Artificial Intelligence in Strategic Marketing Decisions

Dear Colleagues,

This Special Issue invites high-quality, original research that examines compelling questions in strategic marketing decision making for the role of artificial intelligence (AI).

The forward-looking, future-based, long-term, ongoing focus of strategic decisions has inherent uncertainties and unknown variables which are difficult to manage and risks which are hard to balance. AI is viewed as adept in managing these features efficiently and effectively. Successive generations of AI are becoming better at uncertainty management and generating reliable outcomes. Strategic decision is likened to a chess game which involves the prediction and uncertainty management of competition. The computational power of computer chess games is known to be a challenge for grandmasters.

Due to this, it begs the question of whether strategic marketing decisions and their process can benefit from AI to provide effective decision support. Challenges in strategic marketing decisions are common to all organizations, including large, small, public, private, not-for-profit, governmental, and municipality organizations. While man-machine discourse is not new, decision-makers should explore ways to leverage AI and its innovations, including language-learning models such as ChatGPT on a sustained basis in terms of their opportunities, challenges, and risks. For example, the paucity of publicly available good-quality data characteristics of strategic marketing offers research opportunities in machine learning for AI-based applications.

This Special Issue favors the submission of empirical research. The following list, which is non-exhaustive and non-inclusive, identifies illustrative examples of topics of interests for strategic marketing decisions:

• Design science;
• Solutions for data paucity challenges;
• Data privacy and confidentially;
• Regulatory oversight;
• Public policy;
• Applications in the public sector, private sector, non-for-profit sector, education sector, government, semi-government entities, municipalities, and healthcare;
• Integrated solutions using competing technologies such as blockchain.

Dr. Akhilesh Chandra
Guest Editor

Manuscript Submission Information

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