X, Y, Z) influence various aspects of travel, including travel preferences for domestic versus foreign destinations, seasonal preferences, transportation choices, travel companions, travel arrangements, and motivation levels. Data were collected through a questionnaire survey of 269 Slovak women. The hypotheses were tested using the Chi-square and Kruskal–Wallis tests. While some factors, such as transportation choices and travel companions, appear unaffected by generational identity, others—such as seasonal preferences, travel arrangements, and certain motivations (e.g., fun, pilgrimage, and education)—show clear generational differences. These findings contribute to a better understanding of women’s travel patterns and offer practical insights for tourism professionals aiming to develop more personalized and effective tourism offerings for diverse women travelers. Full article

This study examines how individuals engage with smart city technologies (SCTs) through the dual roles of residents and tourists. Drawing on a new conceptual framework of affective-symbolic engagement, it explores not only adoption patterns but also users’ emotional responses and perceived inclusion. A quantitative analysis of 194 respondents reveals that while adoption rates are similar across roles, residents and tourists differ in usage routines, usability experiences, and sensitivity to symbolic cues. Tourists report more interface challenges and rely on third-party sources, while residents engage more with civic platforms. Age predicts usability barriers, but education does not significantly affect engagement. Emotional comfort and symbolic belonging are shaped less by demographic background and more by situational role and perceived design inclusivity. The findings extend smart city theory by incorporating role-sensitive, affective, and symbolic dimensions of digital engagement and support policies aimed at inclusive, human-centered urban technologies. Full article

Work–family conflict (WFC) is a common issue faced by employees balancing work and family roles, but research exploring individual strategies to reduce its negative effects has been limited. Leaders’ positive humor is a mutually (leader–subordinates) amusing communication tool in the workplace. It has been shown to enhance peer relationships (coworker socializing (CWS)) and may serve as an effective coping mechanism that mitigates the adverse effects of workplace stress (work–family conflict). This study strives to examine the relationship between leaders’ positive humor (LPH) and work–family conflict (WFC), with coworker socializing (CWS) mediating this relationship and sensitivity to favorable interpersonal treatment (SFIT) moderating the relationship between leaders’ positive humor and coworker socializing in the tourism and hospitality industry. The research addresses a significant gap in previous studies by investigating these variables together. A total of 387 valid questionnaires were collected from employees of five-star hotels and tourism organizations in Egypt. This study employed PLS-SEM to analyze the data. The results showed that leaders’ positive humor negatively impacts work–family conflict, positively influences coworker socializing and that coworker socializing negatively affects work–family conflict. Additionally, coworker socializing mediated the association between leaders’ positive humor and work–family conflict, and sensitivity to favorable interpersonal treatment moderated the relationship between leaders’ positive humor and coworker socializing. This study provides theoretical and practical insights by validating the proposed model based on the Stimulus–Organism–Response (S-O-R) framework and the Conservation of Resources (COR) theory. Regarding practical implications, the study recommends leadership training on the effective use of humor to foster follower socialization and promote work–family balance. Full article

As a globe leader in tourism, Spain relies on this sector as a key economic pillar, contributing over 12% to its GDP. The hospitality industry has expanded steadily in response to growing demand. In parallel, recent years have witnessed an exponential rise in tourist accommodations, such as privately owned properties repurposed for short-term rentals, largely facilitated by digital platforms. This study explores the evolution and spatial distribution of these accommodations, assessing their share within the overall housing stock across different scales. The focus is on Andalusian municipalities, a region characterized by both its geographical diversity and its significant tourism footprint. This study highlights two primary areas of concentration: the region’s Atlantic and Mediterranean coastlines (most notably the Costa del Sol, centered in Malaga) and internationally renowned heritage cities such as Seville, Granada, and Cordoba. By applying quantitative methods, this research assesses the clustering of tourist accommodations in relation to major cultural landmarks, including several UNESCO World Heritage Sites. The findings provide an analysis of the implications of this trend, shedding light on the challenges and opportunities it presents within the tourism sector, particularly against the backdrop of mounting criticism surrounding the sustainability and socio-economic impacts of this evolving model of tourism. Full article

