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Sustainable Tourism and Hospitality: Destination Decision Making and Digitization

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 June 2024) | Viewed by 9834

Special Issue Editors


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Guest Editor
Department of Leisure and Recreation, National Formosa University, Yunlin County, Taiwan
Interests: sustainable tourism; tourist decision-making and behaivor; big data and data mining; hospitality industry

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Guest Editor
Business School, Nanfang College · Guangzhou, Guangzhou, China
Interests: tourist decision making; tourism and sustainable tourism; climate change and tourism

Special Issue Information

Dear Colleagues,

Destination choices and a digital transformation appear to be the new features that have emerged in response to the challenges and opportunities of the increasingly complex travel and hospitality market in the wake of climate change and new coronavirus outbreaks. These features are changing the industry’s supply and demand interactions and greatly impacting the travel experience for tourists. In addition, technological innovations and the increased data generated every day have boosted the importance of competition in the travel and hospitality industry. The ultimate goal, therefore, is to increase the effectiveness and income of tourism stakeholders and local communities, thereby improving the sustainability of the tourism and hospitality industry.

To embrace the changes in the travel environment after climate change and the COVID-19 pandemic, the tourism and hospitality industry must consider several issues. For example, the impact of digitalized travel information on destination choices, the relationship between the tourists’ destination and hospitality choices and sustainability, tourist experience and creative tourism, digital transformation and education in tourism and hospitality, big data collection and data mining, and the theories and practices of post-COVID-19 tourism. Therefore, this Special Issue aims to contribute to the sustainable development of tourism and hospitality post-climate change and the COVID-19 pandemic in the context of destination decision-making and digital transformation.

This Special Issue welcomes original research articles. Articles on, but not limited to, the following topics fall within the scope of this Special Issue:

  • Sustainable Tourism;
  • Tourist Experience;
  • Creative Destinations;
  • Tourism and Hospitality Education;
  • Hospitality Experience;
  • Digital Hospitality;
  • Digital Transformation;
  • Post-COVID-19 tourism;
  • Climate Change;
  • Overtourism;
  • E-Tourism;
  • Smart Technologies;
  • Big Data and Data Mining;
  • Destination Choices.

We look forward to your contributions to this Special Issue.

Prof. Dr. Chung-Hsien Lin
Dr. Wei-Ching Wang
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainability
  • tourist behavior
  • destination choice
  • digitalization
  • hospitality experience

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Published Papers (6 papers)

