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Behaviour Change for Sustainability in Tourism
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Behaviour Change for Sustainability in Tourism

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (30 June 2020) | Viewed by 28979

Special Issue Editors

Principal Lecturer Gonzalo Díaz-Meneses

E-Mail Website
Guest Editor
Department of Management, University of Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Las Palmas, Spain
Interests: social marketing; consumer behaviour; tourism
Special Issues, Collections and Topics in MDPI journals
Prof. Dr. Julia Nieves

E-Mail Website
Guest Editor
Faculty of Economics, Business & Tourism, University of Las Palmas de Gran Canaria, The Canary Islands, Spain
Interests: knowledge management; service innovation; tourism

Special Issue Information

Dear Colleagues,

This Special Issue calls for papers that bring into focus valuable contributions in the field of either consumer or organisational behaviour in tourism for sustainability’s sake. To be more specific, this Special Issue is particularly interested in explaining how to bring about desirable tourist behaviours, as well as needed organisational responses performed by hotels, travel agents, restaurants, tour operators and other tourism industry entities whose management is concerned with operating in a sustainable and environmentally friendly manner and who aim to influence their stakeholders to help maintain the ecological balance.

In addition, we would welcome research and theoretical papers with a methodologically innovative view in terms of application techniques, research target places, and behaviour measurement procedures, as well as being over a protracted period of time, including:

  • Techniques with a wide range of qualitative research methods as a way to give a profound insight into this line of research. Similarly, survey techniques that give credit to probabilistic sampling procedures with statistical significance (Hall et al. 2016).
  • Longitudinal studies that can provide an account of the evolution of tourist behaviour, as well as organisational behaviour in tourism (Juvan & Dolnicar, 2016; Garay et al., 2017).
  • Direct observations and measures of actually observed behaviours with an emphasis on sustained environmental responses (Juvan & Dolnicar, 2016; Garay et al., 2017).
  • Research works on hospitality, destination and leisure in Africa, Latin America and Asia (Hall et al. 2016; Line et al, 2018), the Arctic and Antarctic (Ruhanen et al. 2015), Melanesia, Polynesia and Micronesia.

These topics and methods are only the preferential framework of this call for papers, and other interesting and related subject matters might also be considered.

Bibliographical references:

Hall, CM; Dayal, N.; Majstorovic, D.; Mills, H.; Paul-Andrews, L.; Wallace, C.; Truong, VD. (2016): Accommodation consumers and providers’ attitudes, behaviours and practices for sustainability: a systematic review. Sustainability 8, 625: 1-30.

Juvan, E. & Dolnicar, S. (2016): Measuring environmentally sustainable tourist behavior. Annals of Tourism Research 59: 30-44.

Garay, L.; Font, X. & Moliner, J. (2017): Understanding sustainability behavior. The relationship between information acquisition, proactivity and performance. Tourism Management 60: 418-429.

Line, N.; Kanks, L.; Miao, L. (2018): Image matters: incentivizing green tourism behavior. Journal of Travel Research 57, 3: 296-309.

Ruhanen, L.; Weiler, B.; Moyle, B.; McLennan, C. (2015): Trends and patterns in sustainable tourism research: a 25 years’ bibliometric analysis. Journal of Sustainable Tourism 23, 4: 517-535.

Important dates

Deadline for abstract submission: 1 July 2019
Abstract review/acceptation/rejection: 30 August 2019
Deadline for manuscript submissions: 1 December 2019

Prof. Dr. Gonzalo Díaz-Meneses
Prof. Dr. Julia Nieves
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • tourism
  • social marketing for tourism
  • tourist and organisational ethical behaviour
  • behaviour change marketing or social marketing in tourism
  • corporate social responsibility in tourism
  • demarketing in tourism
  • critical marketing for tourism
  • macro-marketing and the tourism system
  • volunteer tourism
  • social entrepreneurism in tourism
  • social innovations in tourism

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Published Papers (6 papers)

