Strategies for Sustainable Development and Marketing of the Hospitality and Tourism Industries
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (31 July 2022) | Viewed by 1750
Special Issue Editor
Interests: green marketing; consumer behavior; sustainable tourism; hotel/restaurant marketing; destination marketing
Special Issue Information
Dear Colleagues,
Sustainable development and marketing strategies are becoming increasingly important in the hospitality and tourism industries. In particular, providing a strategy for the sustainable development of hotels, restaurants, airlines, brands, and tourist destinations can have enormous value. Therefore, this Special Issue develops strategies for sustainability in various hospitality and tourism sectors and expands the existing literature on sustainability. This Special Issue addresses sustainability strategies, environmental issues, and consumer intentional behavior in all sectors of the hospitality and tourism industries. In particular, this Special Issue welcomes studies into the development of new theories and models of sustainability and the development of processes for the formation of relationships between sustainability and consumers. To achieve the purpose of this issue, guest editors are highly recommended to use surveys, survey designs, case studies, interviews, big data analysis, as well as more diverse methodologies and strategic and qualitative approaches.
Dr. Jongsik Yu
Guest Editor
Manuscript Submission Information
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Keywords
- sustainable marketing (examples: hotel, restaurant, airline, cruise, travel agency, resort, convention)
- sustainable tourism
- developing strategies for sustainable development
- processes of consumers’ decision-making and formation of intention to purchase
- value for sustainability
- theory/model development
- predicting outcomes through sustainable development
- positive effects of companies and brands that practice sustainable development
- sustainability and consumer behaviour
- brand evaluation and loyalty
