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Sustainability
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Data Analysis of Brand Sustainability and Consumer Satisfaction
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Data Analysis of Brand Sustainability and Consumer Satisfaction

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (30 March 2024) | Viewed by 30523

Special Issue Editors

Prof. Dr. Ohbyung Kwon

E-Mail Website
Guest Editor
School of Management, Kyung Hee University, Seoul 130-701, Gyeonggi-do, Republic of Korea
Interests: big data analytics; AI business; metaverse/XR business
Special Issues, Collections and Topics in MDPI journals
Dr. Sujin Bae

E-Mail Website
Guest Editor
School of Management, Kyung Hee University, Seoul 130-701, Gyeonggi-do, Republic of Korea
Interests: AR/VR/MR/XR; metaverse; artificial intelligence; business communication
Dr. Min-jeong Suh

E-Mail Website
Guest Editor
Creative AR/VR Hub, Manchester Metropolitan University, Manchester M15 6BH, UK
Interests: AR/VR/MR/XR; metaverse; digital marketing; business model; tourism management

Special Issue Information

Dear Colleagues,

In a society afflicted by deep rooted issues, such as COVID-19, climate change, environmental pollution, and social inequality, brand sustainability is closely related to corporate growth and survival. The key to corporate brand sustainability is the right understanding of, and engagement with, 'consumer situations'. These are the most important strategies to be in line with current trends. Processes such as defining consumer satisfaction; finding core values for the brand; and analyzing consumer consumption patterns, preferences, and purchase information can be applied to help companies make better decisions.

This Special Issue deals with “brand sustainability and consumer situations”, including case studies; emphasis studies; data analysis methods; and comprehensive reviews of various consumer data through the collection, analysis, and utilization of various consumer data. Through this, we intend to discuss consumer satisfaction and brand sustainability to contribute to creating a cornerstone for data-based management innovation in the era of the Metaverse, a convergence between the real and virtual worlds.

Prof. Dr. Ohbyung Kwon
Dr. Sujin Bae
Dr. Min-jeong Suh
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • data analysis
  • brand equity
  • brand sustainability
  • consumer satisfaction
  • empirical study
  • data analysis method

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Published Papers (6 papers)