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Research

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17 pages, 956 KiB  
Article
The Factors that Affect Usage Intentions and Travel Intentions of Travel-Related WeChat Official Accounts
by Yanyan Wang, Yann-Jou Lin and Bau-Show Lin
Sustainability 2020, 12(15), 6108; https://doi.org/10.3390/su12156108 - 29 Jul 2020
Cited by 5 | Viewed by 3201
Abstract
WeChat Official Accounts (WOAs)—a feature of WeChat—are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in regard to travel-related WOAs. Based on the Uses and Gratifications [...] Read more.
WeChat Official Accounts (WOAs)—a feature of WeChat—are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in regard to travel-related WOAs. Based on the Uses and Gratifications (U&G) theory, this study developed a theoretical model and examined the model through a web-based questionnaire. The questionnaire was distributed through the online survey tool Sojump. After analyzing the obtained data via structural equation modeling, the results revealed that: (1) social, entertainment, and information motivations are the primary factors influencing usage intentions; (2) information and entertainment motivations are important factors influencing travel intentions; and (3) usage intentions positively affect travel intentions and play a mediating role. The findings carry theoretical and practical significance regarding how travel-related WOAs can improve users’ usage and travel intentions, as well as value for the actual management and marketing of WOAs. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
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16 pages, 996 KiB  
Article
Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism
by Heesup Han, Antonio Ariza-Montes, Pilar Tirado-Valencia and Soyeun Lee
Sustainability 2020, 12(11), 4618; https://doi.org/10.3390/su12114618 - 5 Jun 2020
Cited by 11 | Viewed by 3414
Abstract
The present research aimed to explore volunteer travelers’ loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence. A quantitative process along with a survey method was utilized to attain the research purpose. Our empirical results showed that [...] Read more.
The present research aimed to explore volunteer travelers’ loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence. A quantitative process along with a survey method was utilized to attain the research purpose. Our empirical results showed that awareness of the need, performance of the organization, attitude, and the mental well-being were critical contributors to increasing loyalty. Attitude and mental well-being were vital mediators. The performance of the non-profit religious organization included a comparative importance in building loyalty. In addition, gender moderated the effect of awareness of the need and performance of the organization on the travelers’ attitudes toward it. As very little is known about volunteer tourists’ behaviors, the current study satisfactorily provides an apparent comprehension regarding how their loyalty for the non-profit religious organization is generated and what factors drive this loyalty. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
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18 pages, 1371 KiB  
Article
Villagers’ Perceptions of Tourism Activities in Iona National Park: Locality as a Key Factor in Planning for Sustainability
by Jorge Morais, Rui Alexandre Castanho, Luis Loures, Carlos Pinto-Gomes and Pedro Santos
Sustainability 2019, 11(16), 4448; https://doi.org/10.3390/su11164448 - 17 Aug 2019
Cited by 22 | Viewed by 3770
Abstract
Local people’s perception of nature-based tourism evolution and consequent impacts on their well-being are crucial in promoting ecotourism and achieving sustainable development. This study focused on indigenous populations’ attitudes concerning tourism activities taking place in the Iona National Park, located in the Namibe [...] Read more.
Local people’s perception of nature-based tourism evolution and consequent impacts on their well-being are crucial in promoting ecotourism and achieving sustainable development. This study focused on indigenous populations’ attitudes concerning tourism activities taking place in the Iona National Park, located in the Namibe Province of Angola, where ecotourism is considered an anchor product and is expected to become an economic driver of major importance. To obtain information that is useful for a changing tourism management in order to increase rural communities’ well-being, we conducted a survey addressing local people’s perceptions about the following main topics: perception of the presence of visitors and of their activities; present and prospective positive and negative effects of the park; and government policies that should be developed in the near future. The research shows that most respondents’ perceptions strongly vary according to locality. The level of urbanization and the distance to the core areas of touristic activities appear to be the main factors driving the villagers’ perception polarization. Thus, conflicting interests between nature conservation and local populations’ well-being should be addressed and managed according to locality profiles, with some exceptions, such as ensuring the entire population has access to pastoral lands. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
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15 pages, 252 KiB  
Article
Hotel Employees’ Pro-Environmental Behaviour: Effect of Leadership Behaviour, Institutional Support and Workplace Spirituality
by Olawale Fatoki
Sustainability 2019, 11(15), 4135; https://doi.org/10.3390/su11154135 - 31 Jul 2019
Cited by 32 | Viewed by 6295
Abstract
Pro-environmental behaviours (PEB) depict behaviours that cause minimal harm to or even benefit the environment. Employees are an important stakeholder in organisational environmental initiatives; however, there is little understanding of the leadership mechanisms and workplace support that can nurture these behaviours. In addition, [...] Read more.