The widespread deployment of service robots in industries such as hospitality has significantly transformed service delivery, influencing not only customers but also employees. This study examines the multi-dimensional impact of service robots on hotel employees, focusing on their attitudes, emotional responses, and willingness to collaborate, as shaped by perceived benefits (service reliability, process efficiency, and job crafting) and risks (inefficiency, insufficient intelligence, and privacy concerns). Data were collected from 471 hotel employees in South Korea with experience working alongside service robots, and Hayes’ Process Macro Model 4 was employed for hypothesis testing. The findings reveal that perceived benefits positively influence employees’ attitudes, emotions, and willingness to collaborate, while perceived risks exert a negative impact. Furthermore, attitudes and emotional responses mediate these relationships. These findings provide theoretical and practical insights for managers, policymakers, and service robot manufacturers to address employee concerns, improve human–robot collaboration, and promote sustainable technological integration within the service industry. Full article

In today’s hyperconnected world, disaster announcements—regardless of actual impact—can significantly shape consumer behaviour and brand perception in the hospitality sector. This study investigates how customers respond online to disaster-related signals, focusing on digital marketing activities by luxury hotels in Santorini, Greece. Drawing on a case study of the Santorini Earthquake in February 2025—during which the Greek government declared a state of emergency—we use big data analytics, including web traffic metrics, social media interaction and fuzzy cognitive mapping, to analyse behavioural shifts across platforms. The findings indicate that disaster signals trigger increased engagement, altered sentiment and changes in advertising efficiency. This study provides actionable recommendations for tourism destinations and hospitality brands on how to adapt digital strategies during crisis periods. Full article

Cultural heritage plays a critical role in sustaining community identity, particularly in the face of global economic and cultural shifts. This study explores models of heritage management, focusing on community-based tourism (CBT) as a vehicle for sustainable development. Using qualitative interviews with Lithuanian community representatives and a comparative analysis of global frameworks such as the AHC, ANZECC, and EU models, the paper highlights the importance of community engagement, grassroots initiatives, and collaborative governance. Findings reveal that while community-driven efforts can preserve cultural heritage and stimulate local economies, challenges such as limited funding, regulatory barriers, and stakeholder conflicts persist. Recommendations include formalizing organizational structures, leveraging international best practices, and fostering stronger community–government partnerships to balance cultural preservation and economic benefits. Full article

This study explores the regional disparities in the tourism sector in Portugal between 2012 and 2022 with the aim of understanding how the spatial distribution, typology, and scale of tourism enterprises relate to regional wage dynamics. Using a quantitative approach, the analysis draws on secondary data from the Ministry of Labour and the Bank of Portugal, incorporating information on business characteristics and average employee remuneration across NUT II or regions. A combination of descriptive statistics, linear mixed-effects regression models, time series analysis, and ANOVA tests were employed to capture both temporal and territorial variations. The findings reveal a notable concentration of larger tourism enterprises in Lisbon, the North, and the Algarve, coupled with persistent wage disparities that tend to favour these same regions. Although average wages have increased, they remain insufficient in areas with high living costs, raising concerns about tourism’s redistributive potential. The study provides empirical evidence that tourism may exacerbate rather than reduce regional inequalities. By highlighting the territorial dimension of economic outcomes, this research offers valuable insights for policymakers and contributes to a more nuanced theoretical understanding of tourism-led development. Full article

