From Fragmentation to Integration: The Role of Systems Thinking in Business Model Innovation

Dear Colleagues,

The digital landscape has fostered a wealth of technological advancements, but these often lead to fragmented data silos within organizations. Traditional business models struggle to integrate this disparate information, hindering effective data analysis and decision making. Here, systems thinking emerges as a powerful tool for business model innovation.

By viewing the business as a complex system with interconnected elements, systems thinking allows entrepreneurs to identify how internal and external factors interact. This holistic approach fosters intrapreneurship, encouraging employees to identify innovative solutions that integrate fragmented data and technologies. This integrated view empowers businesses to leverage digital entrepreneurship, utilizing technology to solve problems, streamline processes, and create entirely new value propositions.

In essence, systems thinking provides a framework to move beyond fragmented data and technologies, fostering a unified approach to business model innovation in the digital age.

Prof. Dr. Antonio Fernández-Portillo
Prof. Dr. Gabriel Cachón Rodriguez
Guest Editors

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