Digital Marketing, Finance and Consumer Behaviour for Sustainability
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 November 2022) | Viewed by 12072
Special Issue Editors
Interests: marketing strategies; consumer behaviour; adoption of innovation; financial technologies acceptance
Special Issue Information
Dear Colleagues,
In the last few decades, technological advances have substantially affected various sectors, industries and, most importantly, consumer life. The widespread adoption of smartphones, the world's increasingly internet-savvy population and the full potential of the technology industry provide a myriad of opportunities for consumer interaction that need to be studied in greater depth.
Both Marketing and Finance have been affected by the momentous change observed in the technological culture, as well as the behaviour of the consumer who now has extensive knowledge related to the products and services he or she plans to buy and no longer responds to traditional marketing strategies as before.
All this has given rise, on the one hand, to the emergence of digital marketing that allows the creation of communication strategies with the consumer in a more precise and segmented way, as it is possible to track their online behaviour, and on the other hand, to the emergence of technological financial services, as well as financial technologies that bring to light the need for financial education that generates sustainable financial behaviour.
In the meantime, the aforementioned changes have emerged rapidly and there is still much to be understood about the impact of technological culture on digital marketing, finance and consumer behaviour, especially from (but not limited to) a sustainable perspective.
The aim of this Special Issue is to broaden knowledge and understanding of the impact of advancing technologies on digital marketing, finance and consumer behaviour from a multidisciplinary perspective. Therefore, we invite the scientific community to contribute to this Special Issue with different visions, and theoretical and methodological frameworks, which contribute to achieve this goal.
Dr. Iviane Ramos de Luna
Dr. Elisabet Ruiz-Dotras
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- finances
- marketing
- digital marketing
- consumer behaviour
- sustainability
- fintech
