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Special Issue "Sustainable Business and Development"

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A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 August 2015)

Special Issue Editor

Guest Editor
Prof. Dr. Rachel J.C. Chen (Website)

Director and Professor Center for Sustainable Business and Development, The University of Tennessee, 311 Conference Center Building, Knoxville, Tennessee 37996-4134, USA
Phone: 1-865-974-0505
Fax: +1 865 974 1838
Interests: sustainable business; sustainable development; sustainable consumer services; sustainable hospitality and tourism; branding; marketing; forecasting models; economic impacts

Special Issue Information

Dear Colleagues,

Companies are leveraging immense resources to subscribe to green practices that can improve business bottom lines and refine their brand images. While facing the challenges of corporate social responsibility, embedding a sustainability culture into the company’s core values will not only reduce the company’s operational footprints and produce significant efficiencies in all aspects, but will also improve economic benefits. Communities will gain jobs and economic benefits through corporate volunteerism and financial giving. Also, the enriched relationships between the business and public sectors will sustain thriving communities by advancing sustainable initiatives, supporting charitable activities, and promoting civic enhancement.

This Special Issue aims to discuss strategy frameworks from a sustainable business and development perspective. We invite you to contribute to this issue by submitting comprehensive reviews, case studies or research articles. Papers selected for this Special Issue are subject to a rigorous peer review procedure with the aim of rapid and wide dissemination of research results, developments, and applications.

Prof. Dr. Rachel J.C. Chen
Guest Editor

Submission

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. Papers will be published continuously (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are refereed through a peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed Open Access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1200 CHF (Swiss Francs).


Keywords

  • innovative and sustainable business practices
  • operational solutions
  • strategies of improving  communities’ quality of life
  • sustainable business models
  • green development
  • sustainable consumer service
  • employee satisfaction and productivity
  • company profitability

Published Papers (13 papers)

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Displaying articles 1-13
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Research

