International Business Administration: Business Models Innovation & Digital Servitization’s Strategies
A special issue of Administrative Sciences (ISSN 2076-3387).
Deadline for manuscript submissions: closed (30 September 2023) | Viewed by 3680
Special Issue Editor
Special Issue Information
Dear Colleagues,
the digital transformation has created new opportunities for value creation and value capture over the long-run; firms are required to innovate their business models in order to take advantage of the new challenges imposed by the current business environment.
In this regard digitalization enables firms to change their value offerings by moving from product-based business models towards digital service-centric models, by adding new services using digital technologies. The diffusion of new technologies has highlighted the relevance of service, leading an increasing number of firms to invest in servitization practices in order to release the service business potential. Vandermerwe and Rada (1988) defined the servitization process as «the increased offering of fuller market packages or “bundles” of customer focused combinations of goods, services, support, self-service and knowledge in order to add value to core corporate offerings». Despite servitization is not a new issue for scholars, digital transformation has provided a new perspective to address this topic by investigating the potential strategies that firm may implement to enhance value creation by using digital technologies.
Firms can implement effective servitization strategies aimed to generate competitive advantage through reshaping their business boundaries, by developing new digital solutions. By combining digitalization with servitization, firms can strengthen their capabilities to enter new markets and to find blue oceans; this combination may enhance firms’ competitive advantage by getting closer to customers.
This special issue aims to investigate how digital technologies can enable firms to innovate their business models by implementing servitization strategies.
Both theoretical and empirical contributions are welcomed and interdisciplinary approaches are encouraged.
References
Vandermerwe, S., Rada, J. (1988) Servitization of business. European Management Journal, 6 (4), 14-324.
Dr. Alex Almici
Guest Editor
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Keywords
- digital transformation
- servitization
- business models innovation
- competitive advantage
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