Future Planning of Horticulture Market Efficiency
A special issue of Horticulturae (ISSN 2311-7524). This special issue belongs to the section "Horticultural Economics, Policy, Business Management and Marketing".
Deadline for manuscript submissions: closed (20 October 2023) | Viewed by 1964
Special Issue Editors
Interests: management and marketing strategies; agriculture economy; gardening/consumer horticulture
Special Issue Information
Dear Colleagues,
This Special Issue focuses on research which looks to the future to facilitate a more efficient supply chain, with the aim of resulting in greater sales and improved consumer perceptions. Since grower and consumer preferences change over time, research is continually needed to reflect the current and pertinent trends in the Green Industry. Information on growers, suppliers, and consumers for both edible and ornamental plants will be included with the ultimate goal of improving the efficiency of communication between growers/suppliers and consumers. It is crucial to facilitate the production and trade of horticultural crops for the benefit of growers, suppliers, and consumers.
Potential topics include, but are not limited to:
- Supply chain optimization;
- Horticulture economics;
- Consumer preferences and purchase behavior;
- Grower preferences;
- Eye-tracking;
- Value-added products in horticulture.
Dr. Melinda J. Knuth
Dr. Bridget K. Behe
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Horticulturae is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- marketing
- gardening
- sustainability
- supply chain
- trade
