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Niche Tourism and Sustainable Marketing Trends

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 10 July 2025 | Viewed by 46

Special Issue Editors


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Guest Editor
1. CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Coimbra, 3045-093 Coimbra, Portugal
2. IPCA—Polytechnic Institute of Cávado and Ave, Campus do IPCA—Lugar do Aldão, Vila Frescainha (São Martinho), 4750-810 Barcelos, Portugal
Interests: brand management, marketing, strategy, tourism
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
1. CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2520-641 Peniche, Portugal
2. ISLA—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Interests: tourism sustainability; tourism innovation; tourism ethics; luxury hospitality
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Considering the (post-)pandemic context and considering the worldwide UNWTO 2030 Agenda for Sustainable Development and the Sustainable Development Goals, tourism is an increasingly competitive sector. Therefore, niche tourism and sustainable marketing tourism are crucial in competitive differentiation. The main aim of the Special Issue is to bring best practices, trends, motivations, challenges, opportunities, recommendations and case studies for professionals and academics into special interest tourism and sustainable marketing perspectives.

Moreover, the subject entirely relates to the journal scope, due to the fact the themes cover the major topics and concepts addressed in the journalSustainability.

For this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

  • Niche tourism and sustainable concerns;
  • Sustainable marketing in specific tourism contexts;
  • Sustainable strategic management in territories and place marketing;
  • Sustainable development of segmentation and niche tourism;
  • Designing sustainable and relational practices in tourism and hospitality;
  • Sustainable innovation in hospitality marketing;
  • Competitive differentiation and sustainability in tourism segments (e.g., food and wine tourism, virtual tourism, ecotourism, cultural trends, health tourism, pet-friendly tourism, accessible tourism, events, visiting friends and relatives, cross-border regions and others);
  • Green marketing and corporate social responsibility.

We look forward to receiving your contributions.

Prof. Dr. Bruno Barbosa Sousa
Prof. Dr. Vasco Ribeiro Santos
Guest Editors

Dr. Bruno Barbosa Sousa
Dr. Vasco Ribeiro Santos
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • green marketing
  • niche tourism
  • sustainable marketing
  • special interest tourism
  • sustainability

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Published Papers

This special issue is now open for submission.
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