Artificial Intelligence-Generated Content (AIGC) in Electronic Commerce: Innovations, Applications and Implications

Dear Colleagues,

The emergence of artificial intelligence-generated content (AIGC) has brought transformative changes to electronic commerce. By automating the generation of a range of content—such as product descriptions, personalized recommendations, and virtual interactions—AIGC is reshaping how businesses operate and how consumers make decisions. However, its adoption raises critical questions around ethics, privacy, misinformation, and cultural dynamics.

This Special Issue aims to explore the impact of AIGC in electronic commerce by addressing its technological, behavioral, and societal implications. We seek to foster interdisciplinary research that connects the technology with business innovation while providing actionable insights for industry practitioners and policymakers.

This Special Issue aims to investigate how AI technologies are revolutionizing electronic commerce processes, including marketing, customer engagement, and business operations; analyze the implications of AI for user behavior, trust, and decision-making in electronic commerce; explore the transformative role of AI in electronic commerce; address challenges such as misinformation, intellectual property, and ethical considerations associated with AI in electronic commerce; and explore the emerging applications of AIGC in immersive technologies, such as AR/VR/MR, within the e-commerce landscape.

We invite the submission of high-quality, original contributions that explore the following themes within the context of electronic commerce and marketing:

1. AIGC-Driven Innovation in E-Commerce:

• Automated content generation for product descriptions, advertising, and customer interactions.
• Personalization techniques that use AIGC to enhance consumer experience.
• Applications of AIGC in cross-border and multicultural e-commerce.

2. User Behavior and Decision-Making:

• The influence of AIGC on consumer trust and purchasing decisions in e-commerce.
• Ethical concerns related to AI-generated content in e-commerce.

3. Network Security and Privacy:

• Mitigating the risks of AIGC in terms of spreading misinformation and fake content.
• Ensuring data privacy and addressing intellectual property issues in AIGC.
• Strategies to safeguard e-commerce platforms from AIGC-related threats.

4. Emerging Applications in Immersive Technologies:

• The integration of AIGC into AR/VR/MR technologies for virtual shopping experiences.
• Enhancing storytelling and consumer engagement through AI-generated multimedia content.

5. Future Trends and Challenges:

• The societal and legal implications of AIGC in the e-commerce ecosystems.
• Multicultural and cross-cultural analysis of AIGC adoption in global markets.
• Assessing the sustainability of AIGC technologies in digital commerce.

Submissions may include, but are not limited to the following:

• AIGC platforms and tools (e.g., ChatGPT, MidJourney, DALL-E) in e-commerce marketing and education.
• Behavioral and psychological studies on interactions with AIGC.
• AIGC applications in digital marketing and business strategy.
• Ethical and regulatory frameworks for the use of AIGC in e-commerce.
• Cross-cultural studies on AIGC’s impact on consumer behavior and learning experiences.
• Artificial intelligence.
• Artificial intelligence-generated content.
• AIGC in AR/VR/MR/XR.
• Effects on AIGC.
• The Influence of AIGC on behavior.
• AIGC-related topics.

Target Audience:
This Special Issue will appeal to researchers, academicians, professionals, and policymakers working in electronic commerce, marketing, consumer behavior, and artificial intelligence.

We look forward to receiving your contributions.

Prof. Dr. Chih-Hung Wu
Prof. Dr. Yen-Chun Jim Wu
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.