Understanding the economic value of natural resources is essential for the sustainable management of national parks. However, most existing studies focus on single conservation objectives and overlook the valuation of multiple resources within the same ecosystem. This study estimates tourists’ willingness to pay (WTP) for the conservation of four natural resources—crab-eating macaques, coral reefs, dry evergreen forests, and clean air—within Khao Laem Ya-Mu Ko Samet National Park in Thailand. Using the contingent valuation method and seemingly unrelated regression (SUR) analysis, data were collected from 205 tourists using structured surveys. The results show that dry evergreen forests received the highest average WTP (THB 129/year), followed by coral reefs (THB 125), clean air (THB 110), and crab-eating macaques (THB 107). At the population level, aggregate annual WTP values ranged from THB 85.7 million to THB 103.2 million across the resources. Age and awareness levels were consistent positive predictors of WTP, while other influencing factors—such as education, income, nationality, and residential location—varied by resource type. The findings provide empirical insights for designing resource-specific conservation strategies and highlight the potential of economic valuation to support sustainable financing mechanisms and policy development for protected area management. Full article

The present paper aims to analyze consumers’ attitudes to domestic leisure tourism, considering essential factors that affect consumer travel choices and experiences. The focus is on the attitudes to the main advantages and disadvantages of domestic leisure tourism in Bulgaria. The research is based on the outcomes of a nationally representative survey among 1003 respondents aged over 18. The results are interpreted using the Fishbein multi-attribute model. The results reveal that the customers’ attitudes toward the advantages of the Bulgarian winter (ski) and summer (sea) domestic leisure tourism are relatively higher compared to the midpoint of the interval and to their highest point. Although the score for summer domestic leisure tourism is slightly lower than that of winter tourism, Bulgarian consumers appear to be more dissatisfied with the advantages of summer (sea) domestic leisure tourism. The dissatisfaction is not only greater compared to the midpoint of the scale but also in comparison to the disadvantages associated with winter domestic leisure tourism. Overall, Bulgarian consumers are more attracted to the positive aspects of domestic winter leisure tourism and more concerned about the negative aspects of summer tourism. Full article

Rural tourism is growing as travelers seek authentic experiences with local traditions, culture, and heritage. This form of tourism plays a key role in the sustainable development of rural areas by effectively utilizing rural resources. To ensure its continued success, best practices must be adopted to enhance the visitor experience while ensuring long-term viability. Research on rural tourism in the villages of Sremski Karlovci, Irig, and Vrdnik in Fruška Gora (Serbia) and Pienza, Montalcino, and San Gimignano in Tuscany (Italy), involving 357 tourists, identified four key factors influencing their experiences: ‘Organic Heritage’, ‘Authentic Comfort’, ‘Authentic Flavors’, and ‘Warm Farmstead’. These factors show that the motivations driving tourists to rural destinations and village accommodations are universal. However, Tuscan villages attract more tourists due to their superior infrastructure, diversified offerings, and strong international promotion, attracting wealthier tourists who tend to stay longer and spend more. Stakeholder research (58 participants) confirmed that Fruška Gora must improve infrastructure, diversify experiences, and strengthen promotional efforts to enhance sustainability and competitiveness. These changes are essential for the long-term success of rural tourism businesses in the future. Full article

The increasing popularity of e-biking and e-mountain biking offers new opportunities for sustainable tourism and environmental education, particularly in mountain regions. This study focuses on the Italy–Switzerland “E-Bike” project, which integrates e-bike-friendly routes with scientific and cultural education across the Alps. By analyzing key points of interest along the routes, particularly glaciers and earth pyramids in Lombardy, we explore strategies for sustainable management, conservation, and public engagement. Glaciers (Forni and Ventina), facing rapid retreat due to climate change, represent sensitive environments requiring monitoring and visitor regulation. Similarly, earth pyramids in Postalesio exemplify fragile landforms shaped by erosion, requiring visitor management. This study highlights the need for strategic promotion, clear scientific communication, and sustainable tourism practices to balance conservation with accessibility. E-biking facilitates low-impact exploration of geosites, enhancing public awareness of environmental challenges while minimizing ecological footprints. Innovative digital tools (QR-coded virtual guides) enhance visitor education and engagement. By integrating e-bike tourism with geoheritage conservation, this study proposes guidelines for managing soft mobility in mountain areas, combining conservation needs with accessibility, and fostering public engagement. These findings contribute to broader discussions on sustainable tourism development, offering a replicable model for other regions seeking to harmonize recreation with environmental stewardship. Full article

