ICEC 2025: Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges

Special Issue Editors


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Guest Editor
Business School, Nankai University, Tianjin, China
Interests: electronic commerce; big data and business intelligence; digital trade; digital business; digital economy; supply chain management; operations management

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Guest Editor
School of Management, Harbin Institute of Technology, Harbin, China
Interests: platform economy; digital health; generative-AI
College of Management and Economics, Tianjin University, Tianjin, China
Interests: IT use in organizations; social media; human-computer interaction; e-healthcare

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Guest Editor
College of Tourism and Service Management, Nankai University, Tianjin, China
Interests: consumer behavior; tourism digital platform management and governance; P2P market and sharing economy; artificial intelligence
School of Journalism and Communication, Nankai University, Tianjin, China
Interests: user behavior; social media; information management

Special Issue Information

Dear Colleagues,

The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) will publish selected extended papers from the 27th International Conference on Electronic Commerce (ICEC 2025).

The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) is proud to partner with the 26th International Conference on Electronic Commerce (ICEC 2025) to curate a high-impact Special Issue showcasing groundbreaking research in digital commerce. This Special Issue will feature rigorously extended versions of top-tier papers presented at ICEC 2025, alongside original submissions that push the boundaries of e-commerce theory and practice.

Scope and Themes

We invite contributions that address emerging paradigms and disruptive innovations in electronic commerce. We have particular interest in the following topics:

Theoretical Advancements:

  • New models for digital consumer behavior;
  • Algorithmic pricing and marketplace design;
  • Trust, security, and privacy frameworks.

Applied Research:

  • AI/ML applications in personalized commerce;
  • Blockchain and Web3 implementations;
  • Sustainable e-commerce and circular economy practices.

Cross-Disciplinary insights:

  • Metaverse commerce and virtual economies;
  • Platform regulation and antitrust considerations;
  • Global e-commerce in emerging markets.

Submission Guidelines

More information on ICEC2025 can be accessed via: https://www.icec.net/

Conference Paper Extensions: ICEC 2025 authors are invited to submit substantially expanded versions of their work (minimum 30% new content), with more in-depth analysis and updated results.

Original Research: Manuscripts not presented at ICEC 2025 but aligned with the Special Issue theme are also welcome.

Peer Review: All submissions will undergo JTAER’s standard single-blind review process.

Prof. Dr. Kai Li
Dr. Xiaofei Zhang
Dr. Yi Wu
Dr. Sai Liang
Dr. Mengli Yu
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • e-commerce
  • artificial intelligence
  • innovation
  • personalization
  • ethical challenges

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Published Papers

This special issue is now open for submission.
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