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Sustainable Consumption in the Digital Economy

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 30 April 2025 | Viewed by 5016

Special Issue Editors


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Guest Editor
Department of Industrial Informatics, Silesian University of Technology, 40-019 Katowice, Poland
Interests: management; digitalisation; Industry 4.0; industrial transformation; sustainability
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Guest Editor
Department of Digital Economy Research, Faculty of Economics, University of Economics, 40-287 Katowice, Poland
Interests: consumers behaviour; market research; digital economy; e-commerce

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Guest Editor
Department of Digital Economy Research, Faculty of Economics, University of Economics, 40-287 Katowice, Poland
Interests: digital economy; e-commerce; sustainability; consumer behavior; e-services; marketing

Special Issue Information

Dear Colleagues,

Today's economy increasingly embodies characteristics of a digital economy, wherein market participants must not only ensure the production of quality products and sustainable consumption, but also prioritize an efficient, sustainable flow of information and resources. A flexible response to market needs and providing efficient service to customers, contractors, and, more broadly, citizens, is crucial. Fulfilling these tasks requires the establishment of suitable infrastructure and procedures, as well as an appropriate attitude and behavior on the part of market participants. Infrastructure development must incorporate solutions aligned with the concept of sustainable development. Implementing a balanced economy policy requires participation from all stakeholders: the government, local authorities, businesses, and consumers. One direction of sustainable development is the digitalization of the economy, which results, among other things, in the provision of services accessible via the Internet. The assessment of whether digital service offerings keep up with consumer needs and global sustainable economy requirements is becoming vital. The objective of this Special Issue of Sustainability is to identify the determinants of acceptance of digitally enabled services, identify constraints, and evaluate these activities in terms of sustainable consumption and sustainable economy.

Rampant consumerism is a driving force behind the progressive degradation of the environment and the depletion of its resources, making consumption a major cause of Earth's ecological imbalance, and consequently, leading to the deterioration of the quality of life. The pursuit of an ever-increasing quantity of material goods, overconsumption, waste generation, and the necessity to maximize profit undermine sustainability. Achieving a sustainable quality of life through sustainable consumption is influenced, among other factors, by the ecological behavior of consumers.

According to UNEP, sustainable consumption, sometimes abbreviated as "SC", is the use of products and services in a manner that minimizes environmental impact, fulfilling the needs of the present without compromising the ability of future generations to meet their own needs. SC is encapsulated in Goal 12: Responsible Consumption and Production, as part of the Sustainable Development Goals.

Therefore, this Special Issue aims to address the following questions:

  1. (RQ1) Do changes in green consumer behavior illustrate sustainable consumption and sustainable development?
  2. (RQ2) Does the development of digital technologies foster sustainable consumption and sustainable development?
  3. (RQ3) Has the digital economy reached a level of maturity in terms of sustainable consumer behavior in sustainable economies?

The Guest Editors of this Special Issue of Sustainability invite academics and business practitioners from around the world to contribute. The extent of sustainable consumption in the digital economy is a significant research subject. Contributions (papers) may involve literature reviews (bibliometrics), quantitative analyses, and models of sustainable consumption in the digital and sustainable economy.

Prof. Dr. Bożena Gajdzik
Prof. Dr. Magdalena Jaciow
Prof. Dr. Robert Wolny
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • consumer
  • digitalization
  • sustainability
  • digital economy
  • sustainable consumption
  • e-consumer behavior
  • digitization of the economy
  • sustainable quality of life
  • consumer environmental behavior
  • e-services

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Published Papers (3 papers)