This study investigates the influence of experiential programs (EPs) on enhancing consumer experience offerings at luxury resorts. EPs encompass a variety of activities, amenities, and services designed to immerse consumers in the local culture, scenery, and authenticity. The research focuses explicitly on EPs related to fitness, evening entertainment, children’s activities, and personalized experiences. By analyzing data from 30 resorts, significant trends and typologies within each category of EP emerged, highlighting the diverse ways in which resorts meet consumers’ desires for immersive and status-enhancing experiences. Valuable insights were gained through semi-structured interviews with two hoteliers, providing a deeper understanding of the strategic integration of EPs. Fitness EPs highlight activities, including hiking and yoga, whereas evening entertainment encompasses experiences like mixology, music, and astronomy education. For children, EPs prioritize cultural immersion through hands-on experiences, while personalized EPs—including romance packages and private dining—allow for consumer exclusivity. The research underscores how these EPs align with contemporary trends in conspicuous consumption, where luxury resorts leverage unique, high-quality, and culturally rich experiences to reinforce affluence and societal standing. The findings emphasize that EPs are a vital strategy for luxury resorts to differentiate themselves in a competitive market, enhancing consumer satisfaction, loyalty, and positive self-image. Full article

Natural disasters such as hurricanes, earthquakes, or tsunamis can significantly affect the image of tourist destinations and the intention to visit them. However, research on the effects of natural disasters and their impact in destinations in Mexico is an under-researched topic. Moreover, attitudes and behaviors of solidarity are important for recovery of destinations after natural disasters. Therefore, the aim of this study was to examine how people’s perceived risk and solidarity attitudes affect the image and intention to visit destinations after natural disasters in the country. Through a structured questionnaire (n = 228), the risk perception, solidarity attitudes, destination image, and intention to visit were measured to assess interest in visiting the emblematic destination of Acapulco, Mexico, which was devastated by Hurricane Otis (category 5) in October 2023. The results show that risk perception does not affect destination image and solidarity attitudes, but it does affect the intention to visit the destination (β = −0.120). The main findings of this study establish the strong influence of solidarity attitudes on the image (β = 0.611) of the destination and the intention to visit (β = 0.581). The results state that destination image had a mediating effect (β = 0.240) on solidarity attitudes and intention to visit post-disaster destinations. Therefore, destination image has a fundamental effect on the formation of attitudes of solidarity for the recovery of destinations after a natural disaster. Solidarity attitudes are of great importance for the destination’s recovery after natural disasters. It is important to prioritize marketing campaigns that recognize these actions of solidarity, on the part of destination management organizations (DMOs) and local governments. Full article

The growing importance of customer experience management (CEM) in the tourism sector has led to a proliferation of research interests in satisfaction enhancement, loyalty, and value co-creation. This study proposes a systematic and exhaustive thematic and bibliometric analysis of 3874 articles on CEM in the tourism industry published in the Scopus database between 1979 and 2024. Following the guidelines of the PRISMA protocol, the study uses Bibliometrix (version 4.4.1) in R and VOSviewer (version 1.6.20) to map publication trends, author networks, thematic and chronological evolution, and influential contributions. A qualitative content analysis of the most cited works, guided by grounded theory, revealed the main antecedents, consequences, mediators, and moderators of customer experience management. This analysis is embodied in the proposal of a conceptual model that illustrates the dynamic relationship between these elements and provides the basis for future research for theoretical enrichment and empirical validation. The results offer actionable insights for academics and industry practitioners alike, with the aim of promoting authentic and memorable tourism experiences. Full article

