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Journal of Theoretical and Applied Electronic Commerce Research, Volume 17, Issue 4

2022 December - 29 articles

Cover Story: Every customer sees Stock Keeping Units (SKUs) on a daily basis as barcodes in grocery stores or items on e-commerce platforms. A typical retailer carries 10,000 SKUs. However, for the retail giant Walmart, this number exceeds 75 million, and the Amazon marketplace is a home for more than 350 million SKUs. SKUs have many unique characteristics, such as price, demand, and physical properties. Given the data volumes and the multitude of potentially important dimensions to consider, treating thousands of units individually is overwhelming for businesses of all sizes and beyond anyone’s managerial effort and attention. Our work closes the research gap by proposing a solution that leverages automated machine learning for the automated cluster analysis of SKUs. View this paper
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Articles (29)

  • Review
  • Open Access
20 Citations
15,877 Views
19 Pages

With the vigorous development of e-commerce, efficient order picking in e-commerce warehouses has attracted the attention of many scholars. To analyze the issues about order-picking efficiency currently being studied by relevant scholars in e-commerc...

  • Article
  • Open Access
4 Citations
3,640 Views
21 Pages

With the development of Internet technology, online shopping has become increasingly popular. Owing to the improvement of living standards, the quality of e-service has become one of the important criteria for online shopping, with online shopping co...

  • Article
  • Open Access
30 Citations
7,965 Views
22 Pages

Relying on the rapid development of information and internet technologies, e-commerce has boomed over the past decade. As a link between manufacturers and consumers, the e-commerce platform has a crucial position in the online retailing market. The e...

  • Article
  • Open Access
15 Citations
6,462 Views
28 Pages

In 2020, the COVID-19 pandemic had a major impact on China’s foreign trade. Therefore, the Chinese government has proposed a “dual cycle” policy to promote economic development. In 2021, China’s cross-border e-commerce B2B exp...

  • Article
  • Open Access
3 Citations
3,125 Views
25 Pages

User-generated content explodes in popularity daily on e-commerce platforms. It is crucial for platform manipulators to sort out online reviews with repeatedly expressed opinions and a large number of irrelevant topics in order to reduce the informat...

  • Article
  • Open Access
19 Citations
8,940 Views
20 Pages

E-wallets and mobile payment systems provide fast, secure, and convenient payment in transactions services while minimizing the need for human interaction. However, the adoption of the technology has had varying levels of success. Using a sample of 3...

  • Article
  • Open Access
6 Citations
3,232 Views
11 Pages

The notion of consumer values has been a key factor in understanding consumer behavior and has attracted the attention of various scholars in e-commerce. The aims of this study are to conceptualize a multidimensional construct of consumer information...

  • Article
  • Open Access
6 Citations
5,503 Views
30 Pages

The explosion of e-commerce creates new opportunities for courier companies to thrive, making the industry one of the success stories, due to its sustainability and resilience during the pandemic. As customers become more familiar with COVID-19, they...

  • Article
  • Open Access
6 Citations
3,762 Views
22 Pages

With the continuous upgrading of consumer demand and retail modes, more and more retailers are switching to an omnichannel retail mode. In order to study the location problem of offline physical stores of online retail enterprises that plan to implem...

  • Article
  • Open Access
12 Citations
4,351 Views
17 Pages

Following the interest in blockchain technology (BCT) business solutions and the nascent stage of technology in supply chain (SC) practices, this research compares views from business practitioners who are experienced in real cases of BCT adoption wi...

  • Article
  • Open Access
16 Citations
5,589 Views
14 Pages

Integrating Blockchain for Health Insurance in Indonesia with Hash Authentication

  • Erwin Sutanto,
  • Rahmat Mulyana,
  • Franky Chandra Satria Arisgraha and
  • Guillermo Escrivá-Escrivá

The use of blockchain has received great attention in its adoption as a financial instrument in cryptocurrencies. This phenomenon needs to be considered in the sense not only as a form of financial transactions but also in other fields such as health...

  • Article
  • Open Access
2 Citations
5,046 Views
21 Pages

A sharing economy based on improved ICT is an emerging economic−technological concept. Sharing economy-enabled digital platforms in China have changed patterns of consumption, exploited under-utilized resources, and increased employment. Previo...

  • Article
  • Open Access
18 Citations
9,623 Views
17 Pages

Over-the-top (OTT) firms must overcome the hurdle of the competitive Korean media market to achieve sustainable growth. To do so, understating how users enjoy OTT and analyzing usage patterns is essential. This research aims to empirically identify a...

  • Article
  • Open Access
8 Citations
3,620 Views
21 Pages

In order to solve the problem of separation between consumer purchase and product experience in online sales, live streaming e-commerce came into being. However, the interaction of streamers is easy to cause consumers’ impulse consumption, whic...