Jump to: Review

Open AccessArticle Profit Distribution in Guaranteed Savings Contracts: Determination Based on the Collar Option Model
Sustainability 2015, 7(12), 16273-16289; doi:10.3390/su71215816
Received: 7 August 2015 / Revised: 15 November 2015 / Accepted: 25 November 2015 / Published: 8 December 2015
Cited by 1 | PDF Full-text (1759 KB) | HTML Full-text | XML Full-text
Abstract
This paper seeks to determine the value of Energy Service Company (ESCO) contracts based on the guaranteed savings contracts, which are relatively widely used among ESCO contract models. A framework is proposed based on the collar option model to qualitatively calculate the [...] Read more.
This paper seeks to determine the value of Energy Service Company (ESCO) contracts based on the guaranteed savings contracts, which are relatively widely used among ESCO contract models. A framework is proposed based on the collar option model to qualitatively calculate the profit distribution ratio between energy users and the ESCO. The profit distribution model is defined with the guaranteed and target savings, changes in energy cost reductions, and volatility. The model determines a profit distribution ratio such that the energy user offers the ESCO profits equivalent to the value of the guarantee. The model is evaluated using a case study. The model suggested in this study is expected to resolve previous issues with making decisions based on past experiences, as the profit distribution ratio is determined objectively. Moreover, it is possible to effectively assess various profit structures in guaranteed savings contracts according to changes in the guaranteed and target savings. Ultimately, this model is expected to assist in revitalizing the Korean ESCO market. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Developing a Mystery Shopping Measure to Operate a Sustainable Restaurant Business: The Power of Integrating with Corporate Executive Members’ Feedback
Sustainability 2015, 7(9), 12279-12294; doi:10.3390/su70912279
Received: 8 June 2015 / Accepted: 1 September 2015 / Published: 8 September 2015
PDF Full-text (702 KB) | HTML Full-text | XML Full-text
Abstract
Mystery shopping has been used to objectively measure whether employees follow the visions of a company’s quality service standards. It then creates a feedback loop that allows companies to train their employees to consistently deliver quality services. The main purposes of this [...] Read more.
Mystery shopping has been used to objectively measure whether employees follow the visions of a company’s quality service standards. It then creates a feedback loop that allows companies to train their employees to consistently deliver quality services. The main purposes of this project are aimed at examining (1) the overall benefits of mystery shopper projects in the hospitality business through literature reviews; and (2) the importance of how a company can work with an outside agency (consultant, academic institution, etc.) to develop a mystery shopping program that can enhance and complement ongoing service quality programs. A casual steakhouse restaurant in the Eastern U.S. was selected as our pilot project. The basic concept of using secret shoppers is to have individuals experience real-time and onsite quality of services and record how the mystery shoppers felt about the quality of services and if the employees met or exceeded the company’s standards. For this reason, the authors believe that mystery shopping, especially in hospitality, is an important means of developing and maintaining a sustainable business. While the sustainability of a business is largely dependent upon “people, profits and planet” in the hospitality industry, it is also dependent upon meeting service standards and developing a feedback loop. Mystery shopping programs have demonstrated their ability to contribute to organizations in this regard. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Collar Option Model for Managing the Cost Overrun Caused by Change Orders
Sustainability 2015, 7(8), 10649-10663; doi:10.3390/su70810649
Received: 24 June 2015 / Revised: 29 July 2015 / Accepted: 4 August 2015 / Published: 7 August 2015
Cited by 1 | PDF Full-text (1364 KB) | HTML Full-text | XML Full-text
Abstract
Effective change order management is very important in maintaining the financial sustainability of various stakeholders related to construction projects by minimizing cost overruns. In this study, we propose a zero-cost risk management approach based on the collar option model in order to [...] Read more.
Effective change order management is very important in maintaining the financial sustainability of various stakeholders related to construction projects by minimizing cost overruns. In this study, we propose a zero-cost risk management approach based on the collar option model in order to control for the loss caused by change orders, the main cause of cost overruns in construction projects. We apply this model to actual projects for empirical analysis. The analysis, based on 237 projects, indicates that insurance buyers benefit from the collar option model in 46% of the cases, while insurance sellers do so in 53% of the cases. In most cases, the insurance buyer is the owner. According to the model, the owner experiences a loss when the cost overrun caused by change orders is lower than what was expected. In such cases, it is appropriate to conclude that the loss is not caused by the collar option model, but by the absence of additional revenue. However, the insurance seller suffers a loss if the cost overrun is higher than the strike price of the call option. Thus, the insurance seller needs to have expertise in construction management. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Analysis on the Relationship between Green Accounting and Green Design for Enterprises
