Fashion Merchandising and Consumer Behavior
A special issue of Social Sciences (ISSN 2076-0760). This special issue belongs to the section "Social Economics".
Deadline for manuscript submissions: closed (15 June 2019) | Viewed by 69978
Special Issue Editor
Interests: multi-channel retailing; social media analysis with emphasis on SNS and visual commerce; consumer behavior; social responsibility with emphasis on slow fashion
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The retail industry is constantly re-inventing itself. The industry has always been at the forefront of innovation, from the invention of the sewing machine to the rise of e-commerce—always forward-looking and cyclical (The Future Of Fashion, 2018). According to Stone & Farnan (2018), “‘Fashion merchandising’ is defined as the buying and selling of goods for the purpose of making a profit.” Consumer behavior impacts fashion merchandising decisions, such as product (e.g., slow fashion vs. fast fashion), channel strategy (e.g., omni-channel vs. single channel), promotional strategy (e.g., digital platforms or traditional media), and pricing strategy (e.g., price transparency vs. dynamic pricing). Consumers today are in charge of their experience in a retail format, and this is especially true for the Millennials and Generation Z. Thus, this Special Issue will focus on how the area of fashion merchandising has evolved with changing consumer behavior. Manuscripts are invited on topics that include, but are not limited to:
- The impact of technology
- New retail formats and consumer behavior
- Merchandising and channel strategy (e.g., channel convergence)
- Sustainability
- The emergence of social savvy retailers and brands
- Crowdsourcing, shortening of the production cycle, and supply chain
(Stone & Farnan 2018) Stone, E., and Farnan, S. A. 2018. The dynamics of fashion. Bloomsbury Publishing USA.
(The Future Of Fashion 2018) The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry. 2018. CBInsights. Retrieved from: https://www.cbinsights.com/research/fashion-tech-future-trends/
Dr. Sanjukta Pookulangara
Guest Editor
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Keywords
- fashion merchandising
- retailing
- consumer behavior
- technology
- innovation
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