Improving Low-Carbon Awareness of Consumers to Achieve the Improvement of the Ecological Environment

Dear Colleagues,

In the increasingly serious climate change situation, most countries around the world have made carbon emission reduction in power production, industrial manufacturing, and other industries a priority to improve the regulation of the ecological environment, due to the characteristics of large carbon emissions from production activities and high policy operability. However, it should be noted that the ultimate purpose of production is consumption, and the ultimate source of carbon emissions is consumption. From the consumption side, residents’ behaviors, such as transportation travel, will bring direct carbon emissions, their electricity consumption and commodity consumption will generate indirect emissions, and the products of industrial electricity and transportation and other production activities are ultimately designed to meet consumer demand. Consumers’ awareness of low carbon, willingness to pay for carbon reduction, etc. are likely to be decisive factors in achieving low-carbon development. On the one hand, emissions on the consumption side will climb increasingly as living standards improve, and improving consumers’ awareness of low carbon is the key to reducing carbon emissions from direct consumption. On the other hand, the carbon constraint on the production side is not the ultimate goal of emission reduction. Only a change in consumer awareness and behavior can truly reduce carbon emissions and achieve the improvement of the ecological environment. Therefore, raising consumer awareness of low carbon is an important way to reduce carbon emissions and improve the ecological environment.

Prof. Dr. Jinsong Hu
Dr. Deqing Ma
Guest Editors

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