Sustainability 2015, 7(5), 6264-6277; doi:10.3390/su7056264
Received: 17 January 2015 / Revised: 5 May 2015 / Accepted: 18 May 2015 / Published: 21 May 2015
Cited by 3 | PDF Full-text (1545 KB) | HTML Full-text | XML Full-text
Abstract
Green design is advocated and developed in response to the increasingly deteriorating global environment, but its implementation is only based on the morality of the entrepreneurs, without economic incentive and legal restraint. As a result, green design has not been widely adopted. [...] Read more.
Green design is advocated and developed in response to the increasingly deteriorating global environment, but its implementation is only based on the morality of the entrepreneurs, without economic incentive and legal restraint. As a result, green design has not been widely adopted. In recent years, the European countries, the U.S., Japan, the UN and Taiwan have successively promoted environmental accounting guidelines and required enterprises to disclose environmental improvement information, so as to improve the environment through production that will unavoidably impact product manufacturing. How product design should respond to this trend is a concern of this study. This study adopted the KJ (Kawakita Jiro) method and the meta-research method to analyze the influence factors. Then, it was discussed whether green design is feasible. The results showed that the requirements of green accounting include: expanding corporate social responsibility, production cannot be exempted from environmental protection, the manufacturing of clean products can generate pollution, the external production cost should be internalized, the redesign to improve the product production process and packaging, reducing resource waste and implementing the (Reduce, Recycle, Reuse) 3R policy, lifecycle assessment for all assessments and developing environmentally-friendly products, which can be solved with green design. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Key Determinant Derivations for Information Technology Disaster Recovery Site Selection by the Multi-Criterion Decision Making Method
Sustainability 2015, 7(5), 6149-6188; doi:10.3390/su7056149
Received: 4 January 2015 / Revised: 22 April 2015 / Accepted: 29 April 2015 / Published: 20 May 2015
Cited by 2 | PDF Full-text (956 KB) | HTML Full-text | XML Full-text
Abstract
Disaster recovery sites are an important mechanism in continuous IT system operations. Such mechanisms can sustain IT availability and reduce business losses during natural or human-made disasters. Concerning the cost and risk aspects, the IT disaster-recovery site selection problems are multi-criterion decision [...] Read more.
Disaster recovery sites are an important mechanism in continuous IT system operations. Such mechanisms can sustain IT availability and reduce business losses during natural or human-made disasters. Concerning the cost and risk aspects, the IT disaster-recovery site selection problems are multi-criterion decision making (MCDM) problems in nature. For such problems, the decision aspects include the availability of the service, recovery time requirements, service performance, and more. The importance and complexities of IT disaster recovery sites increases with advances in IT and the categories of possible disasters. The modern IT disaster recovery site selection process requires further investigation. However, very few researchers tried to study related issues during past years based on the authors’ extremely limited knowledge. Thus, this paper aims to derive the aspects and criteria for evaluating and selecting a modern IT disaster recovery site. A hybrid MCDM framework consisting of the Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) will be proposed to construct the complex influence relations between aspects as well as criteria and further, derive weight associated with each aspect and criteria. The criteria with higher weight can be used for evaluating and selecting the most suitable IT disaster recovery sites. In the future, the proposed analytic framework can be used for evaluating and selecting a disaster recovery site for data centers by public institutes or private firms. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle The Evolution of Shea Butter's "Paradox of paradoxa" and the Potential Opportunity for Information and Communication Technology (ICT) to Improve Quality, Market Access and Women's Livelihoods across Rural Africa
Sustainability 2015, 7(5), 5752-5772; doi:10.3390/su7055752
Received: 31 January 2015 / Revised: 22 April 2015 / Accepted: 29 April 2015 / Published: 8 May 2015
PDF Full-text (1376 KB) | HTML Full-text | XML Full-text
Abstract
Shea trees grow across 4 million km2 of sub-Saharan Africa. Shea parklands provide a sustainable source of edible fat (shea butter) that, in terms of volume, is currently second only to cocoa butter as a vegetal source of stearic acid in [...] Read more.
Shea trees grow across 4 million km2 of sub-Saharan Africa. Shea parklands provide a sustainable source of edible fat (shea butter) that, in terms of volume, is currently second only to cocoa butter as a vegetal source of stearic acid in the multi-billion dollar chocolate and cosmetic sectors. However, in terms of international trade, shea has been opaque to consumers of edible products (where the majority of shea exports end their global journey) and actually only well-known in western markets as a cosmetic ingredient. The millions of women collectors have been disconnected from global supply chains, as the majority of their sheanuts are factory processed, supplied by traders who, in many cases, do not understand quality issues nor share knowledge with their village-based collectors—this is the “Paradox of paradoxa”. This review provides the background to this issue by contextualizing the industry and describing how weak post-harvest quality control impacts the shea supply chain. The paper then explains how this knowledge was incorporated into a 3D animation available for free transmission to rural African audiences and viewing on portable devices like video capable mobile phones. This tool offers the potential of low-cost multiple benefits to users, which we term here a win-cubed [win3] opportunity, where women collectors can receive free knowledge of using less resources to produce higher quality shea kernels which in turn offer higher extraction yields, lowering production costs, of a better and more marketable product. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Labor Union Effects on Innovation and Commercialization Productivity: An Integrated Propensity Score Matching and Two-Stage Data Envelopment Analysis
