1. Introduction
International entrepreneurial-oriented enterprise is an innovative, proactive, and adventurous behavior that is not limited by national boundaries and aims to create organizational value [
1]. Enterprise internationalization is a crucial method of achieving high-quality economic development, and innovation-driven international entrepreneurial-oriented enterprises can critically enable enterprises to achieve sustainable development. The research object of the international entrepreneurial-oriented enterprise includes international business and entrepreneurial activities of born global companies, international start-ups, and established companies [
2]. Enterprises with a higher degree of internationalization can obtain higher investment returns and competitive advantages through economies of scale. The resource dependence theory holds that all the resources of an enterprise are limited and that the limited resources should be rationally allocated. International entrepreneurial-oriented enterprises should solve the difficulties occasioned by the shortcomings of the “outsider disadvantage”, “new entrant disadvantage”, and “small scale disadvantage” [
3]. How to choose the innovation strategy as a method of obtaining core competitiveness under the condition of limited resources and capabilities is the key problem for international entrepreneurial-oriented enterprises; this calls for making trade-offs with systematic thinking [
4].
Researchers have discovered that both exploratory innovation and exploitative innovation contribute to the growth of multinational start-ups. Specifically, through exploratory innovation, enterprises can continuously acquire new knowledge, master new skills, create new development opportunities, more effectively adapt to the changes in the international market, and, thus, enhance the success rate of international entrepreneurial-oriented enterprises [
5,
6,
7]. However, new international ventures are subjected to more financial strain, worse corporate stability, and higher business risks when conducting exploratory innovation activities. The degree of product innovation and return on investment achieved by exploitative innovation activities are lower than those achieved through exploratory innovation; however, the stability of exploitative innovation is higher, and the capital requirements for international entrepreneurial-oriented enterprises are smaller. Generally, both exploratory innovation and exploitative innovation can effectively enhance the performance of international entrepreneurial-oriented enterprises and enhance their competitive advantages. However, due to the diverse internal and external contexts, scholars have placed an emphasis on discussing which innovation strategy to use in particular situations [
4]. Recently, scholars have begun to realize that the excessive utilization of exploratory innovation or exploitative innovation can easily lead enterprises into an innovation failure trap or capability trap. In order to better capitalize on the benefits of innovation strategy in global entrepreneurial firms, they started to systematically analyze how to integrate exploratory innovation and exploitative innovation inside a research framework.
Duncan (1976) [
8] introduced the “ambidextrous innovation” concept [
9]. According to different logical mechanisms of interaction between exploratory innovation and exploitative innovation, it can be further divided into ambidextrous balanced innovation and ambidextrous combined innovation [
10,
11]. Ambidextrous balanced innovation refers to the comprehensive utilization of a coordination mechanism to maintain a relatively consistent balance between exploratory innovation and exploitative innovation. In the aforementioned process, exploratory innovation and exploitative innovation are regarded as two ends of a continuum, which compete for organizational resources and development; thus, enterprises should comprehensively utilize the coordination mechanism. If the difference between exploratory innovation and exploitative innovation in input and output is small, the enterprise exhibits a satisfactory ambidextrous balance. Ambidextrous combined innovation refers to the combination of exploratory innovation and exploitative innovation in the execution degree. Ambidextrous combined innovation regards exploratory innovation and exploitative innovation as a complementary relation, and these two innovation typologies can support each other in the research and development process and promote the growth of international entrepreneurial-oriented enterprises. A higher degree of exploitative innovation can support international new ventures to conduct exploratory innovation as a method of developing novel technologies, markets, and products [
10]. Similarly, more optimal exploratory innovation can strengthen its exploitative innovation in complementary fields. If the combination of exploratory innovation and exploitative innovation is large, it means that the enterprise exhibits a more optimal degree of ambidextrous integration.
It is worth noting that although ambidextrous innovation can promote the growth of entrepreneurial entrepreneurial-oriented enterprises, there are some differences in the specific effects [
12]; the influencing mechanism of its relevant action path and influence mechanism has not been comprehensively opened, and the preference of innovation strategies under different scenarios should still be clarified by empirical methods. Industry heterogeneity is a key factor affecting the growth of international entrepreneurial-oriented enterprises. Different industries are subjected to different industry cycles, fierce market competition, and high-speed technological evolution, which inevitably creates a scenario in which international entrepreneurial-oriented enterprises exhibit different sensitivity levels when subjected to different innovation strategies and different innovation incentive effects [
13]. Scholars have analyzed the selection pertaining to innovation strategies of international innovative enterprises in sectors such as the paper industry [
14], biomedicine [
15], and catering industry [
16], and they have conducted an increasing number of studies based on the industry perspective. However, the following question remains unanswered: how does industry heterogeneity affect the innovation strategy selection of international entrepreneurial-oriented enterprises? In addition, current studies on how the aforementioned enterprises affect innovation strategy selection based on industry heterogeneity mostly focus on qualitative analysis, and most studies focus on a single feature. Thus, systematic and quantitative empirical research is lacking.
