- Article
An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes
- Chen Sun,
- Koushik Adhikari and
- Kadri Koppel
The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A qu...

