4.4.1. Adjustment Effect Test
Following our prior examination of NQP’s impact and operational processes on collaborative performance in the Global Supply Chain (GSC), we proceed to assess the moderating influence of enterprise supply chain digitalization. In this section, we further investigate the extent to which digitalization in an enterprise’s supply chain affects the relationship between NQP and GSC collaboration.
Enterprises’ pursuit of NQP is closely related to innovation and development. In effect, the present era, represented by a new wave of scientific and technological revolution alongside industrial transformation, highlights digital technology iteration as a crucial driver for achieving technological innovation. This digital advancement ensures improvements in enterprises’ NQP. Enterprise supply chain digitalization, accordingly, prioritizes the implementation of digital tools, optimized technologies, and robust cooperation alongside information exchange among stakeholders. Such digitalization enhances operational and managerial effectiveness, cultivating the progression of NQP and, therefore, positively affecting GSC cooperation. The digitization enhances information flow efficiency and diminishes transaction costs, thereby fundamentally transforming enterprise operations and production processes. By optimizing data-driven communication channels both internally and externally, this technological shift elevates the precision and speed of information exchange while mitigating transmission delays. Concurrently, it reduces operational ambiguities by establishing more reliable decision-making frameworks through improved data accessibility and analytical capabilities. These systemic improvements collectively streamline business workflows, enhance cross-functional coordination, and strengthen organizational responsiveness to market dynamics [
12].
Table 9 confirms our hypothesis. To quantify supply chain digitalization, and in accordance with Zhang Sushan et al. (2021) [
9], a virtual variable was employed. This variable assigns a value of 1 to enterprises recognized as pilot enterprises in supply chain innovation and application, and 0 otherwise. The findings presented in column (2) of
Table 9 indicate a significantly positive coefficient (
p < 0.01) for the interaction term (SEGSC × Treat) between enterprise GSC collaboration and supply chain digitalization. This result offers empirical support for Hypothesis H2, confirming that enterprise supply chain digitalization strengthens the positive relationship between NQP and GSC collaboration.
4.4.2. Heterogeneity Analysis
This study presents in
Table 10 the differences in the effect of NQP on SEGSC across enterprises with different property rights and industry attributes.
- (1)
Differences in enterprise property rights
Differences in enterprise property rights are expected to affect their respective business objectives and business models. China’s state-owned enterprises (SOEs) and non-SOEs differ fundamentally in governance, resources, and behavior. SOEs, government-owned and controlled, prioritize policy goals (e.g., social stability, strategic sectors) with access to subsidized financing and regulatory privileges. Non-SOEs, driven by market competition, focus on profitability and innovation—producing over 70% of patented technologies—but face financing constraints and regulatory risks. SOEs exhibit risk-averse decision-making under political–economic dual mandates, while non-SOEs adopt flexible strategies despite market uncertainties. State-owned enterprises (SOEs) exhibit institutional isomorphic pressures stemming from governmental regulatory compliance mandates, manifesting in GSC collaboration practices that primarily serve political legitimacy objectives through normative policy alignment. Conversely, non-state-owned enterprises (NSOEs) operate within competitive market logics necessitated by multi-stakeholder accountability, wherein GSC collaboration implementation reflects a strategic calibration between operational efficiency optimization and reputational capital accumulation, consistent with resource dependence theory postulates. Thus, varying property rights structures result in distinct business strategies and objectives. Simultaneously, government subsidies can produce asymmetric effects on green innovation, potentially influencing research outcomes. For this heterogeneity analysis, we categorized enterprises into SOE (SOE) (SOE = 1) and non-SOE (NSOE) (SOE = 0). Analysis of columns (1) and (2) within
Table 10 reveals that SEGSC coefficients are significantly positive at the 1% level for both SOE and NSOE categories. These significantly positive coefficients at the 1% level across both property rights classifications indicate a correlation between increased NQP and enhanced GSC collaboration. However, a notable observation is the greater absolute value of the SEGSC coefficient specifically in the non-state-owned enterprise sample. This observation implies that the positive influence of NQP on GSC collaborative performance is more significant in NSOEs.
First and foremost, SOE, aligning closely with national directives, bear greater national policy responsibilities. This alignment facilitates a smoother adoption of relevant scientific and technological advancements. In effect, the implementation of NQP concepts tends to occur earlier in SOE. In addition, governmental policies and measures aimed at enhancing NQP to promote GSC coordination are often more standardized for SOE compared to their non-state-owned counterparts, where national guidance is less direct. Facing greater limitations in resources and challenges in investment and financing, NSOE must overcome greater challenges to cultivate their NQP development. Meanwhile, NSOE exhibit a stronger urgency to drive innovation, aiming to leverage advancements and improved green practices to enhance their public image. Secondly, state-owned enterprise supply chains generally exhibit a higher level of cooperation, whereas supply chain coordination in NSOE necessitates continuous engagement between the enterprises themselves, suppliers, and consumers. Improvements in supply chain coordination for SOE are frequently propelled by the state, while NSOE depend more on advancements in NQP to achieve similar supply chain synergy. Therefore, the effect of NQP on GSC collaborative performance is observed to be weaker in SOE when compared to NSOE.