Pro-environmental behaviours (PEB) depict behaviours that cause minimal harm to or even benefit the environment. Employees are an important stakeholder in organisational environmental initiatives; however, there is little understanding of the leadership mechanisms and workplace support that can nurture these behaviours. In addition, empirical studies on the effect of workplace spirituality on employees’ PEB are limited. Understanding the factors that can influence employees’ workplace PEB is of significance in improving environmental sustainability in the hospitality industry. This study investigated the effect of leadership behaviour, institutional support and workplace spirituality on hotel employees’ PEB in South Africa. This study utilised a quantitative research approach and a causal research design. The cross-sectional survey method was used for data collection. Convenience sampling method was used to identify the participants in the survey. Data analysis included descriptive statistics and structural equation modelling. The results of this study showed significant positive relationships between leadership behaviour, institutional support and workplace spirituality and hotel employees’ PEB. Theoretically, the study linked spirituality to employees’ workplace PEB as spiritual discourses have been marginalised in tourism research. Empirically, the study adds to the literature on the determinants of employees’ workplace PEB in the hospitality sector. Practically, the study makes recommendations that can improve the workplace PEB of hotel employees. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
18 pages, 1204 KiB  
Article
Measuring Trust in Business Relations between Tourist Facilities on One Thematic Touristic Route
by Adam R. Szromek and Mateusz Naramski
Sustainability 2019, 11(14), 3935; https://doi.org/10.3390/su11143935 - 19 Jul 2019
Cited by 12 | Viewed by 2524
Abstract
The aim of this article was to identify features and attributes of tourist facilities that affect trust among them and allows estimating the level of trust among any given site on a touristic route. The level of trust can be a key feature [...] Read more.
The aim of this article was to identify features and attributes of tourist facilities that affect trust among them and allows estimating the level of trust among any given site on a touristic route. The level of trust can be a key feature that affects the capability of tourist facilities to create and enter complex relations. It is also crucial for planning their future and sustainability. Therefore, measuring trust between tourist facilities plays a major role in the management of inter-organizational relations. The authors used statistical methods in order to identify features that influence the level of inter-organizational trust between these kinds of facilities. The analyzed data comes from research that was conducted in 2017 and describes 42 tourist facilities that operate within the Industrial Monuments Route (IMR)—a Polish route in the region of Silesia. A strong linear correlation was found between variables that described efficiency of communication and trust level. The Classification and Regression Trees (C&RTs) method was used to identify features of tourist facilities that determine the efficiency of communication among them. Afterwards, the obtained data was used to create a multiple regression model that allowed estimating the level of trust between any given site on the route, identifying at the same time that features like communication efficiency, proximity and some institutional similarities have the greatest impact among tourist sites with regard to inter-organizational trust. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
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23 pages, 3021 KiB  
Hypothesis
Opportunities for Slow Tourism in Madeira
by Josep-Francesc Valls, Luís Mota, Sara Cristina Freitas Vieira and Rossana Santos
Sustainability 2019, 11(17), 4534; https://doi.org/10.3390/su11174534 - 21 Aug 2019
Cited by 30 | Viewed by 8477
Abstract
The slow tourism movement is gaining popularity as more destinations focus on the local environment and heritage experience. The approach to slow tourism usually occurs either when traditional destinations exhaust their life cycle with an evident reduction in sustainability, or when newly emerging [...] Read more.
The slow tourism movement is gaining popularity as more destinations focus on the local environment and heritage experience. The approach to slow tourism usually occurs either when traditional destinations exhaust their life cycle with an evident reduction in sustainability, or when newly emerging destinations decide to develop in this way. The case of Madeira is different; the island has several decades of tourism development without excessive pressure or overcrowding, and in planning for the future it wants to sustain these conditions. Seeking to understand Madeira’s perception of the development model, we surveyed entrepreneurs in Madeira’s lodging, restaurant and bar, shopping, transportation, intermediation, and tourist activity industries, as well as its public sector. Even without having encountered the popularized the ideas of slow tourism, Madeira’s tourism entrepreneurs show significant alignment with the values of quieter tourism. In contrast to its mature counterparts (i.e., Europe’s other popular sun and beach destinations), for Madeira it is not a question of destroying or rehabilitating, but rather of continuing sustainable development processes. Our results suggest that although slow tourism is typically a reaction to a very advanced phase of the life cycle, it can be the result of an endogenous impulse, as is true for Madeira. Full article
(This article belongs to the Special Issue Behaviour Change for Sustainability in Tourism)
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