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Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (31 August 2021) | Viewed by 17287

Special Issue Editor

Dr. Jongsik Yu

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Guest Editor
College of Business Division of Tourism and Hotel Management, Cheongju University, 298 Daeseong-ro, Cheongwon-gu, Cheongju-si, Chungcheongbuk-do, 28503, South Korea
Interests: green marketing; consumer behavior; sustainable tourism; hotel/restaurant marketing; destination marketing

Special Issue Information

Dear Colleagues,

Green marketing and sustainable tourism are closely related to environmentally-friendly products and services. The significance of these factors may provide environmental value to companies, brands, and tourist destinations. The goal of this Special Issue is to expand the existing literature on the environmental values of companies, brands, tourist destinations, products, and services. In addition, this issue will provide insights into the formation of environmental values through green marketing and sustainable tourism. This Special Issue covers consumer intentions and behaviors across tourist and hospitality industries concerning the aforementioned factors. In particular, this Special Issue welcomes research on theories, models, and processes of the formation of consumer environmental values, green marketing, and sustainable tourism. Guest editors strongly recommend a variety of methodologies including, but not limited to, surveys, survey planning, case studies, interviews, big data analysis, and other methodologies, as well as quantitative and qualitative approaches.

Dr. Jongsik Yu
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Green marketing (e.g., hotel, restaurant, airline, cruise, travel agency, resort, convention)
  • Sustainable tourism
  • Processes of consumer decision-making and formation of intention to purchase
  • Formation of a company’s image through green marketing
  • Theory/model development
  • Values of green marketing and sustainable tourism
  • Outcomes of green marketing
  • Sustainability
  • Brand evaluation and loyalty

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Further information on MDPI's Special Issue polices can be found here.

Published Papers (4 papers)

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Research

15 pages, 465 KiB  
Article
Examining Rapport with Local People, International Students’ Roles through Travel Experience and Sustainable Tourism
by Alisa Kazakova, Meerim Karimova and Insin Kim
Sustainability 2021, 13(17), 9952; https://doi.org/10.3390/su13179952 - 4 Sep 2021
Cited by 7 | Viewed by 2930
Abstract
As the educational travel market is growing rapidly, it is fundamental to explore the role of international students in sustainable tourism. By improving the relationship between international students as tourists and local people, travel destinations can be easily recognized globally through promotion by [...] Read more.
As the educational travel market is growing rapidly, it is fundamental to explore the role of international students in sustainable tourism. By improving the relationship between international students as tourists and local people, travel destinations can be easily recognized globally through promotion by international students. The aims of the current study were to identify important attributes of local people in developing rapport with international students during their travel experience and investigate the structural relationships among international students’ rapport with the local people, satisfaction with travel experiences and willingness to share their travel experiences online and offline. Data were collected from 220 international students currently studying in South Korea who have traveled to South Korea for the purpose of being international students. As a result of structural equation modeling (SEM) analysis, among the sub-dimensions of the attributes of local people that international students met, physical attractiveness and displaying positive emotions positively influenced the rapport between international students and local people. On the other hand, helpfulness did not affect the rapport between local residents and international students. In addition, the rapport between local people and international students has positive effects on travel satisfaction and willingness to share travel experiences online and offline. Study findings also found that travel satisfaction has a significant positive impact on the willingness to share travel experiences online and offline. Therefore, theoretical and practical implications of these results are discussed. Full article
(This article belongs to the Special Issue Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations)
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17 pages, 1924 KiB  
Article
Green Marketing Strategies on Online Platforms: A Mixed Approach of Experiment Design and Topic Modeling
by Eunhye Park, Junehee Kwon and Sung-Bum Kim
Sustainability 2021, 13(8), 4494; https://doi.org/10.3390/su13084494 - 17 Apr 2021
Cited by 9 | Viewed by 4268
Abstract
This study aimed to examine the effects of two types of green information conveyed via online platforms and the moderating role of environmental consciousness on customers’ green perceptions, positive attitudes, and behavioral intentions. This study performed a 2 (firm-initiated green information: absent, present) [...] Read more.
This study aimed to examine the effects of two types of green information conveyed via online platforms and the moderating role of environmental consciousness on customers’ green perceptions, positive attitudes, and behavioral intentions. This study performed a 2 (firm-initiated green information: absent, present) × 2 (customer-generated green information: absent, present) experiment. These mixed methods were further implemented by using both open-ended surveys and structured measurements. Open-ended survey answers were analyzed with structural topic modeling to discover customers’ green perceptions. The results highlighted the importance of customer-generated green information to support firm-initiated green marketing, consequently leading to enhanced customer satisfaction and behavioral intentions. Although displaying green information generated by both the company and its customers is effective in enhancing green perceptions, customers may react differently depending on their levels of environmental consciousness. Full article
(This article belongs to the Special Issue Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations)
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16 pages, 555 KiB  
Article
Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being
by Heesup Han, Wei Quan, Linda Heejung Lho and Jongsik Yu
Sustainability 2020, 12(23), 10059; https://doi.org/10.3390/su122310059 - 2 Dec 2020
Cited by 12 | Viewed by 3344
Abstract
This research was an empirical effort to uncover the influence of eco-design of airport buildings on customer approach responses and behaviors. A survey methodology with empirical data analysis was used to attain the research purpose. Our findings revealed that eco-design contributes to enhancing [...] Read more.
This research was an empirical effort to uncover the influence of eco-design of airport buildings on customer approach responses and behaviors. A survey methodology with empirical data analysis was used to attain the research purpose. Our findings revealed that eco-design contributes to enhancing airport reputation and airport customers’ subjective well-being. In addition, eco-design, reputation, and well-being directly/indirectly increase customer approach intentions. Our result also indicated that the association between eco-design and airport reputation is under the significant influence of biospheric value. Moreover, airport reputation and subjective well-being mediated the effect of eco-design on intentions. The comparative importance of airport reputation in determining approach intentions was identified. Overall, the proposed theoretical framework satisfactorily accounted for approach intentions. Given the lack of knowledge about eco-design in the airport literature, this research help boosts airport researchers’ and practitioners’ understanding of the role of eco-design and its criticality in explicating approach formation and behaviors. Full article
(This article belongs to the Special Issue Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations)
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14 pages, 1043 KiB  
Article
Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption
by Heesup Han, Che Chen, Linda Heejung Lho, Hyeran Kim and Jongsik Yu
Sustainability 2020, 12(21), 9144; https://doi.org/10.3390/su12219144 - 3 Nov 2020
Cited by 17 | Viewed by 5661
Abstract
This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach behaviors for green hotels. Previous researches discussed about [...] Read more.
This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach behaviors for green hotels. Previous researches discussed about environmental behavior and consumer behavior. However, customer environmentally responsible approach decision formation and consumption activities are an insufficiently explored topic. This study implemented quantitative research methodological. The findings of this study showed the correlation of research constructs are significant and such relationships contribute to boosting of customer approach behaviors. Sense of obligation to take green actions as a mediator maximized the effect of other research variables on approach behaviors. In addition, a prominent role of the sense of moral obligation to take green actions in determining approach behaviors was uncovered. Perceived environmental CSR played a vital moderating role within the proposed conceptual framework. The outcomes of this research can help hotel operators and academics better comprehend customer pro-environmental decision-making process and behaviors. Full article
(This article belongs to the Special Issue Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations)
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