Social media sites, particularly Instagram, have recently developed effective instruments for influencing customer behavior, particularly regarding eating experiences and cuisine. This study examines the influence of posting food-related content on Instagram on customers’ intention to visit casual dining restaurants in Saudi Arabia. This study also examined the mediating role of credibility in shaping this intention. A quantitative approach was used through online surveys gathered from 685 Saudi Arabian customers. The major findings of this study revealed that foodstagramming attributes such aesthetic appeal (AA) and post popularity (PP) positively influence customers’ visit intention (VI) in the context of casual dining restaurants in Saudi Arabia. Furthermore, the content credibility (CC) of foodstagramming positively influences customers’ VI. In addition, the CC of foodstagramming partially mediates the relationship between AA, PP, and customers’ VI. Theoretical contributions and practical implications are also provided. Full article

We propose Phase-Adaptive Federated Learning (PAFL), a novel framework for privacy-preserving personalized travel itinerary generation that dynamically balances privacy and utility through a phase-dependent aggregation mechanism inspired by phase-change materials. (1) PAFL’s primary objective is to dynamically optimize the privacy–utility trade-off in federated travel recommendation systems through phase-adaptive anonymization. The phase parameter φ ∈ [0, 1] operates as a tunable control variable that continuously adjusts the latent space geometry between differentially private (φ→1) and utility-optimized (φ→0) representations via a thermodynamic-inspired transformation. Conventional federated learning approaches often rely on static privacy-preserving techniques, which either degrade recommendation quality or inadequately protect sensitive user data; PAFL addresses this limitation through three key innovations: a latent-space phase transformer, a differential privacy-gradient inverter with mathematically provable reconstruction bounds (εt ≤ 1.0), and a lightweight sequential transformer. (2) PAFL’s core innovation lies in its phase-adaptive mechanism that dynamically balances privacy preservation through differential privacy and utility maintenance via gradient inversion, governed by the tunable phase parameter φ. Experimental results demonstrate statistically significant improvements, with 18.7% higher HR@10 (p < 0.01) and 62% lower membership inference risk compared to state-of-the-art methods, while maintaining εtotal < 2.3 over 100 training rounds. The framework advances federated learning for sensitive recommendation tasks by establishing a new paradigm for adaptive privacy–utility optimization. Full article

The demand for maritime–coastal tourism has been intensifying, but its offerings are sometimes limited to a few activities. Some of these activities do not require specific skills or certifications, while others do. This study aimed to investigate what type of activities are carried out by tourism and recreational vessels in the coastal area of the central Algarve (Portugal). To this end, data from the automatic identification system (AIS) of recreational vessels was used to monitor and categorise these activities in a non-intrusive manner. A model (TORMA) was defined to facilitate the analysis of AIS data and relate them to five independent variables (distance from the coast, boat speed, bathymetry, seabed type, and number of pings). The results of the analysis of more than 11 thousand hourly AIS records for passenger, sailing, and charter vessels showed that the 14 most regular ones had strong seasonal patterns, greater intensity in summer, and spatial patterns with more records near some coastal cliffs. This study provides valuable information on the management of motorised nautical activities near the coast and at sea, contributing to more informed and effective tourism regulation and planning. Full article

The end of the pandemic has been officially declared; however, the requirement to ensure hygienic living conditions in tourist accommodations remains a top priority for all hotel establishments and a prerequisite for every customer. Our systematic review studied the level of effectiveness of existing technological means and practices in order to limit COVID-19 infections and to protect customers from other factors aggravating their health, focusing on hotel restaurants. The PRISMA-S method was used. Database research (ABI/INFORM, ProQuest, Scopus EBSCO Business Source Premier, CBCA Business, Pubmed, and Embase) was undertaken between 6/2020 and 4/2024 with keywords comprising “hotels restaurants”, “health and safety”, “effectiveness/efficacy”, “primary analysis”, secondary analysis”, etc. In total, 1110 articles were initially identified, but eventually, 20 papers were selected comprising customer-level questionnaires, systematic reviews, and expert opinions/surveys. Different criteria were used for study assessment according to the type of study. So far, only a very limited number of studies have focused on the effectiveness of different health and safety measures in hotel restaurants. Even though the studies focusing on AI, robotics, and further technological means for enhancing customer satisfaction and the overall level of cleanliness are quite limited, the constant investment of hotels and restaurants in new technologies appears to be a one-way road. Full article

