- Article
Understanding Consumers’ Adoption Behavior of Driverless Delivery Vehicles: Insights from the Combined Use of NCA and PLS-SEM
- Wei Zhou,
- Shervin Espahbod,
- Victor Shi and
- Emmanuel Nketiah
The rapid development of autonomous driving technology has been a key driver for the emergence of driverless delivery vehicles. To promote wider adoption, it is essential to address consumers’ concerns about safety and reliability, leverage psy...