Sustainability 2015, 7(5), 5120-5138; doi:10.3390/su7055120
Received: 30 November 2014 / Revised: 2 April 2015 / Accepted: 21 April 2015 / Published: 27 April 2015
Cited by 5 | PDF Full-text (810 KB) | HTML Full-text | XML Full-text
Abstract
Research and development (R&D) is a critical factor in sustaining a firm’s competitive advantage. Accurate measurement of R&D productivity and investigation of its influencing factors are of value for R&D productivity improvements. This study is divided into two sections. The first section [...] Read more.
Research and development (R&D) is a critical factor in sustaining a firm’s competitive advantage. Accurate measurement of R&D productivity and investigation of its influencing factors are of value for R&D productivity improvements. This study is divided into two sections. The first section outlines the innovation and commercialization stages of firm-level R&D activities. This section analyzes the productivity of each stage using a propensity score matching (PSM) and two-stage data envelopment analysis (DEA) integrated model to solve the selection bias problem. Second, this study conducts a comparative analysis among subgroups categorized as labor unionized or non-labor unionized on productivity at each stage. We used Korea Innovation Survey (KIS) data for analysis using a sample of 400 Korean manufacturers. The key findings of this study include: (1) firm innovation and commercialization productivity are balanced and show relatively low innovation productivity; and (2) labor unions have a positive effect on commercialization productivity. Moreover, labor unions are an influential factor in determining manufacturing firms’ commercialization productivity. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Sustainable Innovation, Management Accounting and Control Systems, and International Performance
Sustainability 2015, 7(3), 3479-3492; doi:10.3390/su7033479
Received: 24 December 2014 / Revised: 26 February 2015 / Accepted: 17 March 2015 / Published: 23 March 2015
Cited by 3 | PDF Full-text (688 KB) | HTML Full-text | XML Full-text
Abstract
This study analyzes how Management Accounting and Control Systems (MACS) facilitate the appropriation of the benefits of sustainable innovations in organizations. In particular, this paper examines the moderating role of different types of MACS in the relationships between sustainable innovation and international [...] Read more.
This study analyzes how Management Accounting and Control Systems (MACS) facilitate the appropriation of the benefits of sustainable innovations in organizations. In particular, this paper examines the moderating role of different types of MACS in the relationships between sustainable innovation and international performance at an organizational level. We collected survey data from 123 Spanish and Portuguese organizations. Partial Least Square was used to analyze the data. Results show that the effect of sustainable innovations on international performance is enhanced by contemporary rather than traditional types of MACS. Overall our findings show that MACS can help managers to develop and monitor organizational activities (e.g., costumer services and distribution activities), which support the appropriation of the potential benefits from sustainable innovation. This paper responds to recent calls for in-depth studies about the organizational mechanism that may enhance the success of sustainable innovation. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Retail Services and Pricing Decisions in a Closed-Loop Supply Chain with Remanufacturing
Sustainability 2015, 7(3), 2373-2396; doi:10.3390/su7032373
Received: 30 October 2014 / Accepted: 24 December 2014 / Published: 27 February 2015
Cited by 1 | PDF Full-text (1232 KB) | HTML Full-text | XML Full-text
Abstract
Environmental and social responsibilities have led many manufacturers to used products recovery. Meanwhile, many manufacturers nowadays sell products via indirect retailer channels and direct Internet channels. This paper models a dual-channel closed-loop supply chain to improve the sustainability of products. We apply [...] Read more.
Environmental and social responsibilities have led many manufacturers to used products recovery. Meanwhile, many manufacturers nowadays sell products via indirect retailer channels and direct Internet channels. This paper models a dual-channel closed-loop supply chain to improve the sustainability of products. We apply the two-stage optimization technique and the Nash game to examine the impacts of the retail services and the degree of customer loyalty to the retail channel on the pricing of players in a centralized and a decentralized dual-channel supply chain. Our results show that the retail services have a great impact on the manufacturer and the retailer’s pricing strategies. We also compare the differences of pricing strategies between a centralized and a decentralized dual-channel supply chain and suggest the optimal retail services and pricing decisions for the players in the supply chain. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Sustainable Development for Solar Heating Systems in Taiwan