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Research

36 pages, 12489 KiB  
Article
Exploring the Tourist Experience of the Majorelle Garden Using VADER-Based Sentiment Analysis and the Latent Dirichlet Allocation Algorithm: The Case of TripAdvisor Reviews
by Abdellah Saoualih, Larbi Safaa, Ayoub Bouhatous, Marc Bidan, Dalia Perkumienė, Marius Aleinikovas, Benas Šilinskas and Aidanas Perkumas
Sustainability 2024, 16(15), 6378; https://doi.org/10.3390/su16156378 - 25 Jul 2024
Viewed by 929
Abstract
The allure of urban green spaces has captured the attention of researchers, especially in regions abundant in botanical wonders worldwide. Surprisingly, the case of Morocco, a country with a strong botanical tradition, has received little attention from researchers. Here, we explore the unique [...] Read more.
The allure of urban green spaces has captured the attention of researchers, especially in regions abundant in botanical wonders worldwide. Surprisingly, the case of Morocco, a country with a strong botanical tradition, has received little attention from researchers. Here, we explore the unique case of the emblematic “Majorelle Garden” in Marrakech, southern Morocco, through the reviews of its many visitors posted on the TripAdvisor platform. This article looks at the question “to what extent can a garden—such as the Majorelle—be a major attraction in a cultural tourist destination?”. Methodologically, we adopted a quantitative approach, examining visitors’ sentiments using the VADER tool from 2006 to 2023, and classifying them into three categories: negative, neutral, and positive. Furthermore, by utilizing LDA (latent dirichlet allocation), we uncover key topics running through visitors’ experiences. Our findings show that positive sentiments prevail, given the culturo-historical and symbolic quality of the garden as a crucible and vector of creativity, with the emergence of sub-corpuses that highlight certain divergences and convergences around the “Majorelle” case. This insight supports sustainability efforts by empowering the managers of the garden studied and industry professionals to develop and implement relevant strategies for managing and marketing the garden tourism attraction experience. In addition, this case study shows how a private urban garden reveals its key role in preserving cultural and botanical heritage, essential for future generations. It shows the garden’s positive impact on sustainable tourism through its ability to attract cultural visitors who appreciate and respect the local environment. Full article
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15 pages, 928 KiB  
Article
Understanding Tourists’ Social Networking Site (SNS) Intention with Regards to World Heritage Sites: The Role of Motivation and Overall Image
by Jiachen Li, Mengru Xie, Mengfei Yu and Young-joo Ahn
Sustainability 2024, 16(9), 3538; https://doi.org/10.3390/su16093538 - 24 Apr 2024
Viewed by 834
Abstract
With the growing recognition of sustainability and environmental protection, World Heritage Sites (WHSs) are becoming popular destinations among tourists. To promote heritage destinations in South Korea via social networking site (SNS) platforms, the importance of joint support from tourists to share their experiences [...] Read more.
With the growing recognition of sustainability and environmental protection, World Heritage Sites (WHSs) are becoming popular destinations among tourists. To promote heritage destinations in South Korea via social networking site (SNS) platforms, the importance of joint support from tourists to share their experiences should be emphasized. In this research, we aimed to assess the formation process of WHS tourists’ SNS intentions by adopting concepts of travel motivation and overall image. As a part of this study, a survey was conducted among 238 tourists currently living in South Korea who have visited WHSs within the country. The survey results showed that cultural, travel, and social motives led to the construction of the overall destination image. The overall image also affects SNS intention in a positive and significant regard. We also examined the mediating effect of overall image on the relationship between motives and SNS intention. The findings of this study provide further theoretical and practical contributions that can be used to help analyze tourists’ motivations and increase the number of international visitors to a particular country. Full article
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17 pages, 1949 KiB  
Article
Exploring the Importance of Destination Attributes of Sustainable Urban Waterfronts: Text and Data Mining of Tourists’ Online Reviews
by Wei-Ching Wang and Chung-Hsien Lin
Sustainability 2024, 16(6), 2271; https://doi.org/10.3390/su16062271 - 8 Mar 2024
Viewed by 1009
Abstract
This study identifies the destination attributes of sustainable urban waterfronts that are frequently mentioned in tourists’ online reviews. We analyzed the influence of these attributes on tourists’ ratings based on stimuli–organism–response theory, and the associations between these destination attributes. The online reviews (both [...] Read more.
This study identifies the destination attributes of sustainable urban waterfronts that are frequently mentioned in tourists’ online reviews. We analyzed the influence of these attributes on tourists’ ratings based on stimuli–organism–response theory, and the associations between these destination attributes. The online reviews (both text reviews and star ratings) from TripAdvisor and Google Maps of the sustainable waterfront destinations of the Liuchuan and Luchuan rivers in Taichung city (Taiwan) were collected and analyzed through text and data mining. Destination attributes were grouped into two types: sustainable landscapes (aesthetics, water resource rehabilitation, sustainable lighting, emotional experiences, and low-impact development waterfronts) and sustainable recreational spaces (leisure activities, festivals, inclusive destinations, photography, and tourist experiences). Two destination attributes common to-- both types were identified: nightscapes and waterfronts. These attributes predicted tourists’ ratings through support vector machine analysis. Sensitivity analysis revealed that sustainable landscape-type attributes had a greater impact on tourists’ ratings than the sustainable recreational space type. In addition, three important association rules between twelve attributes were identified and these helped provide information pattern combination attributes from tourists’ comments with support and confidence for the destination attributes. These findings will contribute to urban planning and design in relation to sustainable waterfront destinations. They highlight the need for planners to consider both tourists’ landscapes and recreational needs in order to achieve economic and ecological sustainability. Full article
