Sustainable Marketing: Consumer Behavior in the Age of Data Analytics
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 9 July 2025 | Viewed by 2848
Special Issue Editors
Interests: marketing analytics; social media analytics; algorithm marketing
Special Issue Information
Dear Colleagues,
The integration of sustainability and consumer behavior is a growing area of interest in the marketing discipline, particularly in the context of data analytics. As consumers become more environmentally conscious, businesses must align their strategies to meet these expectations while leveraging the power of data-driven insights. This Special Issue aims to explore how sustainability initiatives are shaping consumer behavior and how data analytics can optimize marketing strategies in this new paradigm. The purpose of this Special Issue is to bring together cutting-edge research that examines the intersection of sustainability, consumer behavior, and data analytics. We welcome original research articles and reviews that contribute to the understanding of how marketing strategies can be more sustainable while effectively engaging with consumers through data-driven approaches. By doing so, this Special Issue aligns with the broader scope of Sustainability by promoting interdisciplinary research that supports sustainable practices across industries.
In this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:
- Sustainable consumer behavior and decision-making processes;
- The role of data analytics in shaping sustainability marketing strategies;
- Consumer attitudes toward sustainable brands and green marketing;
- Ethical concerns in data-driven marketing for sustainable products;
- The impact of AI and machine learning on consumer behavior in sustainability contexts.
We look forward to receiving your valuable contributions that will shape the future of sustainability marketing.
Prof. Dr. Sang-Uk Jung
Dr. John Yang
Guest Editors
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainability marketing
- consumer behavior
- data analytics
- sustainable consumption
- ethical marketing
- green marketing
- AI and machine learning
- consumer insights
- behavioral data analysis
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