Sustainability 2015, 7(2), 1970-1984; doi:10.3390/su7021970
Received: 8 January 2015 / Accepted: 6 February 2015 / Published: 12 February 2015
Cited by 4 | PDF Full-text (1020 KB) | HTML Full-text | XML Full-text
Abstract
In response to the impact of the United Nations Framework Convention on Climate Change, developing and using renewable energy sources and technologies have become vital for managing energy supply and demand in Taiwan. The long-term subsidy programs (1986–1991, 2000–present) for solar water [...] Read more.
In response to the impact of the United Nations Framework Convention on Climate Change, developing and using renewable energy sources and technologies have become vital for managing energy supply and demand in Taiwan. The long-term subsidy programs (1986–1991, 2000–present) for solar water heaters (SWHs) launched by the Taiwanese government constitute the main driving force for market expansion. By the end of 2013, the cumulative area of installed solar collectors was 2.27 million m2. Approximately 0.3 million systems (or 1.545 million m2) are in operation. This corresponds to an annual collector yield of 0.92 TWh, which is equivalent to savings of 98.7 thousand tons of oil and 319 thousand tons of CO2,eq. The market-driven mechanism is associated with cost-to-benefit ratios, construction businesses, types of building architecture, degree of urbanization and household composition. The strong wind load of typhoons is another major concern. For sustaining the solar thermal industry in Taiwan, the dominant factor for disseminating SWHs in metropolitan areas involves developing building-integrated solar thermal systems. Alternative financial incentives are required for industrial heating processes in the commercial sector. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle The Environmental, Social, Governance, and Financial Performance Effects on Companies that Adopt the United Nations Global Compact
Sustainability 2015, 7(2), 1932-1956; doi:10.3390/su7021932
Received: 22 December 2014 / Accepted: 6 February 2015 / Published: 11 February 2015
PDF Full-text (740 KB) | HTML Full-text | XML Full-text
Abstract
This paper aims to investigate companies’ environmental, social, governance (ESG), and financial implications of their commitment to the United Nations Global Compact (UNGC). The focus is placed on companies operating in the three countries with the highest number of UNGC participants: Spain, [...] Read more.
This paper aims to investigate companies’ environmental, social, governance (ESG), and financial implications of their commitment to the United Nations Global Compact (UNGC). The focus is placed on companies operating in the three countries with the highest number of UNGC participants: Spain, France, and Japan. The results clearly reveal that adoption of the UNGC often requires an organizational change that fosters stakeholder engagement, ultimately resulting in improvements in companies’ ESG performance. Additionally, the results reveal that ESG performance has a significant impact on financial performance for companies that adopted the principles of the UNGC. These findings provide both non-financial and financial incentives to companies to commit to this voluntary corporate social responsibility (CSR) initiative, which will have important implications on companies’ strategic management policies that aim to foster sustainable businesses and community development. Finally, the linkages between the UNGC-committed companies’ ESG and financial performance may be influenced by geographical spread, mainly due to the appearance of differences in the institutional, societal, and cultural settings. Full article
(This article belongs to the Special Issue Sustainable Business and Development)
Open AccessArticle Barriers to Business Model Innovation in Swedish Agriculture
Sustainability 2015, 7(2), 1957-1969; doi:10.3390/su7021957
Received: 23 December 2014 / Accepted: 6 February 2015 / Published: 11 February 2015
Cited by 2 | PDF Full-text (678 KB) | HTML Full-text | XML Full-text
Abstract
Swedish agricultural companies, especially small farms, are struggling to be profitable in difficult economic times. It is a challenge for Swedish farmers to compete with imported products on prices. The agricultural industry, however, supports the view that through business model innovation, farms [...] Read more.
Swedish agricultural companies, especially small farms, are struggling to be profitable in difficult economic times. It is a challenge for Swedish farmers to compete with imported products on prices. The agricultural industry, however, supports the view that through business model innovation, farms can increase their competitive advantage. This paper identifies and describes some of the barriers Swedish small farms encounter when they consider business model innovation. A qualitative approach is used in the study. Agriculture business consultants were interviewed. In a focus group led by the researchers, farmers discussed business model innovation, including the exogenous and endogenous barriers to such innovation. The paper concludes many barriers exist when farmers consider innovation of agricultural business models. Some barriers are caused by human factors, such as individuals’ attitudes, histories, and traditions. Other barriers are more contextual in nature and relate to a particular industry or company setting. Still other barriers, such as government regulations, value chain position, and weather, are more abstract. All barriers, however, merit attention when Swedish agricultural companies develop new business models. Full article
(This article belongs to the Special Issue Sustainable Business and Development)

