- Article
Are Consumers Willing to Pay More for Sustainable Products? A Study of Eco-Labeled Tuna Steak
- Guzhen Zhou,
- Wuyang Hu and
- Wenchao Huang
A high demand for seafood leads to overfishing, harms the long-term health of seafood stocks, and threatens environmental sustainability in oceans. Sustainability certification is one of the major sustainability movements and is known as eco-labeling...

