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Sustainability
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Tourism Industry Recovery after COVID-19
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Tourism Industry Recovery after COVID-19

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 19 March 2025 | Viewed by 4004

Special Issue Editors

Prof. Chris Roberts

E-Mail Website
Guest Editor
School of Hospitality Leadership, Driehaus College of Business, DePaul University Chicago, IL 60604, USA
Interests: tourism strategy; tourism development; tourism technology; leadership
Special Issues, Collections and Topics in MDPI journals
Dr. Lisa Young

E-Mail Website
Guest Editor
School of Hospitality Leadership, Driehaus College of Business, DePaul University Chicago, IL 60604, United States
Interests: tourism; international wine management; hospitality sales and marketing; revenue management and pricing

Special Issue Information

Dear Colleagues,

This Special Issue has a focus on how the tourism industry has recovered since the COVID-19 pandenic. Of keen interest is how destinations are returning to pre-COVID-19 levels, given various governmental restrictions and individual market dynamics. Socio-cultural issues, the physical environment, and sustainability have been long-standing values to cherish in tourism destinations. Research that identifies how these key values were nourished or compromised in the recovery would be of high interest. Such research would expand the tourism literature, as it would contribute new insights into how destinations may recover after calamity.

1. Outline

a. FOCUS: This Special Issue has a focus on how the tourism industry has recovered since the COVID-19 pandenic.

b. SCOPE: Of keen interest is how destinations are returning to pre-COVID-19 levels, given various governmental restrictions and individual market dynamics.

c. PURPOSE: Socio-cultural issues, the physical environment, and sustainability have been long-standing values to cherish in tourism destinations. Research that identifies how these key values were nourished or compromised in the recovery would be of high interest.

2. Such research would expand the tourism literature, as it would contribute new insights into how destinations may recover after calamity.

Prof. Dr. Chris Roberts
Dr. Lisa Young
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • tourism development
  • tourism recovery
  • tourism economics
  • tourism marketing

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Published Papers (4 papers)

