Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
6.8
3.3
Journals
Sustainability
Special Issues
Neuromarketing and Sustainable Development: Latest Advances and Prospects
sustainability-logo
Submit to Sustainability Review for Sustainability Propose a Special Issue

Journal Menu

► Journal Menu

Journal Browser

► Journal Browser
share announcement

Neuromarketing and Sustainable Development: Latest Advances and Prospects

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: closed (31 December 2023) | Viewed by 6347

Special Issue Editors

Prof. Dr. Vasiliki Vrana

E-Mail Website
Guest Editor
Business Administration, International Hellenic University, 62124 Serres, Greece
Interests: social media marketing; e-commerce; e-business; sustainability studies
Special Issues, Collections and Topics in MDPI journals
Dr. Subhankar Das

E-Mail Website
Guest Editor
Department of Marketing and Socioeconomics, Duy Tan University of Đà Nẵng, Đà Nẵng, Vietnam
Interests: AI; human-computer interaction; robotics; smart tourism; sustainability studies

Special Issue Information

Dear Colleagues,

Neuromarketing seeks to answer marketing questions by studying the human brain and the way it functions, pursuing a better understanding of how subconscious minds respond to marketing activities. It is a promising and leading technology that opens new opportunities to improve marketing strategies. Furthermore, neuromarketing provides a space for research that cuts across multiple disciplines and sciences: neuroscience, psychology, marketing, engineering, and economics [1,2,3].  Electrical activity of the brain, analysis of facial expressions and non-verbal gestures, and oculography, eye movement, and eye tracking are the main research methods in neuromarketing [4]. Neuromarketing contributes in many ways to sustainability, such as sustainable consumption, the adoption of green technologies, and sustainable consumer decisions [5]. Thus, neuromarketing studies can bring a new perspective to sustainability research.

 The aim of this Special Issue is to provide a forum to discuss neuromarketing and sustainable development, deepen our understanding of the recent advances and prospects, identify new trends, and disseminate the latest research findings. Experimental studies combining behavioral and physiological data and theoretical and conceptual explorations are welcomed in this issue.

We welcome original research articles and reviews. Research areas may include (but are not limited to) the following:

  • Sustainable consumption and sustainable consumption campaigns;
  • Sustainable advertising;
  • Sustainable behaviors;
  • Sustainable product design and innovation;
  • Persuasion for and choice of sustainable products;
  • Processing of sustainable messages;
  • Development of brand loyalty;
  • Emotional engagement of people in favor of sustainable decisions;
  • Motivations underlying sustainable desires.

References:

  1. Daugherty, T.; Hoffman, E.; Kennedy, K. Research in reverse: Ad testing using an inductive consumer neuroscience approach. J. Bus. Res., 2016, 69(8), 3168-3176. https://doi.org/10.1016/j.jbusres.2015.12.005
  2. Lim, W. M. Demystifying neuromarketing. J. Bus. Res., 2018, 91, 205-220. https://doi.org/10.1016/j.jbusres.2018.05.036
  3. Duque-Hurtado, P.; Samboni-Rodriguez, V.; Castro-Garcia, M.; Montoya-Restrepo, L. A.; Montoya-Restrepo, I. A. (2020). Neuromarketing: Its current status and research perspectives. Estud. Gerenc., 2020, 36(157), 525-539. https://doi.org/10.18046/j.estger.2020.157.3890.
  4. Martyniuk, O.; Poplavska, T. Neuromarketing in the context of sustainable development philosophy. Three Seas Econ. J., 2021, 2(3), 61-67. https://doi.org/10.30525/2661-5150/2021-3-9
  5. De Oliveira, J. H. C. Neuromarketing and sustainability: challenges and opportunities for Latin America. Latin American. J. Manag. Sustain. Dev., 2014, 1(1), 35-42. Doi: 10.1504/LAJMSD.2014.059779

We look forward to receiving your contribution!

Prof. Dr. Vasiliki Vrana
Dr. Subhankar Das
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • neuromarketing
  • functional magnetic resonance imaging
  • electroencephalography
  • facial expressions and non-verbal gestures
  • oculography
  • customer decision-making
  • sustainable consumption
  • sustainable development
  • sustainable product design

Published Papers (1 paper)

Order results
Result details
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:

Research

24 pages, 2714 KiB  
Article
The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry
by Rizwan Raheem Ahmed, Dalia Streimikiene, Zahid Ali Channar, Hassan Abbas Soomro, Justas Streimikis and Grigorios L. Kyriakopoulos
Sustainability 2022, 14(14), 8546; https://doi.org/10.3390/su14148546 - 12 Jul 2022
Cited by 4 | Viewed by 4868
Abstract
This research aims to examine a neural network (artificial intelligence) as an alternative model to examine the neuromarketing phenomenon. Neuromarketing is comparatively new as a technique for designing marketing strategies, especially advertising campaigns. Marketers have used a variety of different neuromarketing tools, for [...] Read more.
This research aims to examine a neural network (artificial intelligence) as an alternative model to examine the neuromarketing phenomenon. Neuromarketing is comparatively new as a technique for designing marketing strategies, especially advertising campaigns. Marketers have used a variety of different neuromarketing tools, for instance functional magnetic resonance imaging (fMRI), eye tracking, electroencephalography (EEG), steady-state probe topography (SSPT), and other expensive gadgets. Similarly, researchers have been using these devices to carry out their studies. Therefore, neuromarketing has been an expensive project for both companies and researchers. We employed 585 human responses and used the neural network (artificial intelligence) technique to examine the predictive consumer buying behavior of an effective advertisement. For this purpose, we employed two neural network applications (artificial intelligence) to examine consumer buying behavior, first taken from a 1–5 Likert scale. A second application was run to examine the predicted consumer buying behavior in light of the neuromarketing phenomenon. The findings suggest that a neural network (artificial intelligence) is a unique, cost-effective, and powerful alternative to traditional neuromarketing tools. This study has significant theoretical and practical implications for future researchers and brand managers in the service and manufacturing sectors. Full article
(This article belongs to the Special Issue Neuromarketing and Sustainable Development: Latest Advances and Prospects)
►▼ Show Figures

Figure 1

Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:
 
Displaying articles 1-1
Back to TopTop