- (2)
Industry attribute difference
Industry nature may moderate the effect of NQP on GSC collaborative performance, as enterprises in different industries operate with varying business foci and models. To test how industry characteristics affect our findings, we evaluated two dimensions: high-tech industry classification and heavy polluting industry designation.
① Technical differences
High-tech industries, particularly those operating in emerging sectors such as renewable energy and semiconductor manufacturing, demonstrate superior adaptability within the technology-organization-environment (TOE) framework. This enables these industries to rapidly assimilate emerging technological innovations, including artificial intelligence (AI) and Internet of Things (IoT) systems. Conversely, non-high-tech industries face substantial barriers to green transformation, including prohibitive technology conversion costs and critical shortages of technical expertise. These non-high-tech industries consequently adopt a more gradualist approach to GSC management, relying on incremental process optimizations rather than disruptive technological implementations. Their environmental strategies typically emphasize evolutionary improvements in existing operational parameters rather than the systematically coordinated approach enabled by advanced digital infrastructure in technology-intensive sectors.
Drawing upon the methodology of current research, coupled with the 2012 industry classification standards issued by the China Securities Regulatory Commission and the “High-tech Fields Supported by the State” directive, a binary classification system was established. Enterprises identified as belonging to high-tech industries were assigned a value of 1 under this system, while all others received a value of 0. Analysis of the data presented in columns (3) and (4) of
Table 10 reveals that the Npro coefficient exhibits a significant positive correlation at the 5% level for both high-tech and non-high-tech enterprise groups. This suggests that industry technological differences do not negate the positive effect of NQP on GSC collaborative performance. However, it is worth noting that the absolute value of the Npro coefficient is larger for high-tech enterprises. This observation implies a more significant effect of NQP on GSC collaboration in high-tech industries.
This is due to the fact that high-tech industries are defined by a greater intensity of knowledge and technology compared to non-high-tech sectors, affording them advantages in digital technology application. Simultaneously, the high-tech industry is characterized by higher risks and volatility due to various factors, including technological innovation, short product life cycles, rapid delivery lead times, frequent changes in demand for high-quality yet affordable products, as well as complexity and uncertainty [
13]. The development of NQP, strengthened by robust enterprise digital systems, can maximize its synergistic effect on supply chain performance. Therefore, NQP levels in high-tech enterprises demonstrate a strong synergistic influence on GSCs; however, non-high-tech enterprises often lag behind in technology, talent acquisition, and innovation capacity, rendering technological breakthroughs more challenging. Therefore, the development of NQP exerts a comparatively weaker influence on GSC collaborative performance in non-high-tech industries.
② Environmental sensitivity difference
The environmental sensitivity of an enterprise’s industry is a factor that affects their environmental performance and governance practices. Heavily polluting industries, such as chemical production and steel manufacturing, face stringent environmental regulatory pressures, including mandatory participation in carbon emissions trading schemes. Their engagement in green supply chain (GSC) collaboration is primarily compliance-driven, reflecting an existential imperative to adopt transition technologies to meet regulatory thresholds and avoid operational penalties. This reactive adaptation contrasts sharply with non-polluting industries, which approach GSC collaboration through a proactive strategic orientation. These industries prioritize voluntary sustainability initiatives aligned with long-term competitive positioning, leveraging green practices as a means of enhancing brand equity and preempting future regulatory shifts. In addition, the pace and magnitude of NQP’s development vary across industries with differing environmental sensitivities. Similarly, the priorities for GSC collaborative development differ across these industries. Accordingly, the extent to which NQP enhances GSC collaboration performance differs based on industry environmental sensitivity. To categorize enterprises based on their pollution levels, we adopted the methodology of Li Jinglin (2021) [
14]. This categorization differentiated between heavy polluting and non-heavy polluting industries. Our classification was informed by the 2012 Guidance on Industry Classification of Listed Companies, revised by the China Securities Regulatory Commission, in conjunction with the Classified Management List of Environmental Protection Verification Industries of Listed Companies, issued by the Ministry of Environmental Protection. Then, we investigated whether the impact of NQP on GSC collaborative performance exhibited variations depending on the environmental sensitivity of the enterprise. The outcomes of these tests are presented in columns (5) and (6) of
Table 10. In the sample of heavy polluting industries, the Npro coefficient demonstrated non-significance. Conversely, a significant and positive coefficient at the 1% level was observed for enterprises categorized in non-heavy polluting industries. These results indicate that the positive effect of NQP on GSC collaborative performance is less influencing for enterprises in heavy polluting industries when contrasted with those in non-heavy polluting sectors.
This observation can be attributed to the greater public, governmental, and stakeholder scrutiny directed toward the GSCs of enterprises in heavily polluting industries. Public attention and related factors exert a stronger influence on these enterprises’ focus on GSC, leading to greater improvements driven by external pressures and higher compliance demands. Therefore, NQP development has a comparatively reduced effect on GSC collaborative performance in heavily polluting industries; whereas, in non-heavy polluting industries, NQP exerts a more pronounced influence on improving GSC collaborative performance. Improvements in NQP drive these enterprises to prioritize innovation and collaboration, thereby cultivating digital technology advancements and green development and resulting in a more significant effect on GSC collaborative performance. Therefore, the positive effect of NQP on GSC collaboration is more significant for enterprises in non-heavy polluting industries compared to their counterparts in polluting industries.