Scarce research on inbound tourism has focused on local residents’ attitudes toward inbound tourism, especially since the COVID-19 pandemic. This study combines social identity theory and emotional solidarity theory to explore Chinese residents’ attitudes toward inbound tourism. In particular, we explore two types of social identities (cultural and environmental identities, termed “humanistic environmental identity” in this study) and three factors of local residents’ emotional solidarity (welcoming nature, emotional closeness, and sympathetic understanding toward inbound tourists). Based on a survey of 310 local residents in Yangzhou, China, this study finds that local residents’ humanistic environmental identity significantly affects their emotional solidarity with inbound tourists, which significantly influences their acceptance of inbound tourism; this, in turn, increases their support for inbound tourism. Meanwhile, local residents’ humanistic environmental identity has an indirect effect on their support for inbound tourism through their welcoming nature, emotional closeness, sympathetic understanding, and acceptance of inbound tourism. In addition, local residents’ xenophobia significantly moderates the relationships between humanistic environmental identity and emotional closeness, between humanistic environmental identity and sympathetic understanding, and between emotional closeness and local residents’ acceptance of inbound tourism. This study extends research on factors affecting inbound tourism from the perspectives of local residents. Full article

Economic transformations in emerging countries have resulted in an increase in the volume of international travellers from diverse geographical regions. In the tourism sector, service providers must possess cultural competencies that foster a flexible and appropriate attitude, which in turn affects the perception of service. The present study aims to shed light on the motivational factors and cultural behaviours that influence intercultural empathy among staff working in the tourism sector in Quintana Roo. To this end, a comprehensive literature review has been conducted, during which the variables have been validated, and a quantitative study has been undertaken, employing multivariate analysis through a Multiple Correspondence Analysis and inferential statistics with an Ordinal Logistic Regression. The findings of this study demonstrate a positive correlation between motivation and cultural behaviour, which is contingent on experience and age, and its impact on empathy in understanding and meeting the diverse needs of tourists. Cultural motivation is defined as the interest in learning and interacting in multicultural situations, and its impact on behaviour is reflected in appropriate personal management for effective cultural interactions. The probabilities estimated by ordinal logistic regression models of consistently or predominantly exhibiting intercultural empathy increase with age and experience for the most significant variables obtained by the Multiple Correspondence Analysis. Full article

Stakeholder fragmentation in transdisciplinary research often impedes innovation in South Africa’s tourism sector. The real-time supply network for MSMEs in Gauteng and KwaZulu-Natal struggles with digital adoption, limiting its resilience despite rising demand in the digital economy. This study examined how a transdisciplinary approach can enhance the Tourism Supply Chain Network in these regions—an urban hub (Gauteng) and a coastal cultural destination (KwaZulu-Natal)—to unlock their potential. Employing action research, this study engaged stakeholders (tourism operators, tech developers, and communities) to co-create data-driven digital solutions, including a real-time supply network. The collected data included both qualitative insights from workshops and interviews, as well as quantitative metrics such as platform usage and tourist engagement, which were analysed using descriptive statistics. Innovative technologies improved the supply chain efficiency, cutting coordination delays by 25% in Gauteng and boosting rural tourism visibility in KwaZulu-Natal, with a 30% increase in bookings. Gauteng saw urban connectivity gains, while KwaZulu-Natal achieved inclusive growth. This study provides a scalable, data-driven framework for digitalisation in tourism supply networks, offering practical strategies for stakeholders. It advances innovative technologies in emerging markets, emphasising the transformative potential of transdisciplinary collaboration to build resilient, collaborative tourism ecosystems in South Africa. Full article