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14 pages, 1607 KiB  
Article
Exploring the Relationship between Tourist Perception and Motivation at a Museum Attraction
by Grigore Vasile Herman, Corina Florina Tătar, Marcu Simion Stașac and Victor Lucian Cosman
Sustainability 2024, 16(1), 370; https://doi.org/10.3390/su16010370 - 31 Dec 2023
Cited by 3 | Viewed by 1888
Abstract
Tourism activity represents one of the most dynamic and defining activities for today’s society. In this context, knowing the perception and motivation of potential tourists visiting a museum attraction represents an essential approach with implications for the sustainable development of tourist destinations. The [...] Read more.
Tourism activity represents one of the most dynamic and defining activities for today’s society. In this context, knowing the perception and motivation of potential tourists visiting a museum attraction represents an essential approach with implications for the sustainable development of tourist destinations. The research methodology used in the present study involved the complementary use of survey methods for data acquisition and multicriteria analysis to identify and establish relationships between perception and motivation. The results obtained from the present study show a synthetic picture regarding the perception and motivation of the tourists who visited the Crișului Land Museum from Oradea, Romania, on the one hand, and the relationships that were established between perception and motivation, on the other hand, thus confirming the research hypothesis that perception influences motivation. The perception of tourists after visiting the Crișului Land Museum in Oradea is determined by personal and interpersonal reasons, as well as by the way they perceive the visited site. The study originality consists in the use of mixed-method approaches to collect and analyze data, as a means to complement different data sources. Full article
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17 pages, 1337 KiB  
Article
The Process of Implementing a Place Brand Based on a Multilevel Approach: The Case of the Municipality of Masquefa
by Jordi de San Eugenio-Vela, Xavier Ginesta, Marc Compte-Pujol, Joan Frigola-Reig and Cristina Fernández-Rovira
Sustainability 2023, 15(22), 15788; https://doi.org/10.3390/su152215788 - 9 Nov 2023
Viewed by 1011
Abstract
Place branding is a discipline at the intersection of geography and communications, devoted to the process by which places become brands, understood as devices for managing a desired identity presented to the outside world, and also for internal consumption by the residents of [...] Read more.
Place branding is a discipline at the intersection of geography and communications, devoted to the process by which places become brands, understood as devices for managing a desired identity presented to the outside world, and also for internal consumption by the residents of the place. This paper intends to explain the conceptualization process of a place brand, and to present the methodological framework for building a brand that takes into account all audiences and stakeholders, thus strengthening the identity of the place. The case presented here is Masquefa, a municipality in the Barcelona province. The methodology has been structured in three phases: first, an initial diagnosis and data gathering; next, fieldwork and public participation (interviews, surveys, and discussion in focus groups); and third, construction of the story. The conclusions of this article show how a municipality without any significant tangible and intangible assets to truly identify it can build a brand story accepted by all agents, both public and private, which will help it grow sustainably in the future. Full article
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19 pages, 1476 KiB  
Article
Tourist Attribution toward Destination Brands: What Do We Know? What We Do Not Know? Where Should We Be Heading?
by Mohamed Arfan Taha Alamrawy, Thowayeb H. Hassan, Mahmoud I. Saleh, Mostafa A. Abdelmoaty, Amany E. Salem, Hassan Marzok Elsayed Mahmoud, Ahmed H. Abdou, Mohamed Y. Helal, Amira Hassan Abdellmonaem and Shaymaa Abdul-Wahab El-Sisi
Sustainability 2023, 15(5), 4448; https://doi.org/10.3390/su15054448 - 2 Mar 2023
Cited by 1 | Viewed by 2703
Abstract
Although tourists’ judgments and interpretations are pivotal to fathom the essence behind their behavior toward tourism destination brands, there is a lack of investigation into theories that deal with tourists’ decisions and interpretations. To address this issue, this study investigates two critical theories [...] Read more.
Although tourists’ judgments and interpretations are pivotal to fathom the essence behind their behavior toward tourism destination brands, there is a lack of investigation into theories that deal with tourists’ decisions and interpretations. To address this issue, this study investigates two critical theories in the tourism marketing literature: attribution and locus of control theories in the destination branding context. These theories heavily influence tourists’ perceptions and interpretations of the destination brands. Thus, using the PRISMA methodology (Preferred Reporting Items for Systematic Reviews and Meta-Analyses), we inductively evaluated and synthesized the literature on attribution theory and destination branding from highly indexed journals in the ABDC list index. The research encompasses the issues of “What we know?”, “What we do not know?”, and “Where should we be heading?”. This study will better grasp the implications of attribution and locus of control theories in the literature on tourism marketing. The study would also explore how this hypothesis affects travelers’ assessment and interpretation of destination brands. The study found the potential to assess the implications of attribution and locus of control theories in the tourism marketing literature. The research would provide insights into how these ideas affect tourists’ evaluation and interpretation of destination brands. It would also offer other techniques that marketers may employ to influence consumer behavior. Full article
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