The Moderating Role of Entrepreneurial Narrative in the Impact of Environmental Regulation on Migrant Workers’ Entrepreneurial Legitimacy from a Green Entrepreneurship Perspective

Globally, environmental regulatory pressures are mounting, eliciting concern for their effects on migrant workers who return home to found businesses. These entrepreneurial migrants contribute to rural economic growth and urbanization, yet concurrently confront the challenge of stringent environmental rules. The study aims to dissect the environmental regulatory pressure’s influence on the legitimacy of these entrepreneurial migrants and the underlying mechanisms. It further investigates the role of a green entrepreneurial orientation as a mediator and the moderating influence of entrepreneurial narratives on this relationship. Utilizing quantitative research methodologies, the analysis is grounded in extensive, firsthand data from an empirical study of migrant entrepreneurs. The findings corroborate a direct link between environmental regulatory pressure and the legitimacy of migrant entrepreneurs while highlighting the mitigating impact of green orientation and the moderating role of narratives. Specifically, environmental regulatory pressure significantly enhances the legitimacy of migrant entrepreneurs. Green entrepreneurial orientation buffers this impact, while entrepreneurial narratives moderate the relationship. This research offers a novel theoretical framework for comprehending the legitimacy dynamics of migrant entrepreneurs amidst environmental regulation and provides actionable guidance for these entrepreneurs to pursue green entrepreneurship in compliance with regulatory demands.