  • Article
  • Open Access
56 Citations
14,952 Views
14 Pages

Machine Learning to Develop Credit Card Customer Churn Prediction

  • Dana AL-Najjar,
  • Nadia Al-Rousan and
  • Hazem AL-Najjar

The credit card customer churn rate is the percentage of a bank’s customers that stop using that bank’s services. Hence, developing a prediction model to predict the expected status for the customers will generate an early alert for banks...

  • Article
  • Open Access
3 Citations
4,815 Views
17 Pages

A typical retailer carries 10,000 stock-keeping units (SKUs). However, these numbers may exceed hundreds of millions for giants such as Walmart and Amazon. Besides the volume, SKU data can also be high-dimensional, which means that SKUs can be segmen...

  • Article
  • Open Access
13 Citations
3,595 Views
19 Pages

The impact of the COVID-19 pandemic on fresh food e-commerce has led to a loss of consumers, and “e-commerce temperature” is seen as an important means of alleviating consumer dissatisfaction and retaining consumers. To explore the connot...

  • Article
  • Open Access
2 Citations
4,172 Views
20 Pages

Positioning and Web Traffic of Colombian Banking Establishments

  • Joan Sebastián Rojas Rincón,
  • Andrés Ricardo Riveros Tarazona,
  • Andrés Mauricio Mejía Martínez and
  • Julio César Acosta-Prado

The use of digital technologies has become one factor that significantly impacts business results in the financial industry. This study seeks to characterize the positioning and web traffic of Colombian banking establishments through analysis of the...

  • Article
  • Open Access
10 Citations
4,964 Views
23 Pages

Green Communication for More Package-Free Ecommerce Returns

  • Yangchun Li,
  • Francisco J. Martínez-López,
  • Changyuan Feng and
  • Yantai Chen

The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly...

  • Article
  • Open Access
33 Citations
23,249 Views
19 Pages

How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk

  • L. Javier Cabeza-Ramírez,
  • Fernando J. Fuentes-García,
  • M. Carmen Cano-Vicente and
  • Miguel González-Mohino

Previous literature has found underlying differences in purchasing behaviors, consumption habits, and Internet and social media usage between Generation X and Millennials. The activities and how users engage with consumer advice made by popular socia...

  • Article
  • Open Access
6 Citations
2,915 Views
22 Pages

With the increasing demands of consumers for product grade, the C2B model of high-grade e-commerce emerges as required. In order to solve the problem of coordination and cooperation between e-commerce platforms and manufacturers, and to further devel...

  • Article
  • Open Access
59 Citations
19,623 Views
26 Pages

Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

  • Damianos P. Sakas,
  • Dimitrios P. Reklitis,
  • Marina C. Terzi and
  • Costas Vassilakis

The tourism sector increasingly relies on technology to acquire new clients in a world overflowing with information. So, the main question that needs to be answered is:What digital marketing strategy should be adopted to attract customers and built d...

  • Article
  • Open Access
3,503 Views
22 Pages

In recent years, online retail has developed rapidly. However, as consumer demands become increasingly sophisticated, the traditional online retail model has encountered difficulties with respect to meeting consumers’ needs. As a result, numero...

  • Article
  • Open Access
6 Citations
5,360 Views
25 Pages

The concept of disruptive technology has been in our lives for many years, and it is essential to measure their utilization levels to survive in the global competitive environment, to benefit from their contributions to supply chains, to examine thei...

  • Article
  • Open Access
23 Citations
5,898 Views
16 Pages

Applying blockchain to supply chain financing is an effective way to solve the problems of financing difficulties, high financing costs, and slow financing for small and medium-sized enterprises (SMZEs). Using evolutionary game theory, this study con...

  • Review
  • Open Access
15 Citations
3,587 Views
23 Pages

Solver participation plays a critical role in the sustained development of knowledge-intensive crowdsourcing (KI-C) systems. Extant theory has highlighted numerous factors that influence solvers’ participation behaviors in KI-C. However, a stru...

  • Article
  • Open Access
52 Citations
8,633 Views
18 Pages

China’s service trade competitiveness is weak, and the service industry occupies a low position in the GVC (Global Value Chain); therefore, promoting the upgrade of the GVC of China’s service industry is worth studying. Under the new situ...

  • Article
  • Open Access
9 Citations
9,495 Views
15 Pages

E-commerce in the hospitality and tourism field has already ranked No. 2 among all online shopping categories worldwide. However, customers’ visits to a hotel booking website cannot guarantee the generation of sales, while the conversion rate i...

  • Article
  • Open Access
15 Citations
3,708 Views
21 Pages

Big data discriminatory pricing behavior of service platforms frequently occurs, which affects the legitimate rights and interests of consumers as well as the healthy development of the platform economy. The SD (System Dynamics) evolutionary game mod...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876