Advances in Horticultural Economics, Policy, Business Management and Marketing
A special issue of Horticulturae (ISSN 2311-7524). This special issue belongs to the section "Horticultural Economics, Policy, Business Management and Marketing".
Deadline for manuscript submissions: closed (15 June 2023) | Viewed by 11891
Special Issue Editor
Interests: integrated marketing communication in horticultural business; including consumer purchase behavior; the application of digital media in the marketing communication; and brand management
Special Issue Information
Dear Colleagues,
Horticulture is a science that combines production, marketing, business management, and social security. It contributes to multiple functions for people, including providing food for people to fight hunger, beautifying people’s living environment, and creating employment for people, which is important for the security of human society. However, there are severe crises related to the development of horticulture. For example, climate change has limited the amount of natural resources available for production and made production capacity more unpredictable for growers. This may increase production costs for growers in horticulture. Furthermore, the occurrence of COVID-19 brings additional crises to the horticulture industry, including the decrease in consumer demand, the shortage of labor, and the breakage of the supply chain. All those impose a negative chain effect on the horticultural industry, including production, supply chain operation, and marketing development.
The present Special Issue aims to gather outstanding cross-disciplinary research focusing on the development and/or innovation of economics, policy, business management and marketing in the contemporary horticulture industry in order to provide extremely valuable information to industry participants to strengthen their authority to face the crises in the field.
Dr. Li-Chun Huang
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Horticulturae is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- consumer behavior
- consumer communication
- economic/market development
- horticultural business management
- supply chain management
- policy making
- business model innovation
- crisis/risk management