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Sustainability in the Fashion Industry: Challenges and Opportunities

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 October 2021) | Viewed by 9923

Special Issue Editor


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Guest Editor
School of Fashion, Kent State University, Kent, OH 44240, USA
Interests: fashion industry; collaborative consumption; sustainability; luxury marketing; omnichannel retailing

Special Issue Information

Dear Colleagues,

The fashion industry has been one of the forerunners of unsustainable practices that negatively impact our socioeconomic–ecological systems. Throughout the fashion industry, varying levels of measures have been adopted to enhance the quality of the working environment for the makers and producers, yet violations of ethical codes and malpractices are continuously reported. Whether intentional or unintentional, the consequences of these (mal)practices are catastrophic for the sustainability of fashion ecosystems. Although there is a broad consensus that change is needed, ideas about what these changes should be remain underdeveloped.

This Special Issue seeks innovative contributions from any discipline with the potential to transform the decision-making and standards of any members of the value chain in terms of sustainability in the fashion industry. The challenges and opportunities these contributions could address include: mindful consumerism, value chain management, educational interventions, complex dynamic relationships, governance and regulations, interdependency among stakeholders, hegemony and conflicts, technological advancements in monitoring, inclusivity, ecojustice, and social inequalities.

We encourage contributions that push disciplinary boundaries, integrate different forms of knowledge, demonstrate innovative use and representation of evidence, explore the potential of technical innovations, or challenge the problematic status quo. Authors are expected to examine the impacts of their submissions on current sustainability governance policy and practice, including but not restricted to the United Nations Sustainable Development Goals.

Prof. Jihyun Kim-Vick
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • mindfulness
  • attitudinal changes
  • transparency
  • behavioral interventions
  • fashion hegemony
  • multiple stakeholders
  • conscious capitalism
  • social inequality

Published Papers (1 paper)

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Research

24 pages, 1870 KiB  
Article
Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers
by Nornajihah Nadia Hasbullah, Zuraidah Sulaiman, Adaviah Mas’od and Hanis Syuhada Ahmad Sugiran
Sustainability 2022, 14(4), 1945; https://doi.org/10.3390/su14041945 - 9 Feb 2022
Cited by 26 | Viewed by 9275
Abstract
The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour [...] Read more.
The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation’s efforts to promote sustainable consumption in Malaysia, a study was conducted to determine the motivating factors that influence consumers’ purchase intentions for sustainable apparel. The moderating effect of fashion consciousness on the outcome was also examined. An extended model of the Motivation-Opportunity-Ability (MOA) Theory and Self-Determination Theory (SDT) was developed and tested using 324 responses collected from the Malaysian millennial generation in six major urban locations. The results of the structural equation modelling analysis indicated that the elements of motivation, opportunity, and ability were all positively linked with the sustainable apparel purchase intention. Fashion consciousness had a moderating effect on the relationships between the three drivers (motivation, opportunity, and ability) and purchase intention. The research findings provide valuable insights for businesses to formulate a sustainable and unified business model that incorporates environmental, social, and consumer considerations into core business practices. These insights would also help designers to advance the development of sustainable products as an area of innovation and support policymakers in achieving the UN’s 17 Sustainable Development Goals (SDGs). Full article
(This article belongs to the Special Issue Sustainability in the Fashion Industry: Challenges and Opportunities)
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