Review

Jump to: Research

Open AccessReview Present State and Trends of the Geoinformation Industry in China
Sustainability 2015, 7(3), 2871-2884; doi:10.3390/su7032871
Received: 28 December 2014 / Revised: 10 February 2015 / Accepted: 10 February 2015 / Published: 9 March 2015
PDF Full-text (710 KB) | HTML Full-text | XML Full-text
Abstract
The geoinformation industry is a high-tech service industry based on modern surveying and mapping technologies, remote sensing technologies and satellite navigation and positioning technologies. In China, the geoinformation industry is an emerging strategic industry that has rapidly developed; it has played an [...] Read more.
The geoinformation industry is a high-tech service industry based on modern surveying and mapping technologies, remote sensing technologies and satellite navigation and positioning technologies. In China, the geoinformation industry is an emerging strategic industry that has rapidly developed; it has played an increasingly important role in the economy and society. This essay briefly introduces the present state of the international geoinformation industry. The state of the geoinformation industry enterprises in China from 2011 to 2013 is introduced. Although this industry has greatly progressed in China, problems and limitations still exist. The structure of the industry is not sustainable. The innovation capacity of Chinese enterprises is weak. Various market demands, increasing social investments, rapid progress in surveying, mapping and geoinformation technology and attention from the government are the main driving factors in this industry. Developing trends in the industry are proposed. Overall, the government will remain the main user of geoinformation applications, and enterprises will continue to merge and reorganize. Mobile geoinformation applications have broad prospects, and new business models will continue to emerge. Full article
(This article belongs to the Special Issue Sustainable Business and Development)

Planned Papers

The below list represents only planned manuscripts. Some of these manuscripts have not been received by the Editorial Office yet. Papers submitted to MDPI journals are subject to peer-review.

Title: Sustainable Production, Management Accounting and Control Systems and Internationalization of Firms
Authors:
Ernesto Lopez-Valeiras, Jacobo Gomez-Conde and David Naranjo-Gil
Affiliations:
Universidad de Vigo, Universidad Autonoma de Madrid, Universidad Pablo de Olavide
Abstract:
This paper examines the effect of sustainable production on the internationalization of firms. In this link, management accounting and control systems (MACS) plays an important role. MACS were defined in terms of the extent of use of fourteen individual control systems. The research model is empirically tested with survey data from 122 Spanish and Portuguese firms, using Partial Least Squares. The findings suggest that high-level use of MACS derive significantly greater effect of sustainable production on internationalization than do low-level use of MCAS. The results are examined in relation to theory and their managerial implications.

Title: Comparison between Green Consumption Attitude and Green Consumption Values from Taiwan and Malaysia
Authors:
Jui-Che Tu 1 and Tsai-Feng Kao 2,*
Affiliations:
1 Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 640, Taiwan
2
Department of Multimedia and Game Design, Overseas Chinese University, Taichung 407, Taiwan
*
Author to whom correspondence should be addressed; E-Mail: g9730808@gmail.com
Abstract
: Personal values are important determinants of consumer attitude. This study applied the theory of consumption values to examine whether green consumption attitude (GCA) and green consumption values (GCV) have significant differences in two non-Western countries, Taiwan and Malaysia. This study examined 395 college students from two major cities in Malaysia and Taiwan. One-way ANOVA, t-test and multiple regression analysis were conducted to analyze the data collected from the questionnaire survey. The results suggest that the nationality of consumers, purchase of environmentally friendly products, involvement of environment-friendly activities and read or heard environment-friendly information can make respondents have positive GCA. The female respondents have more positive GCP than the male respondents, and pay more attention to the social value and epistemic value. The five dimensions of GCV: functional value, conditional value, social value, emotional value and epistemic value have better explanatory power for GCA. This study contributes to preliminary but vital insights into effective promotion of GCA and GCV.
Keywords:
Green Consumption attitude, Green consumption values, functional value, social value, emotional value, epistemic value, conditional value

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