This study weighs the differences between the international scenario and the local scenario, selects the key industry heterogeneity as the moderating effect, and uses ICT industry data to construct a fixed effect model that affects the ambidextrous balanced innovation and ambidextrous combined innovation of international entrepreneurial-oriented enterprises. This study selected the ICT industry because it is a typical high-innovation, high-growth enterprise with very active innovation behavior, which provides a good realistic basis for the research of innovation strategy [
17]. In addition, the ICT industry covers a variety of industries such as ICT manufacturing, ICT services, and ICT trade, which meets the need for industry diversity when classifying industry heterogeneity.
We hope to systematically sort out and empirically test the mechanism of two kinds of ambidextrous innovation affecting the growth of international entrepreneurial-oriented enterprises. At the same time, they attempt to clarify how enterprises in different industries choose innovation strategies according to industry characteristics, which will provide corresponding opinions on the innovation strategy selection of international entrepreneurial enterprises and the formulation of targeted innovation policies.
5. Discussion
Innovation drives the development of international entrepreneurial-oriented enterprises, and international entrepreneurial-oriented enterprises subjected to fierce market competition and crucial difficulties associated with new entrants should comprehensively match the innovation strategy. This study selects the unbalanced panel data of the Chinese ICT industry from 2010 to 2021 to systematically analyze the impact of ambidextrous balanced innovation and ambidextrous combined innovation on the growth of international start-ups and discusses the moderating role of industry international competitiveness and industry financing dependence. Thus, the following conclusions are offered.
Both ambidextrous balanced innovation and ambidextrous combined innovation can effectively promote the growth of international start-ups, among which ambidextrous combined innovation exerts a more significant promoting effect. Hypothesis 1a and Hypothesis 1b have been verified, which is consistent with the research conclusions offered by Wu et al. (2019) [
26] and Xiao (2023) [
27]. Ambidextrous balanced innovation enables Chinese international entrepreneurial-oriented enterprises to systematically coordinate the allocation of innovation resources between exploratory innovation and exploitative innovation, perform exploratory innovation and exploitative innovation activities in a relatively balanced manner, facilitate the incentive effect of the two innovation strategies on the growth of international entrepreneurial-oriented enterprises, and prevent the scenario in which international entrepreneurial-oriented enterprises are subjected to the innovation trap or capability trap due to innovation imbalance. Ambidextrous combined innovation enables exploratory innovation and exploitative innovation to complement each other and grow together. A higher degree of exploitative innovation can support international entrepreneurial-oriented enterprises to perform exploratory innovation; thus, they can develop novel technologies, markets, and products [
10]. Similarly, a more optimal exploratory innovation can strengthen its exploitative innovation in complementary fields. By contrast, ambidextrous combined innovation exerts a more apparent incentive effect on international start-ups than ambidextrous balanced innovation, which may be rationalized as follows: ambidextrous combined innovation requires international enterprises to effect a timely switch between exploratory innovation and exploitative innovation according to the internal and external environment, which can enable international start-ups to implement innovation strategies that are more suitable for their development.
Because industry international competitiveness moderates the incentive effect of ambidextrous balanced innovation on the growth of international start-ups, Hypothesis 2a is verified. The international entrepreneurial-oriented enterprises operating in the strong international competitiveness industry should consider the market’s stability, the development of customers, and the development of new competitive advantages. Exploratory innovation and exploitative innovation are both crucial for companies with strong international competitiveness in the industry, and enterprises should control the proportion of the two factors. For the international entrepreneurial-oriented enterprises in the weak international competitive industries, the effect of adopting the ambidextrous balanced innovation strategy on the growth of the international entrepreneurial-oriented enterprises is lower than that in the strong international competitive industries.
The degree of industry financing dependence negatively moderates the incentive effect of ambidextrous balanced innovation on the growth of international start-ups. The higher the dependence on the industry’s external financing, the weaker the dependence on the growth of international entrepreneurial-oriented enterprises by adopting ambidextrous balanced innovation. This observation may be rationalized as follows: when the capital of international entrepreneurial-oriented enterprises is relatively scarce, enterprises focus on the common development of their own exploratory innovation and exploitative innovation to avoid being subjected to the innovation trap or capability trap, and the effectiveness of ambidextrous balanced innovation has been comprehensively developed in the early stage. Through external financing dependence, international entrepreneurial-oriented enterprises have obtained a certain amount of capital inflow. Ambidextrous balanced innovation focuses more on the balance between exploratory innovation and exploitative innovation, which can maintain the steady development of international entrepreneurial-oriented enterprises. However, when new international ventures exhibit sufficient cash flow, they can achieve the synergy between exploratory innovation and exploitative innovation. The incentive effect of ambidextrous balanced innovation on the growth of international entrepreneurial-oriented enterprises is weakened; therefore, the industry financing dependence negatively moderates the relationship between ambidextrous balanced innovation and the growth of international entrepreneurial-oriented enterprises.
