Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
6.8
3.3
Journals
Sustainability
Special Issues
Destination Brand Equity and Sustainability: Issues for Development
sustainability-logo
Submit to Sustainability Review for Sustainability Propose a Special Issue

Journal Menu

► Journal Menu

Journal Browser

► Journal Browser
share announcement

Destination Brand Equity and Sustainability: Issues for Development

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (31 March 2022) | Viewed by 12654

Special Issue Editor

Prof. Dr. William C. Gartner

E-Mail Website
Guest Editor
Department of Applied Economics, University of Minnesota, 1994 Buford Ave, St Paul, MN 55108, USA
Interests: destination image; destination branding; sustainability measurement; intangible cultural heritage

Special Issue Information

Dear Colleagues,

It is my pleasure to be the Guest Editor for the journal Sustainability, on the topic of destination branding, with a special focus on brand equity, and its relationship to sustainable development. For a long time, the concepts of brand equity and sustainability have moved on separate parallel tracks with respect to destination development. The focus of this Special Issue is that they are not mutually exclusive but rather share common elements. Articles submitted to this Special Issue will be judged on the new knowledge that they bring to the subject and how they intertwine concepts of destination brand equity with those of sustainability. Conceptual as well as empirical papers are welcomed.

Prof. Dr. William C. Gartner
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • measuring sustainability
  • brand equity
  • destination branding
  • destination development

Published Papers (2 papers)

Download All Papers
Order results
Result details
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:

Research

19 pages, 756 KiB  
Article
Sustainable Tourism: The Elephant in the Room
by Thomas Bausch, Tilman Schröder, Verena Tauber and Bernard Lane
Sustainability 2021, 13(15), 8376; https://doi.org/10.3390/su13158376 - 27 Jul 2021
Cited by 13 | Viewed by 6241
Abstract
Research on sustainability and sustainable tourism has thus far avoided evaluating how tourists actually understand these terms. Instead, scholars have focused on the supply side, presuming a common and precise understanding of sustainability and sustainable tourism among all tourists and stakeholders. This study [...] Read more.
Research on sustainability and sustainable tourism has thus far avoided evaluating how tourists actually understand these terms. Instead, scholars have focused on the supply side, presuming a common and precise understanding of sustainability and sustainable tourism among all tourists and stakeholders. This study shows that most consumers link sustainability only to environmental issues, and understand sustainability differently from sustainable tourism. It finds significant interpersonal and intercultural differences regarding consumers’ conceptualisations of sustainability. The results illustrate that empirical research methodology for conceptualising consumers’ sustainability understanding frequently is doubtful or weak. This research exposes tourists’ limited understanding of sustainability, and helps tackle widespread scepticism about the effectiveness of sustainable tourism, by creating better informed sustainable tourism marketing. Full article
(This article belongs to the Special Issue Destination Brand Equity and Sustainability: Issues for Development)
►▼ Show Figures

Figure 1

17 pages, 7115 KiB  
Article
Creative Mural Landscapes, Building Communities and Resilience in Uruguayan Tourism
by Eva-María Martínez-Carazo, Virginia Santamarina-Campos and María de-Miguel-Molina
Sustainability 2021, 13(11), 5953; https://doi.org/10.3390/su13115953 - 25 May 2021
Cited by 8 | Viewed by 5533
Abstract
The purpose of this research was to analyze open-air mural painting museums in Uruguay as a model of tourism resilience, sustainability, and social development, being one of the first Latin American examples to demonstrate the ability to adapt to change and overcome external [...] Read more.
The purpose of this research was to analyze open-air mural painting museums in Uruguay as a model of tourism resilience, sustainability, and social development, being one of the first Latin American examples to demonstrate the ability to adapt to change and overcome external shocks through the creation of creative community landscapes. To do so, documentary research, photographic documentation, and field research were carried out in order to explore the opportunities of mural tourism in small locations in Uruguay. In the nineties, a new type of artistic production was created in Uruguay, initially characterized by its decentralization. This was somewhat of a revolution in the muralist field as, until this time, Montevideo had been the center of cultural tradition, considered the intellectual focus of the country, and had concentrated the largest number of murals. For this reason, the birth of new muralist nuclei in small rural enclaves, which traditionally had not had much access to culture and no link to muralism, is remarkable. Secondly, this new movement sought to diversify economic activity given the consequences of the severe economic crises and environmental catastrophes that were and are still prevalent in these areas. Therefore, these new creative landscapes were conceived as important examples of the resilience of cultural tourist destinations. The results emphasize that, until now, the idea of giving muralism a new use as a tool for local economic development had not been envisaged with reference to mural art in Uruguay. This new rethinking has given rise to the so-called Regionalization Processes of Uruguayan wall production. The most relevant cases are those developed in the municipalities of San Gregorio de Polanco (1993), Rosario (1994), and Pan de Azúcar (1998). Full article
(This article belongs to the Special Issue Destination Brand Equity and Sustainability: Issues for Development)
►▼ Show Figures

Figure 1

Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:
 
Displaying articles 1-2
Back to TopTop