This study explores the potential of using eye-tracking technology as a marketing tool to enhance domestic tourism. By examining the visual preferences of users, this research aims to improve the informational resources and visual components of advertising campaigns for tourism destinations. An experiment was conducted to determine which of three image categories—architecture (Ia), nature (In), and people (Ip)—captures more user attention. Participants’ eye movements were tracked to collect data on fixation time, first glance, and the order of image exploration. The findings indicate that images of people (Ip) attract more attention than images of architecture or nature, irrespective of pose, angle, or clothing. Within the Ip category, dynamic images of people in authentic clothing (Ip3–Ip5) held viewers’ attention longer, averaging 3.3 s compared to 1.3 s for static portrait photos (Ip6–Ip8). This study concludes that eye-tracking technology can effectively identify visual elements that interest potential tourists, facilitating the creation of compelling advertising content. This approach can support the development of a cohesive and engaging visual identity for tourism destinations, thereby enhancing marketing strategies and promoting sustainable tourism. Full article

Gastronomic event tourism is an emerging phenomenon that attracts an increasing number of tourists seeking a memorable gastronomic experience based on its cultural uniqueness, highlighting the need to understand the behavior of this tourism demand. This study proposes a model to determine the importance of food tourism events in developing the cultural identity of tourist destinations by analyzing the tourist experience concerning their motivation, satisfaction, and loyalty, understood as variables of sustainable tourism behavior. The hypotheses in the model have been tested using non-linear structural equations modeling (SEM), estimated with data from the Resident Tourism Survey of the National Statistics Institute (NSI), on domestic demand for value-added gastronomic tourism in Spain. The data analyzed covers the period from January 2019 to December 2022 (n = 3483). The results show a significant relationship between the variables influencing overall tourist satisfaction with gastronomic events and tourist loyalty. This research provides knowledge on the behavior of gastronomically motivated tourists with practical implications for destinations, aimed at improving decision-making in the definition of tourism strategies, focusing on the preservation and enhancement of their gastronomic offer as a cultural identity through the offer of food events. Full article

The north of Portugal and Porto, a city recognised as a World Heritage Site, stand out for their rich historical trajectory, fostering a continuous increase in tourists over the past decade. This distinction has played a crucial role in acknowledging cultural and landscape heritage while promoting a heightened flow of visitors to the region. Portuguese gastronomy is a key factor in the growth of this tourism industry. It is a living tradition passed down through generations, deeply rooted in regional history and practices, where the residents play a vital role as custodians of these customs and traditions. The primary aim of this article is to analyse residents’ perceptions from the North of Portugal regarding the recognition of gastronomy as a cultural heritage and its role as a tool for tourism development. To achieve this aim, structured questionnaires were distributed to residents using an approach in popular urban tourism areas of Porto between May and October 2022, resulting in 262 valid responses. The findings reveal that participants consider it essential to preserve traditional dishes and ensure their transmission across generations. Regarding tourism, most respondents concur that it positively contributes to the preservation of traditional gastronomy, valuing it as an integral part of cultural heritage. Full article

This study investigates the relationship between diversification and profitability in Macau’s gaming firms, offering quantitative evidence from the world’s largest gambling market. Compared to other major gambling hubs such as Las Vegas, Macau’s gaming companies generate higher revenues but exhibit significantly lower levels of diversification, highlighting an urgent need for strategic expansion beyond gaming. Drawing on governmental data and company financial reports issued from 2010 to 2019, this research employs a combination of case study analysis, linear regression modeling, and bootstrapping techniques. The findings reveal that an increased share of non-gaming business significantly enhances profitability metrics, including net profit margin, return on assets, and a firm’s profit share within the overall gaming market. These results offer valuable implications for the development of corporate strategies, regulatory frameworks, and future academic research. Full article