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Research

11 pages, 1806 KiB  
Article
Data-Driven Insights from 10,000 Reviews: Fostering Sustainability through Rapid Adaptation to Guest Feedback
by Mihnea Grigoraș Gîngioveanu Lupulescu, Violeta Mihaela Dincă, Silvia-Denisa Taranu and Bianca Alexandra Blănuță
Sustainability 2024, 16(7), 2759; https://doi.org/10.3390/su16072759 - 27 Mar 2024
Viewed by 957
Abstract
The present research aims to explore how customer satisfaction and discontent may influence the financial success of luxury hotels by analyzing more than 10,000 reviews from the Radisson Blu Hotel in Bucharest and financial data spanning a decade. Text mining and sentiment analysis [...] Read more.
The present research aims to explore how customer satisfaction and discontent may influence the financial success of luxury hotels by analyzing more than 10,000 reviews from the Radisson Blu Hotel in Bucharest and financial data spanning a decade. Text mining and sentiment analysis were used in order to pinpoint crucial elements that could impact visitor experience and the way in which they might correlate with hotel revenues in the long run. Research has linked positive visitor evaluations to revenue growth, while negative feedback does not consistently lead to financial declines, suggesting that premium brands may be resilient to mild online criticism. Our research examines how customer feedback sentiment and business income are interconnected throughout time, emphasizing the significance of handling guest contentment in order to reduce resource spending and create a sustainable feedback loop between guests and businesses. Our analysis challenges the idea that negative evaluations always have a detrimental impact on financial performance and highlights the importance of long-term positive feedback in the hospitality sector. This study enhances comprehension of the influence of customer feedback on the luxury hotel business, providing valuable insights for service industry experts on utilizing reviews in the future in order to gain strategic benefits and also develop their businesses in a sustainable way. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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20 pages, 852 KiB  
Article
Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India
by Mushahid Ali Shamsi, Imran Anwar, Asiya Chaudhary, Samreen Akhtar and Alam Ahmad
Sustainability 2023, 15(18), 13656; https://doi.org/10.3390/su151813656 - 13 Sep 2023
Cited by 1 | Viewed by 1877
Abstract
The robust Indian textile industry results in prodigious consumption followed by equivalent waste, leading to environmental deterioration. The solution is circular textile production/products (CTPs), but their existence is almost absent in the Indian market due to a lack of focus on consumers’ acceptance [...] Read more.
The robust Indian textile industry results in prodigious consumption followed by equivalent waste, leading to environmental deterioration. The solution is circular textile production/products (CTPs), but their existence is almost absent in the Indian market due to a lack of focus on consumers’ acceptance of CTPs. To bridge the literature gap, the TPB model was extended to explore the antecedents that directly and indirectly influence consumers’ attitudes and purchase intentions towards CTPs. The PLS-SEM (using Smart-PLS) was used to assess the structural model with the 409 samples collected through an online survey from the NCR of India. The findings revealed that personal benefits, environmental consciousness (except risk perception), perceived behavioral control, and subjective norms significantly and directly influence consumers’ attitudes and purchase intentions towards CTPs. In addition, attitude significantly and indirectly mediates the relationship between “environmental consciousness, personal benefits (except risk perception)” and purchase intention towards CTPs. The finding offers pertinent information about the antecedents of CTPs that help the companies, marketers, and government to promote CTP acceptance and attain sustainability in the production and consumption of textile products in the Indian economy. Despite having product-specific and regional limitations, this research contributes significantly to the current literature on CTPs and their acceptance. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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20 pages, 1358 KiB  
Article
Understanding the Barriers to Consumer Purchasing of Zero-Waste Products
by Ye Sang, Heeseung Yu and Eunkyoung Han
Sustainability 2022, 14(24), 16858; https://doi.org/10.3390/su142416858 - 15 Dec 2022
Cited by 13 | Viewed by 5213
Abstract
This study uses innovation resistance theory (IRT) to investigate why consumers are hesitant to purchase zero-waste products. Most of the existing IRT application studies have been conducted on innovation resistance to technology or devices. This study focuses on consumer innovation resistance to zero-waste [...] Read more.
This study uses innovation resistance theory (IRT) to investigate why consumers are hesitant to purchase zero-waste products. Most of the existing IRT application studies have been conducted on innovation resistance to technology or devices. This study focuses on consumer innovation resistance to zero-waste products, extending the theoretical application of IRT to the field of sustainability research. We further broaden this theory by exploring the moderating role of perceived environmental responsibility (PER). Data were collected from 400 consumers through an online survey. To verify the hypothesis, structural equation modeling (SEM) was carried out using AMOS software, and the moderating effect was verified using SPSS Process Macro Model 1. The results of the study suggest that usage, value, risk and tradition barriers significantly affect the adoption of zero-waste products. Furthermore, consumer PER shows antagonistic interactions with the barriers (usage, value, risk and tradition) and zero-waste product purchase intentions; as consumer PER increases, the impacts of the barriers on zero-waste product purchase intentions also increase. These results are expected to provide a theoretical framework for future IRT research and to enable fashion brands to implement effective zero-waste practices and to manage government and corporate barriers (image, usage, value, risk and tradition) with respect to zero-waste products, thereby reaping greater profits. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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17 pages, 664 KiB  
Article
Leveraging Buyers’ Interest in ESG Investments through Sustainability Awareness
by Muhammad Khuram Khalil and Rashid Khalil
Sustainability 2022, 14(21), 14278; https://doi.org/10.3390/su142114278 - 1 Nov 2022
Cited by 13 | Viewed by 5032
Abstract
Currently, organizations often take into consideration the environmental, social, and governance (ESG) principles by following a more inclusive approach together with potential other emerging practices that attract more consumers who have particular affiliations with the environment. This study investigates the influence of social [...] Read more.
Currently, organizations often take into consideration the environmental, social, and governance (ESG) principles by following a more inclusive approach together with potential other emerging practices that attract more consumers who have particular affiliations with the environment. This study investigates the influence of social and environmental sustainability awareness practices on impulse buying through a proposed set of hypotheses. The hypothetical model is based on (441) valid responses from Omani buyers via an online research survey. Data were processed using CFA and SEM techniques. Results indicate that social and environmental sustainability awareness has a productive relationship with green trust that strengthens impulse buying. Environmental sustainability awareness positively links with green altruism, which further enhances the impulse. By taking gender as a moderator, it has an encouraging impact on social and environmental sustainability awareness. Environmental sustainability awareness and green altruism have a constructive relationship within males rather than females. Based on the unique connection between sustainability practices and impulse buying, the current study’s results indicate that if firms take appropriate steps to implement sustainability practices in their operations, sustainability commitment can promote the environmental and social well-being of consumers and the establishment of trust. Such practices enable companies to achieve their sustainability reporting goals and SDGs. Social and environmental sustainability practices protect from the harmful effects of social and environmental influences in mitigating the uncertainty of consumers’ buying behavior. Such productive sustainability practices compel buyers to purchase products impulsively at premium prices. The study strongly recommends policymakers and marketers focusing on environmental and social sustainability awareness and green altruism. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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14 pages, 5782 KiB  
Article
Impact of Luxury Hotel Customer Experience on Brand Love and Customer Citizenship Behavior
by Yangpeng Lin and Yeongbae Choe
Sustainability 2022, 14(21), 13899; https://doi.org/10.3390/su142113899 - 26 Oct 2022
Cited by 3 | Viewed by 10829
Abstract
The luxury hotel market has been developing rapidly recently in the Asian Market. To provide useful outcomes to hotels competing in fierce market conditions, the current study investigated the relationship between customer experience values, customer post-experience consequences, and citizenship behaviors. Our findings confirmed [...] Read more.
The luxury hotel market has been developing rapidly recently in the Asian Market. To provide useful outcomes to hotels competing in fierce market conditions, the current study investigated the relationship between customer experience values, customer post-experience consequences, and citizenship behaviors. Our findings confirmed the valuable contribution of customer experience values (ROI and service excellence) to the development of brand satisfaction, which in turn positively influences brand commitment and love. Meanwhile, brand commitment and love were found to have a direct positive impact on customer citizenship behaviors (CCBs). Overall, the findings bridge the gap in the relationship between brand love and CCBs in the hospitality industry and provide broad insights into brand management and marketing theories for tourism and hospitality. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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17 pages, 969 KiB  
Article
The Secondary Luxury Consumer: An Investigation into Online Consumption
by Kelcie Slaton and Sanjukta Pookulangara
Sustainability 2022, 14(21), 13744; https://doi.org/10.3390/su142113744 - 24 Oct 2022
Cited by 2 | Viewed by 5463
Abstract
The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the [...] Read more.
The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal. Full article
(This article belongs to the Special Issue Data Analysis of Brand Sustainability and Consumer Satisfaction)
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