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Sustainable Consumer Behavior and Its Role in the Future Economic...
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Sustainable Consumer Behavior and Its Role in the Future Economic System

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (19 September 2023) | Viewed by 3954

Special Issue Editors

Dr. Ágoston Temesi

E-Mail Website
Guest Editor
Department of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, 1118 Budapest, Hungary
Interests: consumer behavior, trust, food consumer behavior, marketing, food marketing, green marketing, sustainable production
Dr. Brigitta Plasek

E-Mail Website
Guest Editor
Department of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, 1118 Budapest, Hungary
Interests: consumer behavior, credibility, food marketing, sustainability, healthiness
Prof. Dr. Zoltán Lakner

E-Mail Website
Guest Editor
Department of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, Budapest, Hungary
Interests: agricultural economics; food science; bioeconomics; econometrics; AI in decision making; system dynamics modelling
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Today, there is no question that a change of direction is needed to make production and services sustainable. Meanwhile, modern consumer societies are also looking for ways to maintain a high standard of living without destroying their immediate environment or remote landscapes. Phrases such as "sustainable production" or even the "shared economy" have become development trends for producers and service providers, and callwords for consumers. Many are confident that sustainability and its communication will become a customer value that can lead to meaningful progress in achieving sustainable production and services without changing the existing market logic. However, several studies warn that, unfortunately, sustainability is still a secondary consideration for the majority of consumers today, alongside the immediate benefits of a product (low price, health impact, etc.).

Sustainability can be communicated to consumers in a number of ways. For example, by presenting how the company operates, by changes in the appearance of the product, by using a variety of labels and logos, and by using marketing communication interfaces. A related aim of this special issue is to gather research that aims to better understand patterns of consumer behaviour in this multi-directional and multi-potential trend, and to communicate sustainable production in a credible way, avoiding the accusation of “greenwashing”.

The other focus of this special issue is the publication of studies on the broader potential of developed and developing country economies to serve consumer that seeks sustainability. We are also waiting for papers that aim to improve the methodological options for research on these topics.

Dr. Ágoston Temesi
Dr. Brigitta Plasek
Prof. Dr. Zoltán Lakner
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable consumer behavior
  • sustainable production in developed countries
  • sustainable production in developing countries
  • sustainable services
  • shared economy
  • communication of sustainable production
  • trust in sustainable companies
  • logos and labels regarding to sustainability
  • avoiding greenwashing
  • methodological options to research sustainable consumer behavior
  • methodological options to research sustainable development

Published Papers (2 papers)

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Research

15 pages, 1021 KiB  
Article
A Synergy Effect of Consumer Orientation and Disruptive Information on Choice in Remanufactured Products
by Kenichiro Chinen, Mitsutaka Matsumoto and Ai Chinen
Sustainability 2023, 15(22), 15831; https://doi.org/10.3390/su152215831 - 10 Nov 2023
Cited by 1 | Viewed by 1049
Abstract
Consumers typically exhibit loyalty unless swayed by decisions rooted in rational choice theory, encompassing preferences, information, costs, and gains. Convincing newness-oriented consumers to shift beliefs and embrace ‘like new’ products, especially those drawn to novelty, is difficult. While consumer orientation might seem tied [...] Read more.
Consumers typically exhibit loyalty unless swayed by decisions rooted in rational choice theory, encompassing preferences, information, costs, and gains. Convincing newness-oriented consumers to shift beliefs and embrace ‘like new’ products, especially those drawn to novelty, is difficult. While consumer orientation might seem tied to purchase intention, this study delves into the potential of disruptive information to encourage consumers to revise their perceptions of remanufactured products that may have previously escaped their consideration. Doing so aims to enhance consumers’ openness to embracing a circular economy. The research was conducted with a sample size of 1200 Japanese consumers. Remanufactured batteries were used as an illustrative example. The findings suggest that educating consumers through infographics could increase the acceptance of remanufactured batteries. We observed that when infographic information and consumer orientation work together, they produce a synergy effect, resulting in more impact than expected if they were considered separately. This approach could influence purchasing decisions and promote sustainability by emphasizing the economic and environmental benefits. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior and Its Role in the Future Economic System)
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19 pages, 977 KiB  
Article
Does Environmental Labelling Still Matter? Generation Z’s Purchasing Decisions
by Bartłomiej Kabaja, Magdalena Wojnarowska, Marek Ćwiklicki, Stefania Claudia Buffagni and Erica Varese
Sustainability 2023, 15(18), 13751; https://doi.org/10.3390/su151813751 - 14 Sep 2023
Viewed by 2412
Abstract
This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors [...] Read more.
This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior and Its Role in the Future Economic System)
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