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Research

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21 pages, 6024 KiB  
Article
Exploring Appropriate Search Engine Data for Interval Tourism Demand Forecasting Responding a Public Crisis in Macao: A Combined Bayesian Model
by Ru-Xin Nie, Chuan Wu and He-Ming Liang
Sustainability 2024, 16(16), 6892; https://doi.org/10.3390/su16166892 (registering DOI) - 11 Aug 2024
Viewed by 453
Abstract
Public crises can bring unprecedented damage to the tourism industry and challenges to tourism demand forecasting, which is essential for crisis management and sustainable development. Existing studies mainly focused on point forecasts, but point forecasts may not be enough for the uncertain environments [...] Read more.
Public crises can bring unprecedented damage to the tourism industry and challenges to tourism demand forecasting, which is essential for crisis management and sustainable development. Existing studies mainly focused on point forecasts, but point forecasts may not be enough for the uncertain environments of public crises. This study proposes a combined Bayesian interval tourism demand forecasting model based on a forgetting curve. Moreover, considering tourists’ travel plans may be adjusted due to changing crisis situations, the choice of search engine data for forecasting tourism demand is investigated and incorporated into the proposed model to yield reliable results. Through an empirical study, this study figures out that the Baidu Index had better tourism predictive capabilities before the public crisis, whereas the Google Index effectively captured short-term fluctuations of tourism demand within the crisis period. The results also indicate that integrating both Baidu and Google Index data obtains the best prediction performance after the crisis outbreak. Our main contribution is that this study can generate flexible forecasting results in the interval form, which can effectively handle uncertainties in practice and formulate control measures for practitioners. Another novelty is successfully discovering how to select appropriate search engine data to improve the performance of tourism demand forecasts across different stages of a public crisis, thus benefiting daily operations and crisis management in the tourism sector. Full article
(This article belongs to the Special Issue Tourism Industry Recovery after COVID-19)
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35 pages, 377 KiB  
Article
Crisis Management and Sustainability in Tourism Industry: Obstacles and Recovery Strategies after the COVID-19 Crisis in Antalya, Türkiye
by Fatma Cande Yaşar Dinçer, Gözde Yirmibeşoğlu, Müslüme Narin and Filiz Elmas Saraç
Sustainability 2024, 16(12), 5121; https://doi.org/10.3390/su16125121 - 16 Jun 2024
Viewed by 1025
Abstract
This study aims to examine how tourism enterprises can ensure their sustainability and elude the negative effects of the COVID-19 crisis via recovery strategies through semi-structured in-depth interviews, focusing on the tourism industry in Antalya, the first and most important destination in Türkiye, [...] Read more.
This study aims to examine how tourism enterprises can ensure their sustainability and elude the negative effects of the COVID-19 crisis via recovery strategies through semi-structured in-depth interviews, focusing on the tourism industry in Antalya, the first and most important destination in Türkiye, in terms of arrivals and nights spent. According to the findings, travel bans and quarantine measures due to the COVID-19 pandemic had devastating effects on Antalya’s tourism sector. In fact, the COVID-19 pandemic caused a shortage of personnel in tourism industry, a persisting problem. In managing this crisis, businesses and the state have attempted various recovery strategies. Despite a recovery period since 2021, vulnerabilities in the national economy and increasing inflation rates since COVID-19 have triggered input and living costs. Furthermore, the Ukraine War has adversely affected the sustainability of tourism activities in Antalya. Moreover, due to new regulations regarding retirement in 2023, some middle-level managers in tourism sector have retired, leading to predictions of a potential crisis in upper-level management in the future. According to the study results, cooperation in tourism sector, public–private–university collaboration, and government support play significant roles in achieving full recovery from the crisis and ensuring sustainability in tourism sector activities. The study may contribute to the literature and help industry representatives and policymakers in terms of sustainability in tourism and crisis management recovery strategies. Full article
(This article belongs to the Special Issue Tourism Industry Recovery after COVID-19)
14 pages, 610 KiB  
Article
Servicescape Effects on Hotel Guests’ Willingness to Pay Premiums at Different Stages of Pandemic: A Multi-Phase Study
by Alei Fan, Sheryl F. Kline, Yiran Liu and Karen Byrd
Sustainability 2023, 15(21), 15252; https://doi.org/10.3390/su152115252 - 25 Oct 2023
Viewed by 1411
Abstract
Drawing on servicescape theory, this research investigates guests’ perceptions of and responses to the protection and prevention practices launched by hotels at different stages of the pandemic. The research finds that hotel guests’ general response-efficacy beliefs positively influence their perception of the effectiveness [...] Read more.
Drawing on servicescape theory, this research investigates guests’ perceptions of and responses to the protection and prevention practices launched by hotels at different stages of the pandemic. The research finds that hotel guests’ general response-efficacy beliefs positively influence their perception of the effectiveness of the protection and prevention practices adopted in hotels’ physical and social servicescapes, and such positive relationships also show a significant increase from 2020 to 2021. The servicescape effects’ downstream results show that hotel guests are willing to pay premium prices for safety servicescapes manifested as protection and prevention practices implemented at the private space or related to employees. This research sheds light on servicescape theory by deconstructing the overall hotel servicescape concept into multiple dimensions, particularly in a health threat situation such as the pandemic, and empirically examining each dimension’s effects on guests’ monetary response at different timepoints. From a practical perspective, this study provides managerial insights into which servicescape dimensions warrant operational investments by hotels. Full article
(This article belongs to the Special Issue Tourism Industry Recovery after COVID-19)
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Review

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18 pages, 14527 KiB  
Review
Sustaining the Character of Coastal “Sea Change” Destinations in a Post-Pandemic World
by Raymond James Green
Sustainability 2024, 16(12), 5204; https://doi.org/10.3390/su16125204 - 19 Jun 2024
Viewed by 507
Abstract
Many smaller coastal towns that rely on tourism for their economic survival have been badly impacted by the COVID-19 pandemic. Many have since rebounded, and in some, inbound migration has soared. Unfortunately, this influx of tourists and new residents brings with it increased [...] Read more.
Many smaller coastal towns that rely on tourism for their economic survival have been badly impacted by the COVID-19 pandemic. Many have since rebounded, and in some, inbound migration has soared. Unfortunately, this influx of tourists and new residents brings with it increased development and associated environmental and social changes that often negatively impact the distinctive character and sense of place many of these places possess, which makes them attractive destinations in the first place. Protecting features in the landscape that define the character of these settlements and preventing future changes that would be incompatible with it will be crucial for the environmental, social, and economic sustainability of these ‘sea change’ settlements. Once the distinctive character of these places is lost, it is nearly impossible to recapture. This paper reviews the findings of a suite of studies previously undertaken by the author that explored the perceptions of residents in ten ‘sea change’ settlements, nine in Australia and one in Thailand, regarding how they perceived the character of their towns and what features they felt were compatible or incompatible with that character. In comparing the findings from these studies, a clear pattern emerged in that similar types of landscape features were consistently identified as supporting or detracting from the character of these towns. This allowed a typology of features salient to the character of these types of ‘sea change settlements’ to be formulated, providing insights into this intangible yet highly valuable resource of place character within the context of these types of settlements and establishing a basis for further research in other similar tourism-intensive coastal settlements. Full article
(This article belongs to the Special Issue Tourism Industry Recovery after COVID-19)
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