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Sustainability
Special Issues
Sustainable Consumer Behavior, Decision-Making, and Sustainability of Businesses
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Sustainable Consumer Behavior, Decision-Making, and Sustainability of Businesses

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: closed (31 August 2022) | Viewed by 2640

Special Issue Editors

Prof. Dr. Gwo-Hshiung Tzeng

E-Mail Website
Guest Editor
College of Public Affairs, National Taipei University, New Taipei City 23741, Taiwan
Interests: technological management; energy; environment; transportation systems/investment; logistics; location selection; urban planning; tourism; electronic commerce; global supply chains
Special Issues, Collections and Topics in MDPI journals
Dr. Ching Ching Fang

E-Mail Website
Guest Editor
Department of International Business Administration, Chinese Culture University, Taipei 11114, Taiwan
Interests: consumer behavior; management decision-making; marketing strategic development; hospitality management
Dr. Sun-Weng Huang

E-Mail Website
Guest Editor
Department of Marketing and Logistics, China University of Technology, New Taipei City 116, Taiwan
Interests: applications and innovations of diverse hybrid multiple criteria-decision-making (MCDM) methods; fuzzy decision-making; group decision making
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The stages of consumer decision processes are varied and diverse. Particularly, due to the COVID-19 pandemic, because of considerations of social distances and avoidance of physical contacts, the consumers change their consumption patterns tremendously, relating to the transformation of consumer behavior is massive; and this trend has been well noticed. Nevertheless, doubtless, comprehensions of customer decision making process are significantly correlated with the maintenance of competitiveness for businesses. Thus, scrutinizing how consumers make decisions has immense attentions academically and practically. Additionally, with the increasing awareness of “sustainability”, numerous of practitioners and academics tend to develop their strategies or conduct their research with the concept of sustainability-oriented. Particularly, the issue of “sustainable consumer behavior” has been raised by researchers.

Certainly, maintaining the sustainable consumer behavior the further recognition of consumer decision should be crucial but intricate. This Special Issue of Sustainability aims to address issues related to the sustainable consumer behavior, decision making, and sustainability of businesses in diverse fields. Thus, academics and researchers whose field of study is sustainable consumer behavior, consumer decision making, sustainability of businesses from the perspective of consumption, or reinforcement of consumer’s purchasing power in the post-COVID-19 era are enthusiastically invited to present their latest research in this Special Issue. 

Prof. Dr. Gwo-Hshiung Tzeng
Dr. Ching Ching Fang
Dr. Sun-Weng Huang
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable consumer behavior
  • consumer decision making
  • sustainable marketing strategies
  • sustainable decision-making
  • development of sustainability models
  • consumer awareness and sustainability
  • consumer behavior in the post-COVID-19 era
  • sustainability of businesses

Published Papers (1 paper)

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Research

17 pages, 1082 KiB  
Article
Crisis Management for Sustainable Corporate Value: Finding a Construal Fit between Social Distance, Crisis Response, and Crisis Severity
by Hyun Jee Oh, Jeesun Kim and Chang-Dae Ham
Sustainability 2022, 14(16), 10244; https://doi.org/10.3390/su141610244 - 17 Aug 2022
Viewed by 1873
Abstract
Despite growing research on public attributions of crisis responsibility, little is known about the role of perceived social distance to organizations in conjunction with crisis severity and crisis response strategies. Applying construal level theory (CLT) to the crisis communication context, we examined the [...] Read more.
Despite growing research on public attributions of crisis responsibility, little is known about the role of perceived social distance to organizations in conjunction with crisis severity and crisis response strategies. Applying construal level theory (CLT) to the crisis communication context, we examined the role of the construal fit between social distance, crisis severity, and crisis response strategy in determining crisis responsibility, negative word-of-mouth (WOM) intentions, and anger. A two (social distance to a crisis: close vs. distant) × two (crisis response strategy: defensive vs. accommodating) × two (crisis severity: low vs. high) between-subjects experiment revealed two interaction effects: (1) the interaction effect of social distance and crisis response strategy on anger and negative WOM and (2) the interaction effect of social distance and crisis severity on negative WOM. No interaction effects emerged with respect to crisis responsibility. We discuss the theoretical contribution of this study’s results—namely, how social distance to a crisis impacts public reactions to crisis response strategies. We also outline the practical implications for achieving a better construal fit between social distance and crisis response strategy for effective crisis communication, which may serve as an opportunity for sustainable corporate management. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior, Decision-Making, and Sustainability of Businesses)
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