Most Cited & Viewed

Most Cited & Viewed Papers

Citations Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
 
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
by Jianli Xie, Liying Ye, Wei Huang and Min Ye
 
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
by Massoud Moslehpour, Taufiq Ismail, Bey Purba and Wing-Keung Wong
 
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
 
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic
by Ramona Rupeika-Apoga, Kristine Petrovska and Larisa Bule
 
Blockchain Technology Adoption in Supply Chain Finance
by Arief Rijanto
 
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
 
UTAUT in Metaverse: An “Ifland” Case
by Un-Kon Lee and Hyekyung Kim
 
Methodical Aspects of MCDM Based E-Commerce Recommender System
by Aleksandra Bączkiewicz, Bartłomiej Kizielewicz, Andrii Shekhovtsov, Jarosław Wątróbski and Wojciech Sałabun
 
Determinants of the Intention to Use Cross-Border Mobile Payments in Korea among Chinese Tourists: An Integrated Perspective of UTAUT2 with TTF and ITM
by Run-Ze Wu, Jong-Ho Lee and Xiu-Fu Tian
Views Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
by Costinel Dobre, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
by Aijun Liu, Maurice Osewe, Yangyan Shi, Xiaofei Zhen and Yanping Wu
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by Simona Vinerean and Alin Opreana
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions
by Hanyang Luo, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu and Xudong Lin
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
by Massoud Moslehpour, Taufiq Ismail, Bey Purba and Wing-Keung Wong
Customer Churn in Retail E-Commerce Business: Spatial and Machine Learning Approach
by Kamil Matuszelański and Katarzyna Kopczewska
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
by Jianli Xie, Liying Ye, Wei Huang and Min Ye
Downloads Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
by Aijun Liu, Maurice Osewe, Yangyan Shi, Xiaofei Zhen and Yanping Wu
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
by Costinel Dobre, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions
by Hanyang Luo, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu and Xudong Lin
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by Simona Vinerean and Alin Opreana
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
by Jianli Xie, Liying Ye, Wei Huang and Min Ye
Blockchain Technology Adoption in Supply Chain Finance
by Arief Rijanto
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal
by Sofia Gomes and João M. Lopes
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