Sustainable Technologies for Businesses and Marketers in the Era of Digital Innovation
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".
Deadline for manuscript submissions: closed (31 May 2023) | Viewed by 2550
Special Issue Editors
Interests: quantitative methods; consumer behavior; consumer psychology
Special Issues, Collections and Topics in MDPI journals
Interests: marketing; food production; business administration; consumer behavior; advertising; statistical analysis; marketing management; project management; strategic management; business intelligence
Special Issue Information
Dear Colleagues,
The digitization of corporate approaches has changed the way companies create, develop, distribute, and promote their products and services. This process includes the definition of firms’ objectives, strategies, and tactics with the aim of maximizing the benefits deriving from the use of digital technologies. Commonly, digital technologies are deemed to be synonymous with sustainability; however, some of them (such as blockchain technologies) require a large amount of energy to operate. In the current economic situation, increasing energy prices, on the one hand, could compromise a successful net-zero transition and, on the other hand, could stimulate the implementation of different sustainable paths. Therefore, the definition of digital strategies requires the consideration of sustainability as a strategic factor. This Special Issue embodies the varied research analysing sustainable business digital strategies based on new sustainable technologies. Therefore, we aim to collect theoretical and empirical evidence covering a wide range of multidisciplinary aspects related to these aspects. In particular, research areas may include (but are not limited to) the following:
- Sustainable digital strategies based on new technologies;
- New sustainable technologies as tool for marketers;
- Public policies and legal aspects of sustainable new technologies and strategies;
- Innovative digital business models to solve social, environmental, and economic issues;
- Impact of innovative technologies and digital tools on social value creation;
- Digital innovative technologies that promote sustainable development:
- Impact of innovative technologies or digital transformation on sustainability performance;
- Roles of innovative technologies on consumers’ sustainable consumption and firms’ production.
We look forward to receiving your contributions.
Dr. Luigi Piper
Dr. Maria Irene Prete
Dr. Lucrezia Maria De Cosmo
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable technologies
- digital marketing
- digital technologies
- digital innovation
- business strategies
