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Sustainable Food Consumption: New Trends in Food Consumer Behavior

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: closed (31 January 2024) | Viewed by 962

Special Issue Editors

1. Microbial Formulation Scientist, Native Microbials Inc., San Diego, CA 92101, USA
2. School of Public Health, Harvard University, Boston, MA 02115, USA
Interests: food engineering; food safety; thermal and nonthermal processing; microbiology
Special Issues, Collections and Topics in MDPI journals
School of Food Science and Technology, Jiangnan University, Wuxi, China
Interests: food safety; food microbiology; nonthermal technologies; natural antimicrobials; nanomaterials

Special Issue Information

Dear Colleagues,

The most unprecedented onset of the COVID-19 pandemic and global warming has occurred unexpectedly, leaving a very little time to evolve quickly and manage its impact on consumers and food/agricultural products alike. During the post-pandemic season, the food consumption behavior of human beings has changed greatly. Examples include the development of meat alternatives from plant-based proteins or cell-cultured meats; new food delivery or grocery shopping models focused on non-contact or low-contact purposes; changing consumer food preferences and eating behaviors towards frozen and ready-to-eat meals, etc. It has become necessary to address organizational and supply chain changes during such a forced transformation and it is our mission to help food consumers to create a more transparent and sustainable future.

The global food and agriculture situation is still severe; we are facing inflations, a rise in food price, and unexpected diseases (e.g., Avian influenza). How do we make our ecosystem more sustainable with more planet-friendly initiatives? What are the recent trends in food consumer behaviour under the effects of global warming and a pandemic? These questions require attention from both academic and industries to address and make corresponding changes. In this case, this Special Issue would like to bring this to the audience attention and provide an opportunity to have a discussion on these related topics. The specific topics relevant to this Special Issue include, but are not limited to, new trends in food behaviour consumption, new sensory aspect or evaluation, food supply chain changes, new product development strategies (plant-based foods, cultured meats, etc.) or technologies, that enable a more sustainable food and agriculture world. Review papers concerning food consumer behaviours which address the issues related to sensory, sustainability, environmental friendliness, and low food waste are also welcome.

Dr. Jie Xu
Dr. Lina Sheng
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • alternative proteins
  • plant/insect-based diet
  • cell-based/cultured/cultivated meat
  • consumer behavior
  • food system
  • supply chain
  • environmental sustainability

Published Papers (1 paper)

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Research

16 pages, 1948 KiB  
Article
Structural Equation Model for Exploring the Key Drivers of Consumer Behavior towards Environmentally Conscious Organic Food Purchasing in Japan
by Masuda Begum Sampa, Hisako Nomura, Mitsuyasu Yabe, Nor Hidayati Abdul Aziz and Nor Azlina Ab. Aziz
Sustainability 2024, 16(7), 2862; https://doi.org/10.3390/su16072862 - 29 Mar 2024
Viewed by 651
Abstract
This study investigates the influence of psychological factors and socio-demographic characteristics on the actual purchase of organic foods based on environmental consciousness. The theory of reasoned action and Hirose’s two-phase decision-making model act as the major informers to develop the research hypotheses. Through [...] Read more.
This study investigates the influence of psychological factors and socio-demographic characteristics on the actual purchase of organic foods based on environmental consciousness. The theory of reasoned action and Hirose’s two-phase decision-making model act as the major informers to develop the research hypotheses. Through an online questionnaire survey, responses were collected from a sample of 275 Japanese consumers who bought organic foods based on environmental consciousness at least once. Structural equation modeling is used to analyze the data. This study shows that the key to promoting actual purchase lies in three factors: social norm, past experience, and willingness to pay (WTP). Attitude towards actual purchase negatively influenced actual purchase, and environmental awareness was the determinant for attitude towards actual purchase but not for actual purchase. Thus, only increasing environmental awareness is not enough to increase the actual purchase. Moreover, we could increase the actual purchase by making an effort to reduce the feelings of the unaffordability and inconvenience of organic foods, which also negatively influence WTP and negatively and indirectly influence actual purchase. This study finds that the behavior execution process is the main driving force influencing actual purchase rather than the attitude development process in terms of psychological factors behind organic food consumption based on environmental consciousness. Full article
(This article belongs to the Special Issue Sustainable Food Consumption: New Trends in Food Consumer Behavior)
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