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Research

23 pages, 664 KiB  
Article
Sustaining Economic Growth: E-Service Quality’s Role in Fostering Customer Loyalty in Nigeria SMEs
by Chioma Judith Madueke and Serife Eyupoglu
Sustainability 2024, 16(21), 9175; https://doi.org/10.3390/su16219175 - 23 Oct 2024
Viewed by 950
Abstract
The aim of this study is to investigate the impact of e-service quality on customer loyalty with customer satisfaction as a mediator in the small and medium-sized business sector in Nigeria. The dimensions investigated in this study are reliability, web design, trust, empathy, [...] Read more.
The aim of this study is to investigate the impact of e-service quality on customer loyalty with customer satisfaction as a mediator in the small and medium-sized business sector in Nigeria. The dimensions investigated in this study are reliability, web design, trust, empathy, convenience, and cultural inclusion. To the best of the researchers’ knowledge, there has not been any research done on this subject investigating the above dimensions among Nigerian SMEs across various cultural groups. Therefore, this study fills this gap by investigating the impact of culture, web design, trust, empathy, convenience, and reliability on SMEs. A questionnaire was used for the purpose of the study to collect primary data. Four hundred and ninety-two responses were obtained from the respondents, who were age 20 and above. The survey was carried out online across the four major poles of Nigeria (east, west, north, and south) because of their varying and distinct cultural background. The data collected were analyzed using SPSS 28, Smart PLS 4 and AMOS 29 for descriptive analysis and structural equation modeling to test the research model. The results showed that the service quality dimensions have a positive significant impact on customer satisfaction and also show that customer loyalty is positively impacted by customer satisfaction. Full article
(This article belongs to the Special Issue Sustainable Consumption in the Digital Economy)
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29 pages, 2203 KiB  
Article
Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years
by Bożena Gajdzik, Kamila Bartuś, Magdalena Jaciow, Radosław Wolniak, Robert Wolny and Wiesław Wes Grebski
Sustainability 2024, 16(11), 4686; https://doi.org/10.3390/su16114686 - 31 May 2024
Cited by 1 | Viewed by 1336
Abstract
With the development of e-commerce in Poland, consumer awareness has evolved. Buyers not only compared prices and assessed the quality of products but also began to take into account the impact of their purchases on the environment, which was previously an overlooked aspect. [...] Read more.
With the development of e-commerce in Poland, consumer awareness has evolved. Buyers not only compared prices and assessed the quality of products but also began to take into account the impact of their purchases on the environment, which was previously an overlooked aspect. This growing environmental awareness is part of a broader effort to address environmental issues and support practices that promote sustainability. Currently, there is a noticeable increase in ecological awareness among society, government bodies, and the scientific community, strengthening human interaction with the natural environment. The aim of this study was to examine changes in ecological awareness and ecological attitudes among Polish e-consumers over ten years and their impact on online shopping behavior. This study explored how the ecological attitudes of Polish e-consumers have evolved over the last decade and what impact these changes in environmental attitudes have had on the online purchasing behavior of these consumers. Longitudinal studies were used to enable the analysis of changes over time. The research technique was based on repeated measurements of the same phenomena and features, carried out on diverse research samples from the same population, using the same methods and tools. This study was conducted twice, in 2010 and 2020, on a sample of 1150 people in each of these years. This research employed an online survey questionnaire, which included scales for assessing the personality traits of e-consumers and the determinants of online shopping. A significant change was found in e-consumers’ attitudes towards the natural environment and their purchasing preferences. This change has had a clear impact on purchasing behavior, including an increase in the importance of convenience, access to detailed product information, and a wide range of products offered, reflecting more conscious and convenience-oriented consumer behavior. Full article
(This article belongs to the Special Issue Sustainable Consumption in the Digital Economy)
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26 pages, 670 KiB  
Article
Smart Homes as Catalysts for Sustainable Consumption: A Digital Economy Perspective
by Artur Strzelecki, Beata Kolny and Michał Kucia
Sustainability 2024, 16(11), 4676; https://doi.org/10.3390/su16114676 - 30 May 2024
Cited by 1 | Viewed by 1876
Abstract
The green living issues that arise as a result of smart home use in the context of sustainability consumption, at a time when smart homes are being built that can improve the management of electricity, water, gas consumption, and when their use offers [...] Read more.
The green living issues that arise as a result of smart home use in the context of sustainability consumption, at a time when smart homes are being built that can improve the management of electricity, water, gas consumption, and when their use offers the opportunity to raise awareness of caring for health and achieving wellbeing, became the basis for writing this article. This paper explores the intersection of smart home technologies, sustainable consumption, and the digital economy, offering insights into how digital advancements can foster environmentally responsible consumer behaviors. The motivation behind this study is the growing environmental concerns and the need for sustainable solutions in consumer behavior. Despite the advancements in smart home technologies, there is a significant gap in the literature regarding their role in promoting sustainable consumption. The research employs an extended unified theory of acceptance and use of technology (UTAUT2) model, integrating factors such as convenience, health and wellbeing, and environmental impact to assess the determinants influencing the adoption of smart home technologies. This study follows a comprehensive research process involving a survey of 795 individuals and the use of structural equation modeling (SmartPLS 4). The empirical findings reveal that factors such as performance expectancy and personal innovativeness are critical in shaping the adoption of smart home technologies. Additionally, this study highlights the significant positive influence of smart homes on sustainable consumption behaviors, underscoring their potential in driving the digital economy towards sustainability goals. The significance of these findings lies in their contribution to the understanding of how digital technologies, particularly smart homes, can enhance sustainable consumption, offering implications for policymakers, developers, and stakeholders in the digital economy seeking to promote sustainability through technological innovations. Full article
(This article belongs to the Special Issue Sustainable Consumption in the Digital Economy)
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