In addition, H2b and H3b have drawn non-significant conclusions, with no significant moderating effect on the growth of ambidextrous combined innovation and international entrepreneurial-oriented enterprise growth. In the case of changes in the various industry characteristics, ambidextrous combined innovation can maintain a good promotion of the growth of international entrepreneurial-oriented enterprises. This may be because the ICT industry is a typical technology-intensive enterprise with high innovation and high growth characteristics, and innovation is a key driver for the development of international entrepreneurial-oriented enterprises in this industry. In the ICT industry, enterprise innovation activities are intensive and the demand for innovation activities is high [
17]. Both exploratory innovation and exploitative innovation activities can play an important role in promoting the growth of international entrepreneurial enterprises. This has led to differences in industry characteristics, with the ICT industry still maintaining a high demand for innovative activities, as well as a high sensitivity and high return on innovative R&D investment.
6. Conclusions and Suggestions
6.1. Theoretical Implications
This study weighs the differences between the international environment and the local scenario, selects the key industry heterogeneity as the moderating effect, and uses systems thinking to consider the strategy choice of ambidextrous balanced innovation and ambidextrous combined innovation. Herein, the study makes some key theoretical contributions to the innovation and international enterprise literature. First, this paper reviews the existing literature and deepens the understanding of ambidextrous balanced innovation and ambidextrous combined innovation. At present, most of the empirical studies on duality have adopted the cross-sectional research method based on questionnaires, and most of them have described the simple balance relationship between exploratory innovation and exploitative innovation [
20,
21], without involving the more complex and dynamic dimensions and mechanism of strategic duality. This study has promoted the deepening of the research on ambidextrous innovation through the test of panel data. Meanwhile, this study revises the measurement methods of ambidextrous balanced innovation and ambidextrous combined innovation based on the research of Wang et al. (2015) [
24] and introduces a novel concept of the measurement methods of ambidextrous balanced innovation and ambidextrous combined innovation. Second, although the environment in which international start-ups and local enterprises operate is quite different [
1,
2], there are still few targeted studies on the innovation strategy choice of international start-ups. Based on the characteristics of international entrepreneurial-oriented enterprises, this study discusses the influence mechanism of ambidextrous balanced innovation and ambidextrous combined innovation on the growth of international entrepreneurial-oriented enterprises and expands the theoretical research on innovation strategy choice of enterprises. Third, previous studies mostly explored the selection of innovation strategies for international start-ups from the perspective of causal mechanisms [
10] and human resources [
24]. This paper considers that industry characteristics are key factors affecting the formulation of corporate strategies and analyzes the ambidextrous innovation strategy choice of international entrepreneurial-oriented enterprises from the industry heterogeneity perspective. This research clarifies the internal logic among industry heterogeneity, international entrepreneurial-oriented enterprises, and innovation strategy selection. And we expand the boundary and universality of international entrepreneurial research from the aforementioned perspective.
6.2. Practical Implications
This study offers management implications and policy proposals on Chinese international entrepreneurial-oriented enterprises governance through theoretical analysis and empirical research in the international entrepreneurship field, providing novel concepts for enhancing Chinese international entrepreneurship governance. Ambidextrous innovation can effectively enhance the performance of international entrepreneurship and international entrepreneurship should pay attention to innovation input, in order to give full play to the incentive role of innovation in the growth of enterprises. International entrepreneurship can no longer choose only exploratory innovation or exploitative innovation strategy but must weigh the two innovation strategies according to their own industry heterogeneity and react appropriately to international scenario change. In this way, international entrepreneurial-oriented enterprises can forbid falling into the failure trap or capability trap.
Another practical implication concerns policy proposals in our findings. Both ambidextrous balanced innovation and ambidextrous combined innovation promote the growth of international start-ups, and policymakers should put more effort into settling regulations to push organizations toward innovation. Industry heterogeneity is an essential factor affecting the choice of innovation strategy for international entrepreneurship. Policymakers must consider the characteristics of the industry to formulate an innovation incentive policy, which will play a better role in policy incentives.
6.3. Limitations and Future Studies
There are still some limitations to this article. First, using panel data to measure ambidextrous innovation is more objective and dynamic, but this inevitably has some limitations. Exploratory innovation is highly subversive and difficult to produce. Compared with exploitative innovation, exploratory innovation obtains fewer patent outputs. The utilization of the patent data to measure exploratory innovation and exploitative innovation may induce a scenario in which the overall measurement quantity of exploratory innovation becomes smaller than that of exploitative innovation, which may occasion a bias in the measurement of ambidextrous balanced innovation and ambidextrous combined innovation. In subsequent studies, the measurement methods of ambidextrous balanced innovation and ambidextrous combined innovation can be further discussed and corrected, thereby enhancing the research credibility of ambidextrous balanced innovation and that of the ambidextrous combined innovation of international entrepreneurial-oriented enterprises. Second, in addition to the moderating effect of industry heterogeneity, there are still many moderating variables that can affect the selection of international entrepreneurial-oriented enterprise growth and innovation strategies. Therefore, the research scope can be expanded, and the moderating effect of aspects such as organizational structure, property rights heterogeneity, and cultural distance on the innovation strategy selection of international entrepreneurial-oriented enterprises can be further explored to enrich the research.